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Social Media & International Justice


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Workshop given at the 2013 Media Coverage of International Justice conference sponsored by the Samir Kassir Foundation and the Global Center for Journalism & Democracy. Apps and tools to track information, strategies for content distribution and community engagement

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Social Media & International Justice

  1. Social Media & International JusticeApps and tools to track information &strategies for content distributionand community engagement
  2. Robin Johnson, Ph.D.Twitter: @go4robinjohnsonFacebook:
  3. OutlineToday we will be discussing the use of socialmedia to:1. Track sources and information2. Engage with sources and news consumers3. Distribute stories over multiple platforms
  4. Twitter, Facebook and LinkedInTRACKING
  5. Twitter• Twitter is a social networking tool in which users post 140 character updates of what is going on in their lives along with links to things they think are interesting, funny or useful to their followers• “Following” makes it a very public network since you don’t have to be someone’s friend to follow them, although there are privacy controls
  6. Twitter• People use Twitter in many ways – As a newsfeed by following prominent people or networks – A pseudo-chat room by limiting their followers & whom they follow to close friends and family – As a microblog for updating people about the work they are doing and their personal lives• 200 million active users, most relevant social network for journalists
  7. Tracking on Twitter• One Twitter tracking method is to find experts, organizations, journalists, bloggers and activists that you already know from their work elsewhere.• Once found on Twitter, conduct an information excavation of who they talk to, who they follow, what lists they are on, and what lists they have created.
  8. Twitter InfoExcavation
  9. Conversationwith another user
  10. Link to bloggerwith blogger’s username
  11. Excavation• Professional summary that lists the blogger’s interest and blog site• 1.7k Followers• 6k tweets• Followed by shows others like the user, whose information can be excavated
  12. Following listThe following list includes everyone theperson or organization follows. Readnames and information to determine whoto follow. Select the username to learnmore information• number of tweets• number of followers• what kind of information is tweeted• and how often the user tweets1,364 is a lot of accounts to wadethrough, but it will yield thorough resultsAnother strategy is finding expert/officialaccounts, who often only follow a few keypeople or organizations
  13. Tracking tweets with lists• Twitter lists sorts users into common categories• Lists are generally public, which means you can track another user’s list and others can follow your lists• The larger the list, the more difficult it is to track relevant information. The limit is 500 members to a list, but I try to cultivate mine to 100 or less
  14. My lists covering International Justice• IntlCriminalLaw&Justice (there’s a character limit!) – This list follows developments in international criminal law, justice and the ICC – I use this as an initial category if I’m not sure where someone fits or if I’m in a hurry, I can go through and recategorize later• IntlCrime&CourtOrgs – This is a list of NGOs and other organizations that tweet about international criminal law and the courts• IntlCrime&CourtNews – This list contains journalists and bloggers who cover issues of international crime, wars and the ICC – This is where a lot of news breaks
  15. Lists, continued• IntlCrime&CourtsExperts – Lawyers, activists & academics with expertise & experience in International Law, Courts & Justice – This list has people who can be used as sources for stories. It also includes people working at the ICC and other courts and tribunals• IntlCrimCourtsOfficial – Official accounts of criminal courts, tribunals & their spokespeople
  16. Finding lists
  17. Twitter Trial Monitors• @icctrialmonitor – Open Society Justice Initiative – Monitors the International Criminal Court• @KRT_monitor – Asian International Justice Initiative – Monitors Cambodia Chambers ECCC• There should be more trial monitors!
  18. Using Twitter’s Search• Finding and using #hashtags in Twitter searches will generally yield users who want to be involved in the larger Twitter conversation about an issue
  19. Advanced Twitter search• advanced• Use to track specific hashtags, exact words and search terms by location, by account
  20. Advanced Search• Twitter’s Advanced Search doesn’t search all of Twitter’s archive, just most recent• – Provides an archive of all Tweets• – Sort and track tweets in real time, filtered by location
  23. Tweet Deck• Once lists are created, good search terms found, how do journalists keep up with all the information?• TweetDeck is app that you can download on mobile, use as an extension on Google Chrome, or use online for monitoring real- time searches, lists, mentions and activities
  24. TweetDeck Chrome Extension
  25. Adding a column to monitor
  26. Adding a list
  27. Adding notifications
  28. Adding a search
  29. Outside Twitter, youcan see who hastweeted a story
  30. Facebook• Facebook is a modern day phonebook that is searchable by name, occupation, network• 800 million active users• Downside – Limited search function – Journalists and users have been slow to embrace changes to make commenting more public
