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LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employer Branding HR Recruitment
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LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employer Branding HR Recruitment

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LinkedIn Day Brussels, Belgium, Employer Branding, EVP, HR, Recruitment, Social Media, Rekrutering, Wouter Cappendijk

LinkedIn Day Brussels, Belgium, Employer Branding, EVP, HR, Recruitment, Social Media, Rekrutering, Wouter Cappendijk

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LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employer Branding HR Recruitment LinkedIn day Brussels 16th May 2013 Belgium Talent Solutions #intalent Employer Branding HR Recruitment Presentation Transcript

  • LinkedIn Confidential ©2013 All Rights ReservedGood Morning!Welcome to LinkedIn DayBrusselsTwitter: #intalentwcappendijk@linkedin.comBelgium16th May 2013
  • #intalentAgenda209:00 - Jeroen Dries – Welcome to LinkedIn Day Brussels09:10 - Jan Vermeiren and Bert Verdonck – The LinkedInStrategy Matrix for Organisations [Guest Speakers]09:40 - Wouter Cappendijk – The World of Recruitment10:15 - Coffee and Networking Break10:30 - The LinkedIn Challenge – How Well do you Know LinkedIn?10:45 - LinkedIn Case Study – KBC10:50 - LinkedIn Customer Story Q & A – Paulina Reizi, Rhea System11:20 - Round Table Deep Dives12:00 - Networking Lunch
  • LinkedIn Confidential ©2013 All Rights ReservedJeroen DriesEnterprise Sales ManagerLinkedIn Benelux
  • Jan Vermeiren & Bert Verdonck@LinkedinBook @JanVermeiren @BertVerdonck[Guest Speakers at event]
  • TrendsThe LinkedIn Strategy Matrix© for OrganizationsThe LinkedIn Profile Matrix©Agenda
  • Trend 1: shift in the organization
  • Trend 2: new roles for marketing/recruitingCustomersPartnersSuppliersInvestorsNewemployeesMediaEmployeesMana-gementMarketingRecruitingHiring Managers
  • LinkedIn Strategy Matrix© for OrganizationsPASSIVESTRATEGIESACTIVE STRATEGIES PROACTIVE STRATEGIESOrganization Branding, JobOpenings, Products &Services- Company ProfileBranding, Ads, Job Posts, Interaction- Advertising Solutions (fee)- Talent Solutions (fee)- Company Status UpdatesFind:- Talent Solutions (fee)- Sales Solutions (fee)CEO,ManagersBranding & LeadGeneration- Personal Profile- Rich MediaBranding, Visibility, Interaction- Status UpdatesSee below (all co-workers)All Co-workersBranding & LeadGeneration- Personal Profile- Rich MediaBranding, Visibility, Interaction- Group Managers of internal and alumniGroups or external Groups- Active member of internal and externalGroups- Status Updates- Share information & use Polls- Attend events and use (Sub)GroupsFind:- New customers- New employees- New partners- New suppliers- Project members- Internal andexternal expertiseFundamental Networking Principles
  • LinkedIn Profile Matrix©EMPLOYED NOT EMPLOYEDNOTLOOKINGFOR A JOBCEO, spokesperson (Active)Sales (Proactive)Recruiting (Proactive)Hiring Manager (Proactive)Marketing (Active)Experts & Consultants (Active)Others (Passive)Student ATemporary Time OutRetiredLOOKINGFOR A JOB Job SwitcherStudent BUnemployed12345671213981011
  • Jan Vermeiren & Bert Verdonckconnect-with-us@networking-coach.comT: +32 32 16 27 47@LinkedInBook@JanVermeiren@BertVerdonckNetworking CoachJan Vermeiren and Bert Verdonck are the founderand partner of Networking Coach. They areinternational speakers and authors of twobestsellers: “Let’s Connect!” and “How to REALLYuse LinkedIn”.Feel free to share with your network:FREE online/offline networking e-courseFREE digital version of“How to REALLY use LinkedIn”FREE “LinkedIn Video & Tools Library”Available at:www.networking-coach.comwww.how-to-really-use-linkedin.com
  • LinkedIn Confidential ©2013 All Rights ReservedThe World of Talent AcquisitionWouter CappendijkEnterprise Account ExecutiveLinkedIn Belgiumwcappendijk@linkedin.com+31611743355@woutercap
  • #intalent 12Recruiting is similar to Wine Growing
  • #intalent
  • InsightsIdentity Everywhere
  • #intalentIdentity: Endorsements Skills & Expertise15
  • #intalentIdentity: LinkedIn Alumni1620+ MillionStudents and recent graduates
  • #intalent 17
  • 225m+Registered members asof May, 20133M+17M+India6M+Canada70M+USA10M+Brazil34M+APACM+LinkedIn’s global footprint is expanding:EMEA50M+ UAE1M+3M+DACH4M+Italy5M+France4M+Spain5M+Benelux11M+UK1M+Sweden
  • #intalent 19Grand Place Brussels 3x times a day.
  • #intalent 2093%of recruiters use or plan to useLinkedIn for recruitingSource: Jobvite 2012 Social Recruiting Survey.
