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Content Curation: a powerful ingredient to add to your content cake.Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.

Content Curation: a powerful ingredient to add to your content cake.Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.

Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content.
 

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Content curation: A Perfect Tool for Content Marketing Presentation Transcript

  • 1. Content Curation A Perfect Tool for Content Marketing   Presented by Praveen K Panjiar For WITS ZEN.COM A Blog for Web, Internet, Technology and Social Intelligence
  • 2. Content Curation: A Perfect Tool for Content Marketing “ Emotion & Design: Attractive Things Work Better” - Don Norman, Usability Guru     “ Content Curation: Theme, Emotion & Design Work Better” - WITS Zen
  • 3. What is Curation Content Curation: A Perfect Tool for Content Marketing "Curation”, a buzzword. “Digital curation, the preservation and maintenance of digital assets”- Wikipedia Curation is the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). There’s a Human Touch , doing the sifting, sorting, arranging, and publishing.
  • 4. What is Content Curation Content Curation: A Perfect Tool for Content Marketing "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."-- NYU Professor Clay Shirky Content curation: a process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.
  • 5. Who is Content Curator?   Content Curation: A Perfect Tool for Content Marketing The Curator is an editor who sorts through the content to find the information relevant to them and/or their audience.  Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.
  • 6. What Does A Content Curator Do?   Content Curation: A Perfect Tool for Content Marketing Locates and evaluates valuable content Organizes and connects content so that it is as accessible as possible Creates and re-purposing content when it adds to the underlying value Capitalizes on the Social Web to build connections and context Builds trusted relationships with learners and other curators Develops a point of view on a topic or issue Does research to validate the POV Summarizes the research and draws out insights Writes and publishes a content piece  
  • 7. What Does Curation Mean for Marketers? Content Curation: A Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy. A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects.   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good content is an essential element to any digital marketing strategy.    
  • 8. What Does Curation Mean for Marketers Content Curation: A Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy. A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good content is an essential element to any digital marketing strategy.    
  • 9. Why Do We need Content Curation? Content Curation: A Perfect Tool for Content Marketing
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    Explosion of digital information on the Web Problems for both information consumers and marketers Difficult and time consuming to find relevant, useful, and timely information as well as challenging to make your content stand out. Search engines manage this volume with improved search solutions. Google Alerts, RSS feeds, and other tools enable information that comes closer to consumers requirements. Human data input such as user tagging, recommendations, and sites like Digg and Stumble Upon and others have provided discovery alternatives. Content consumers require contextual relevance and aesthetic sorting.
  • 10. What Are Main Objectives of Curation? Content Curation: A Perfect Tool for Content Marketing
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  • 11. What is Content marketing? Content Curation: A Perfect Tool for Content Marketing
      • “ Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.” – Wikipedia
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      • Content marketing products includes:
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        • Digital content, Websites or Microsites
        • Blog posts, Videos, Audios, Pictures, or a combination of all of those things
        • Custom magazines, Newsletters, White papers, Webcasts/webinars, Podcasts, Interactive online events, eMail, etc
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  • 12. Why Do We Need Content Marketing? Content Curation: A Perfect Tool for Content Marketing
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      • Educating the customer results in the brand’s recognition as a thought leader and industry expert.
      • Consistently creating content or submitting to sites or whatever it is, it’s really overwhelming to a lot of people.
  • 13. What Are The Challenges in Content Marketing? Content Curation: A Perfect Tool for Content Marketing
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    Creating original content and finding high-quality content How can their content be found, stand out, and be relied upon by customers? How can they afford to keep up with their customers’ insatiable demand for content? How can they easily find relevant content, review it, and respond or re-publish it to influence their customers?
  • 14. How Does Content Curation Help in Content Marketing? Content Curation: A Perfect Tool for Content Marketing
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    A powerful ingredient to add to your content cake. Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.   Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content.   Add value and relevance beyond the original content.
  • 15. What Is The Importance of Curation In Content Marketing? Content Curation: A Perfect Tool for Content Marketing
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    • Content curation is as important in the content marketing toolbox as is creation.
    • For the marketer, there are three challenges beyond good curation:
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      • Selecting an issue or set of issues that will draw the target audience.
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      • Presenting and distributing the curated content in a way that positively associates the brand with the value provided to the information consumer.
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      • Gaining insight into audience interests to improve the content presented and obtaining behavioral analytics for use in lead nurturing.
  • 16. Content Marketing Value Proposition Content Curation: A Perfect Tool for Content Marketing
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          • For bigger picture, click on the image .
  • 17. What are the Benefits of Content Marketing? Content Curation: A Perfect Tool for Content Marketing
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    Acknowledged as a thought leader. A great way of promotion yourself or your business. Economical; it doesn’t affect much your marketing budget. Free of charge and effective tool. The more you publish, the more credibility is built. Shorten your sales cycles, and generate more leads. Improve your search engines rankings. An advantage over your competitors.
  • 18. What are the Tools Available for Content Curation? Content Curation: A Perfect Tool for Content Marketing
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    Refer following resources: What are the best content curation tools for daily use? Content Curation: The Skill Nine Content Curator Tools for Social Media
  • 19. Content Curation: A Perfect Tool for Content Marketing About WITS ZEN A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship. The man behind emulating the concept of information hub is Praveen Panjiar . Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development. Follow Me Visit : http://www.witszen.com/