  31. Efforts to open Facebook content• Follow people (changed from Subscribe)• Groups/Pages• Facebook Interest Lists• Graph Search (beta, English language only), announced Jan. 15, 2013
  32. Facebook Follow
  33. Facebook Pages
  34. International CriminalCourt Group
  35. Facebook Interest lists
  36. Facebook Graph Search• Four initial categories, phrase-based searching – People • People who like the international criminal court in Beirut – Photos • Photos friends of friends have taken in Egypt – Places • War zones covered by journalists I follow – Interests • International law and justice covered by journalists• Search result page can be given a new title for the page. This creates a custom view of the content on Facebook.
  37. LinkedIn • Find international law sources and their professional connections • Searchable through business, organization & occupation • 160 million active users
  38. List of groups oflawyersworking in the field
  39. Search byoccupationsuch as legalofficer orlegal intern
  40. Mobile tracking• and can be used to set up email alerts for multiple topics at multiple frequencies• Twitter for SMS
  41. Contacting sources and building communityENGAGING
  42. Engaging sources• Frequent, polite conversations build source trust• Make sure your summary is clear & professional• Find the active part of a community & add your Tweets to their conversations using reply and RT• Use Post/Tweet history and summary to check initial trustworthiness of a potential source
  43. Sharing stories to build community• Share your stories through your personal social media accounts in addition to having the media organization distribute through its official accounts – Consider using Facebook’s public option• Respond to comments, likes and retweets as much as possible to develop relationships
  44. Crowdsourcing• Crowdsourcing places some of the newsgathering responsibilities on your followers who might enjoy tracking down information and being included in the storytelling process• Follows the ideal that many users will know more collectively than a single reporter
  45. Crowdsourcing tips• Publish a “rough draft” of a developing story, link it to SM and ask for feedback• Expect 1-2 percent of your follow base to participate• Make it simple to participate and have a clear focus on what you want users to find• Reward the most active participants
  46. YouTube Direct • YouTube Direct allows users to upload video to a news organization’s or a blogger’s web site • Videos are monitored, approved and displayed on the website • Customizable
  47. YouTube Direct Lite• YouTube Direct Lite can be implemented relatively easily on any website without needing to know how to configure and manage a Google App Engine
  48. Instructions• YouTube account, create or navigate to playlist you want to use to receive video submissions
  49. Direct Lite website• lite/wiki/AdminInterface – This website will launch the submission administration interface, where you can get the code to put on your site and review submitted videos to approve them for display – It also provides instructions and help• This is the link directly to the admin interface – min/admin.html
  50. This is the admininterface with tabs forembed codes for thesubmission widgetand the display widgetPending tab forsubmissions that areawaiting reviewApproved andrejected videos
  51.• allows you to live stream video to your Twitter account• Very simple to implement
  52. Writing and posting strategies & curating contentDISTRIBUTE
  53. Composing the message• Posts, tweets, etc. should all be brief and have as many of the following attributes as possible – To inform: Timeliness, relevance, unique, credible – To persuade: credible, generous – To engage: pose questions, be provocative/evocative – To entertain: occasionally funny, play on conventions• Colorful observations of breaking or trending news tend to get retweeted and shared more
  54. Embedding Twitter on a web site• Twitter provides the ability to embed code onto any website – Settings, Widget – Create new – Stream all your tweets, your favorites, lists you follow or manage, and searches
  55. Curation• To curate a topic is to grab news stories, images, comments from SM and arrange them into a meaningful narrative, site or context• Curating content deals with the immense amount of information available online• Curating content is based on the idea of a museum curator – presenting the most relevant information to users who are interested but can’t see or monitor everything
  56. Curation Apps and Tools• allows users to create “books” under categories of information• Two ways of putting content into a book – Google Chrome extension – Social media stream• Other Spundge users can subscribe to your books, you can share your books through social media, and you can embed the code onto a website• Some users of Spundge grow books, but updating daily with new stories and deleting non-timely stories gives social media users a reason to visit more often & not get overwhelmed
  57. Curation tools• works in a similar fashion as Spundge, but it creates news “editions” in an engaging format that looks like a news site.
  58. Storify• Storify – Storytelling through social media• Storify is just beginning to be used by journalists and bloggers, and it is geared specifically toward journalism• Best use so far: – Storytellers using Storify re-create a timeline of breaking news as it unfolds via social media