  • #intalent 21Recruiting is…Source: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.
  • #intalentYour biggest concern today?22Source: Brussels Day May 2013 survey.“Recruiting is extremely competitive.The talent pool is small and will onlyget worse this year, I fear.”
  • #intalentYou’re recruiting in a highly competitive landscape23#1Biggest obstacles to attracting top talentCompensation#2 CompetitionSource: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.
  • #intalentYour biggest concern today?24Source: LinkedIn Day Brussels May 2013“Successfully putting a plan intomotion to switch from reactive toproactive recruiting.”
  • #intalentRecruiting leaders are committed25to proactive sourcing and specialist rolesIf you could add one role to your team right now,what would it be?Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.#1 Sourcing specialist#2 Employer brand specialist
  • #intalentYour biggest concern today?26“Having a valid and engaging employerbrand that differentiates is critical.”Source: LinkedIn Day Brussels survey May 2013
  • #intalentRecruiting leaders are committed to27employer branding91% Companies spent more or the same onemployer branding as prior yearsAgree that employer brand has significantimpact on ability to hire great talent83%Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.Paul MaxinGlobal Resourcing Director at Unilever
  • #intalentYour biggest concern today?28Source: LinkedIn Day Brussels May 2013 survey.“Finding the time to engage with passivecandidates and ensuring an engagingexperience for them whilst balancingday to day activity.”
  • #intalentjob boards are on the decline29Internet job boardsSocial ProfessionalNetworks6% 6%Best sources for key quality hiresFastest-falling Fastest-risingSource: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012 + research ‘De Tijd” January 2013
  • #intalent London
  • #intalentRethink how you’re spending your time31What 3 key activities would you like to refocus yourteam on in 20131Source: LinkedIn survey, April 2013Proactive Sourcing74%68Pipelining Candidates%42Employer Branding%
  • #intalentBe more Proactive (Resourcing)Bert VerhaertHead of Recruitment KBCPrevious KBC Bank & VerzekeringEducation KH LeuvenTips Engage with followers Authentic employer branding Proactive resourcing2
  • #intalentEmbrace the power of data33Average or poor atusing data78%Utilises data well22%How well does your organisation use data to makehiring decisions?Source: LinkedIn survey of 226 recruiting professionals in BeneluxMay-July 2012.3
  • #intalentThink like a marketer34Sander SpelemanCommunity Manager at Novellas HealthcarePrevious AmgenEducation Katholieke Universiteit LeuvenTip Know your market and competitive landscape4
  • #intalent 35
  • #intalent 36
  • Think like a marketer: segment your audienceTrainees Sales Engineer Sr.ManagersEducation?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?Education?Experience?Motivation?Values?Work Style?Career ambition?Other considerations?
  • ©2013 LinkedIn Corporation. All Rights Reserved.The beauty of employer brand isyou don’t need everybody to knowyour name. Only the right people.
  • Optimise for mobile527% of unique visiting members came toLinkedIn through mobile apps in 2013
  • Be a role model for your entire companyand leverage profile traffic.640
  • Be a role model for your entire companyand leverage profile traffic.6
  • The People We Hire TodayForm the DNA of OurCompanies Tomorrow.42
  • LinkedIn Confidential ©2013 All Rights ReservedThe LinkedIn Challenge – How Well do you KnowLinkedIn?Pieter JanssensRegional Sales ManagerLinkedIn Belgium
  • How can companies leverage theiremployees in order to attracttalent? – BOTH! Advertise on your employees’ profilesLet your employees share jobs
  • LinkedIn Confidential ©2013 All Rights Reserved 45
  • LinkedIn Confidential ©2013 All Rights ReservedPaulina ReiziCommunications ManagerRhea System S.A.Edwin de VriesEnterprise Relationship ManagerLinkedIn Belgium
  • LinkedIn Confidential ©2013 All Rights ReservedRound Table Deep DivesZeno PanhuyzenSales Manager, Relationship ManagementLinkedIn Benelux
  • #intalentDeep Dive Subjects1. Employer Branding: is this only important when wehave open positions?2. Social Media: an opportunity or waste of time?3. Talent Pool: inefficient use of time or a goldmine?4. Followers/communities/groups: a lot to maintain withsmall returns?
  • Looking for LinkedIn data about your company or a free copyof this book in Dutch / English / French ?wcappendijk@linkedin.com
  • LinkedIn Confidential ©2013 All Rights ReservedThank you!Questions, data, tips LinkedIn Belgium:wcappendijk@linkedin.com+31611743355