2. Who we are?
• ASANA Wellness Group is vertically integrated
marketer and retailer of a broad line of high quality,
customs health and wellness solution in Hong Kong
and throughout Asia. Our technology focus and
expertise has enabled the Company to take full
advantage of the new generation of health
supplement, skincare and treatment solution that
focus on critical and chronic illness, anti-aging and
improving quality of life.
3. Our Credo
• To offer and deliver total health
and wellness solution with the best
value for those who associate with
ASANA Wellness.
4. Why we are here?
• Since the outbreak of SARS in 2003, the demand for
Health Supplement for Asians has gradually
increased.
• When the market is not able to satisfy customers
with the essential nutritionals using Vitamins and
minerals, health supplement will be in great
demand. Cost
•Product
Buyer's Value Development
•Solution curing Cost
chronic & critical •Direct Selling
illness caused by Expenses
obesity •Advertisement &
Promotion
expenses
5. Sub Health
Population Focus
Illness Sub Health Health
6. Make a difference
– High growth
potential product
• We are not selling drugs which is impacted with high
R&D cost and failure rate;
• We are not selling me too supplements – Vitamins &
Minerals which is low profit growth potential;
• We are focus on Specialty Supplements which is
star in supplement market;
Specialty Supplements
(Omega • Most
3, CoQ10, Probioitics etc.) growth
potential
Herbs & Botanicals
Sport nutrition
/ Vitamins
Minerals • Less growth potential
7. Make a difference
– Concept driven
product / service
• Our health supplement are both becoming increasingly valued
by some consumers for their perceived medicinal properties
that these products are intended to diagnose, treat, cure, or
prevent chronic or critical disease. Having one or more chronic
illness is the primary factor associated with the use of health
supplements.
• Disease management concept that establish the disease
solution to urban dwellers and their family, especially the high
risk group for disease caused by obesity.
• Anti-Aging Skincare solution to stress inner beauty concept
• Bundle service for less invasive treatment – RF technology to
remove wrinkle and cellulite
8. Make a difference
– Unique Product
Formulation
Year 1
Year 3
Cardiovascular: Plant Year 2 Cardiovascular: Hibiscus Year 4
Stanol Esters
Cardiovascular: Artichoke extract Cancer treatment:
Cancer Risk: Astaxanthin
Cancer Risk: Lycopene Osteoporosis: Pine bark Chitosan Oral Gel
Osteoporosis: extract
Pomegranate
10. Forecasted
Product Category
Mix
Weight Management Beauty Health
11. Make a difference
– Tri-Profit Model
Treatment
business
Direct
Sales
business
Wholesales
business
12. Building Brand
Equity –
Wholesales
ChannelaStrategy
• Each category line is aimed at particular
distribution channel in a particular market.
• Strong regional networking to establish
reliable channel partner
• Various pricing policies have been adopted
dependent on distribution differences.
• Clinic chains is to promote product
professionalism.
13. Increasing
Penetration –
Direct Sales
Strategy
• Relationship Building Program to increase
customer loyalty.
• Reinforce the health knowledge by training
and development program.
14. Improving repeat
purchase and
WOM – Treatment
Strategy
• Turn buying into consumption by treatment
program
• Various
program, technologies, environment, or even
full coverage treatment solution offered
18. Current Market
2.7 1 0.8 Size
8
10
38
22
China South Korea Taiwan Thailand Malaysia Hong Kong Singapore
19. Purchase Power
Parity (GDP per
50000 capita)
40000
30000
20000
10000
0
Singapore Hong Kong Taiwan South Korea Malaysia Thailand China
20. Market Revenue
Analaysis
Hong Kong Singapore Taiwan China Malaysia Thailand Korea
Annual Revenue $ 261,000,000 $ 19,022,000 $ 87,606,000 $ 192,912,000 $ 137,640,000 $ 135,942,000 $ 14,412,000
Monthly Consumption in Unit 80,556 5,871 26,073 64,304 49,870 49,254 4,619
Estimated Market Size 980,000 70,000 561,883 2,593,756 709,716 674,447 133,888
Daily unit 134 10 43 107 83 82 8
NuSkin Revenue (Reference) $ 343,200,000 $ 31,200,000 $ 436,800,000 $ 561,600,000 $ 343,200,000 $ 561,600,000 $ 1,310,400,000
21. Hong Kong
• Mature market with brand equity
• Create product awareness by advertisement
and promotion
• Reinforce the profit driven direct sales model
and leverage with treatment business
22. Singapore
• Mature market with brand equity
• Create product awareness by advertisement
and promotion
• Reinforce the profit driven direct sales model
and fulfillment by mail order distribution
23. Taiwan
• Create brand and product awareness by
advertisement and promotion
• Bombard the key product message by
repeating TV direct sales channel
24. China
• Create brand and product awareness by
advertisement and promotion as overseas
quality product
• Focus to sell in major cities and keep
distribution as stockist role.
25. South Korea
• Create brand and product awareness by
advertisement and promotion and focus on
wrinkle removing product
• Create organic market niche for skincare
product
26. Thailand and
Malaysia
• Create brand and product awareness by
advertisement and promotion and target 20-
30’s generation to purchase as daily
supplement
• Create organic market niche for skincare
product
27. Market
Development
Progress
2009 2010 2011 2012 2013
China
Taiwan
Singapore
Hong Kong
Thailand
South Korea
Malaysia
28. Jack Welch
• Good business leaders create a vision,
articulate the vision, passionately own the
vision, and relentlessly drive it to completion.
29. Question &
Answer
• Further inquires:
– Paulogun WONG
• Email: paulogun@yahoo.com
– William LAI
• Email: williamkhlai@gmail.com
