In her feedback, Alice discusses how she used surveys to gather audience feedback on her perfume advertisement media texts. The surveys showed that audiences found the ads engaging and thought they effectively portrayed the perfume in a positive light. However, some respondents felt the product was not made entirely clear. Alice also received positive feedback on her memorable logo and branding. Comments suggested her ads followed conventions while also innovating with the music choice. Alice learned she could have better defined the product and used a more interesting setting. Overall, the feedback helped evaluate what her ads did well and where she could improve.

1. Alice Williams

2. In what ways does your media product use,
develop or challenge forms and conventions of
real media product?

3. Many media products are very conventional because of how they all want to attract their
audience and get them interested into what is being sold on the television.
I also made my advert quite conventional in the way that I
focused on just trying to make it look good and my model look
good instead of actually making a narrative for my perfume,
which are sometimes used in perfume adverts. However, mainly
in perfume adverts they just want it to look good which makes
the perfume do so as well. However, I think I developed it a lot
more in the way that It was focused very much on the actress
and not on the setting or the story like some perfume adverts are
focused on.
My media product does use conventions of real media products
in the way that I have focused my adverts on the person and
what they look like like many perfume adverts do. This is
because of how it makes the audience want to be like that
person catching their attention towards the advert.
This is the woman from a Nina
Ricci advert
This is the model from my
perfume advert Rouge

4. I went against the convention of presenting the perfume bottle at the end of my perfume
advert which usually many perfume adverts do. This is because of how I was going to follow
the convention by presenting my perfume in the same setting of my perfume advert, just like
the perfume in the Giorgio Armani perfume advert which also reflects the water like it has
done in the advert.
However in the end my logo looked better at presenting what the product is rather than
the perfume bottle. However, I think that this may not present the product as well as it
could have done to the audience but hopefully enough that the audience still understand
what the perfume is for which think they would be able to get from ‘Eau de Parfum’. I
instead tried to focus on the woman that should manage to represent the kind of
perfume that it is, therefore not needing to show the product as much.

5. My perfume adverts could be presented to challenge the forms and conventions in the way
that I have had my actress to act it two very different ways in my two adverts, instead of
just showing one side of the perfume I decided to present two sides to it in the way that
one’s elegant and the others rocky. This represents how it is for anyone because it’s ‘for
the passionate’ suggesting that it isn’t just for one type of niche audience it is for a much
broader audience of women.
This isn’t usually seen in many perfume adverts because of how the perfume are usually
only seen to present one time of personality to show a sense of continuity in the perfume
adverts and to emphasise to the audience who this perfume is really for. However, I
wanted to get away from that and present two different sides to it to create a bigger range
for my perfume.
First advert where the model is
much more reserved and elegant
The second advert where the model
represents a much more fun and rocky
personality.

6. I also think my advert has challenged conventions in the way that I didn’t really have a
setting because of the way that it was just a photo shoot. This isn’t really seen in many
perfume adverts maybe because of how it could look quite plain. This is why I had some
trouble in trying to think of ideas to film with because there wasn’t a lot to work with
from my setting. However, I think I did the best with what I had, and was able to make it
look like some sort of perfume advert.
These three perfume adverts present the setting as quite grand to be able to present the perfume
through the setting in which they have made, Such as the glamorous setting to present the
glamorous and expensive side to their perfume and the fairy tale setting like in the Nina Ricci
advert to present the more childlike, sweet perfume. I didn't have a big setting like this so
therefore I had to rely more on the model and the clothes to represent the perfume itself
instead of the setting like many adverts do.

7. However the way in which I filmed my
actress could be seen as quite
conventional because of how I
focused closely on her, with some
close ups of her face and what she
looks like and some medium shots to
present the clothes she is wearing
which is also a big part in perfume
adverts because it is more about what
it looks like and what the model looks
like instead of anything else. Many
perfume adverts are just about trying
to make the advert look good, mainly
through mise en scene such as the
outfits, the actress, the surroundings,
they all have to look good to attract
the audience so that they are drawn to
it, which is a big part of perfume
adverts and what I tried to do with
mine, presenting my media product as
very conventional as I got a lot of my
inspiration from watching already
existing media products.
Medium and close up shots from the Dior
addict perfume advert
Medium and close up shots
from my adverts

8. Sponsorships
With my sponsorship sequences I think I did try to follow the conventions in the way that they
usually present the product in some way connecting to their advert but shorter and then saying
what it sponsors. This is why I decided to use just one clip that I had filmed and then present my
perfume and my slogan and then what it sponsors so that it still showed a continuity with my
adverts but just quicker so that the audience had more of a chance to see the product and what it
really is, therefore I tried to look more at the branding and the association with the programme
in my sponsorship sequences than I did with my adverts. The programme I decided to sponsor
was ‘New girl’ which is mainly just for girls and young women which is on E4 which is also quite
a young persons television channel. I think this shows what my product is aimed at which is why
I thought it would be a good programme for my media product to sponsor so that it would be
seen by my target audience.

