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Corporate Business Plan 2009 2013
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Corporate Business Plan 2009 2013 Presentation Transcript

  • 1. Corporate Business Plan 2009-2013 ASANA Wellness
  • 2. Who we are? • ASANA Wellness Group is vertically integrated marketer and retailer of a broad line of high quality, customs health and wellness solution in Hong Kong and throughout Asia. Our technology focus and expertise has enabled the Company to take full advantage of the new generation of health supplement, skincare and treatment solution that focus on critical and chronic illness, anti-aging and improving quality of life.
  • 3. Our Credo • To offer and deliver total health and wellness solution with the best value for those who associate with ASANA Wellness.
  • 4. Why we are here? • Since the outbreak of SARS in 2003, the demand for Health Supplement for Asians has gradually increased. • When the market is not able to satisfy customers with the essential nutritionals using Vitamins and minerals, health supplement will be in great demand. Cost •Product Buyer's Value Development •Solution curing Cost chronic & critical •Direct Selling illness caused by Expenses obesity •Advertisement & Promotion expenses
  • 5. Sub Health Population Focus Illness Sub Health Health
  • 6. Make a difference – High growth potential product • We are not selling drugs which is impacted with high R&D cost and failure rate; • We are not selling me too supplements – Vitamins & Minerals which is low profit growth potential; • We are focus on Specialty Supplements which is star in supplement market; Specialty Supplements (Omega • Most 3, CoQ10, Probioitics etc.) growth potential Herbs & Botanicals Sport nutrition / Vitamins Minerals • Less growth potential
  • 7. Make a difference – Concept driven product / service • Our health supplement are both becoming increasingly valued by some consumers for their perceived medicinal properties that these products are intended to diagnose, treat, cure, or prevent chronic or critical disease. Having one or more chronic illness is the primary factor associated with the use of health supplements. • Disease management concept that establish the disease solution to urban dwellers and their family, especially the high risk group for disease caused by obesity. • Anti-Aging Skincare solution to stress inner beauty concept • Bundle service for less invasive treatment – RF technology to remove wrinkle and cellulite
  • 8. Make a difference – Unique Product Formulation Year 1 Year 3 Cardiovascular: Plant Year 2 Cardiovascular: Hibiscus Year 4 Stanol Esters Cardiovascular: Artichoke extract Cancer treatment: Cancer Risk: Astaxanthin Cancer Risk: Lycopene Osteoporosis: Pine bark Chitosan Oral Gel Osteoporosis: extract Pomegranate
  • 9. Current Product Category Mix Slimming Beauty Health
  • 10. Forecasted Product Category Mix Weight Management Beauty Health
  • 11. Make a difference – Tri-Profit Model Treatment business Direct Sales business Wholesales business
  • 12. Building Brand Equity – Wholesales ChannelaStrategy • Each category line is aimed at particular distribution channel in a particular market. • Strong regional networking to establish reliable channel partner • Various pricing policies have been adopted dependent on distribution differences. • Clinic chains is to promote product professionalism.
  • 13. Increasing Penetration – Direct Sales Strategy • Relationship Building Program to increase customer loyalty. • Reinforce the health knowledge by training and development program.
  • 14. Improving repeat purchase and WOM – Treatment Strategy • Turn buying into consumption by treatment program • Various program, technologies, environment, or even full coverage treatment solution offered
  • 15. Make a difference – SWOT Analysis
  • 16. Where we will be?
  • 17. Growth Potential 30% 25% 20% 15% 10% 5% 0%
  • 18. Current Market 2.7 1 0.8 Size 8 10 38 22 China South Korea Taiwan Thailand Malaysia Hong Kong Singapore
  • 19. Purchase Power Parity (GDP per 50000 capita) 40000 30000 20000 10000 0 Singapore Hong Kong Taiwan South Korea Malaysia Thailand China
  • 20. Market Revenue Analaysis Hong Kong Singapore Taiwan China Malaysia Thailand Korea Annual Revenue $ 261,000,000 $ 19,022,000 $ 87,606,000 $ 192,912,000 $ 137,640,000 $ 135,942,000 $ 14,412,000 Monthly Consumption in Unit 80,556 5,871 26,073 64,304 49,870 49,254 4,619 Estimated Market Size 980,000 70,000 561,883 2,593,756 709,716 674,447 133,888 Daily unit 134 10 43 107 83 82 8 NuSkin Revenue (Reference) $ 343,200,000 $ 31,200,000 $ 436,800,000 $ 561,600,000 $ 343,200,000 $ 561,600,000 $ 1,310,400,000
  • 21. Hong Kong • Mature market with brand equity • Create product awareness by advertisement and promotion • Reinforce the profit driven direct sales model and leverage with treatment business
  • 22. Singapore • Mature market with brand equity • Create product awareness by advertisement and promotion • Reinforce the profit driven direct sales model and fulfillment by mail order distribution
  • 23. Taiwan • Create brand and product awareness by advertisement and promotion • Bombard the key product message by repeating TV direct sales channel
  • 24. China • Create brand and product awareness by advertisement and promotion as overseas quality product • Focus to sell in major cities and keep distribution as stockist role.
  • 25. South Korea • Create brand and product awareness by advertisement and promotion and focus on wrinkle removing product • Create organic market niche for skincare product
  • 26. Thailand and Malaysia • Create brand and product awareness by advertisement and promotion and target 20- 30’s generation to purchase as daily supplement • Create organic market niche for skincare product
  • 27. Market Development Progress 2009 2010 2011 2012 2013 China Taiwan Singapore Hong Kong Thailand South Korea Malaysia
  • 28. Jack Welch • Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.
  • 29. Question & Answer • Further inquires: – Paulogun WONG • Email: paulogun@yahoo.com – William LAI • Email: williamkhlai@gmail.com