9. I think that I also strongly branded my product because of the way that the name is black
writing with a red E in all of my tasks that I have made; this therefore makes a connection
between my two adverts and my ancillary tasks so when the audience see this name they
would know what it was for and therefore link it back to the perfume. This also helps
because of how my two adverts are very different from each other therefore this helps to
present that they are both for the same perfume and not for different things. The red ‘E’ at
the end gives it some colour which also links in with the name and reinforces the perfumes
name ‘Rouge’ which may help audiences to remember the name of this certain perfume
because of the way the colour would stick in their head.

10. How effective is the combination of your main
and ancillary texts?

11. In my main and ancillary tasks I knew it was important to have synergy throughout, this
is the reason as to why I have used the same music, slogan and logo throughout the
ancillary tasks to emphasise my main advert.
However, I have made the two adverts quite different which could represent them not
being combined together for the same product. However, I wanted to show that my
perfume was for a broader audience and could be aimed at any young woman, whatever
they are like, this is the reason as to why my two adverts do not show an obvious synergy,
however to make up for it I have made sure that I have used the same small things such as
the actress, the music, the slogan, the logo and the colour red to represent how it is still
for the same perfume, and hopefully this makes the audience realise that they are for the
same product. It could be suggested that it is the actress/model which is iconic for this
brand of perfume and that the audience would recognise her throughout my different
adverts to present that they are all for the same campaign.

12. I have used the same music throughout all five tasks to show the combination
throughout them all to present the perfume so when the audience see one they will
recognise it for that perfume due to the song.
I think this piece of music was good
for my tasks because of how one of my
adverts is quite slow paced however
the other is quite fast therefore it was
hard to find the right song for it,
however the song I have chosen
seemed to fit with both making it able
to present the combination between
all five tasks. This means that the
viewer would be able to recognise this
certain song to the brand of perfume
and would therefore make that link
between the two adverts, sponsorship
sequences and the radio advert.
“The music was different to other
perfume adverts, but I liked it.”
Here is a comment that I got
back on my audience feedback
questionnaire. I think the
music I used is quite different
to normal songs you would
hear in perfume adverts like it
says here because I don’t think
it is as catchy like in normal
adverts. But with how I had to
use it for two different types of
adverts I do think it worked
quite well.

13. I also made sure my logo; the brand name of my perfume was at the end of all the tasks either in big
or seen on the perfume bottle itself. I had the words ‘Rouge’ written in there with the same font
with the ‘E’ of the name written in red. I think this logo would help the audience distinguish which
adverts are for this same perfume brand and I think it is a name/logo which can be easily
remembered by the viewers. This name is also heard many of times said in my radio advert to
reinforce this brand into the listeners ears which will help them remember it and then be able to see
this link between that radio advert and the television adverts and sponsorship sequences.
In my research and planning stages I saw how important the branding and the logo of a product
was. This was because of how this is how the audience recognise and remember the product and
in the end this makes the product become a brand.
Here is one of the perfume adverts I looked at which is Chanel No.5 perfume. By the logo that they
have, audiences know straight away when they see it that it is a Chanel perfume advert. And I was
trying to do the same with mine with the red ‘E’ so that people will remember it and know that all
of the media texts I have made are all part of one brand.

14. Did the audience think that all my five media texts worked well together?
This shows that there was
continuity and synergy
throughout all five of my
media texts because in my
questionnaire audiences
have answered ‘yes’ to
them all working well
together.
In all, I think all five tasks that I have done do work together well. Although my two adverts can be
seen as quite different from each other because of how I wanted to show these different sides to the
perfume, I still think that they manage to present a connection between the both to show this same
branding through the music and the actress and I think the audience will still recognise this link. My
sponsorship sequences I think also combine well to present this brand in the way that they do
present the same things as the adverts did but in a much shorter way. However, they all work well on
their own as well and can be understood without the other texts with them. Although altogether I
think they could be presented as quite a strong branding of perfume.

15. What have you learnt from your audience
feedback?

16. To get feedback from my audiences for my adverts and ancillary tasks I decided to make a
questionnaire on Goggle docs to try and get as much feedback as possible. I then put this on
Facebook as this targeted my age range as it would have mainly been done by young adults.
I created questions where the audiences were able to easily reply through multiple choice,
with answers from ‘yes’, ‘to some extent’, ‘not really’ and ‘No’. These helped to see what the
audiences thought of my work, I asked questions which were set around my aims and
whether my audience had thought I had achieved this, such as whether they thought it was a
good perfume advert and if all the tasks I made worked well together. However, I also
created a few open questions where I could get proper feedback from my audiences where I
got their views on how my adverts were like already existing adverts and what I could have
done to improve the adverts that I have made.

17. What is your view of the adverts based on the Ads?
I thought this was an important question because of how I wanted the audience to
interpret my adverts as a very positive product. The results for this question was very good
as I got 100% positive feedback from my audience suggesting that they did feel that the
advert reflected the product in a positive way which was what I was trying to do. This is
because I wanted the product to be viewed in a fun but elegant way, in this way reflecting
the model where I hoped the audience would want to be like her or look up to her which
usually happens in many professional perfume adverts. I feel that I have achieved this in
presenting it in a positive way.

18. I then went on to ask if the product that was being advertised was clear at every
stage.
I thought that this was also a very important
question because of how obviously I hoped
that the audience would understand what
type of product the advert was actually for,
however to some extent I did want some
ambiguity throughout the advert till the very
end which usually happens in quite a lot of
perfume adverts to what is actually being
advertised. I got a range of responses from
this question which I was worried about
because of how I did not present the
perfume bottle at the end of this advert
which is a typical convention of already
existing perfume adverts. Therefore I think
this is why the product wasn’t seen as clear as
it could have been if I had actually presented
the product to the audience and what it
looked like, which may have stuck in their
head more.

19. Did you find them interesting and engaging?
This question was to find out from my audience whether they found it easy to watch and
whether if they were on tele they would have been drawn into that advert.
If the answers to this were seen to be mostly ‘yes’ then this would have been good as I would
have achieved my aim of creating a good enough perfume advert for television as the main
part of adverts is to interest and engage audiences and therefore engage them in the product
also.
The majority of responses for this
question was that the audience did
find these adverts interesting and
engaging. This was a positive
response and showed me that my
adverts were received well by the
viewers engaging in what was going
on in them.

20. Did you find the logo/slogan memorable?
Here I wanted to see whether viewers found the way I had branded my product as
successful. This was again very positive in the way that the feedback that I got was nearly
100% successful. This suggests that audiences would remember it after the advert had been
shown, which is a good effect for adverts to have. The way in which I presented the name of
the product at the end of each task, with it all looking the same I think helped to embed
the product in the viewers heads. This was very useful feedback as it presented that I
achieved my aim of making a memorable brand to my target audience.

21. Other comments that I had got back from my audience helped me to see what they
really thought about what I had made and whether they found my adverts to be like
already existing products and some comments about what I could have done to improve
these adverts.
“They look like legitimate adverts for a real brand” This was the main aim of my campaign
because it presents that the audience found that it did look like an advert for a proper product.
“The female model was gorgeous, her hair reflected the perfume and she was elegant yet fun, just like
the 'parfum‘” This was a nice comment to get because it was exactly what I was trying to portray in my
adverts. This is because it is a typical convention in perfume adverts where the model is meant to
portray the perfume.
“The style, the shots of the model all show a typical perfume advert. the music was different to other
perfume adverts tho, but I liked it” This presents the conventions that I was following from existing
perfume adverts and the conventions that I changed to make them different, this presents that the
audience did like the conventions that I had broken such as the music.
“You didn't really know what the product was until the end.” This was another one of my aims in my
adverts because that is usually what perfume adverts do, not present the actual perfume till the end.
However this may have not reinforced the product to the audience as much as it should have.
There were many comments in the improvement section which mentioned that a more interesting
location could be used. And also how the product could have been showed at the end to reinforce what
was being advertised. I very much agree with these comments because of how these were things that I
very much would have liked to have done in my adverts as I think it would have been better if I had
made my product more obvious at the end and a different location may have been a lot more
interesting.

22. How did you use new media technologies in the
construction and research, planning and
evaluation stages?

23. I used YouTube a lot first of all to help look into adverts and the codes and conventions of
different types of adverts that there was and how they had engaged their audience into
watching them. It helped me to analyse these different types of adverts to help me choose
what type of advert I wanted to make.
Planning and research:
When I then decided that my product was going to be perfume
I decided to focus on women’s perfume adverts, therefore I used
YouTube to look at and understand what perfume adverts
usually have in them. I analysed many different perfume
adverts, ones with little stories in them and ones which are
mainly made just to look good. When I had decided what type
of perfume advert I was going to make I then decided to look at
videos of photo-shoots instead to help me get an Idea of what
they kind of looked like in photo-shoots. Therefore, YouTube
was a big part in helping me in my research and planning stages
to help me understand what I needed to integrate in my own
perfume adverts that I was going to make.

24. I also used email in the way that I had to talk to the band Hindsights to see if I could use one
of their songs. This was an easy way to get through to talking to them and I quickly got
feedback to say that I could.
Throughout this stage I also used my blog a lot so that
everything that I found that was important information
in relation to the adverts that I was going to make I put
up there so that I could easily find it again and it helped
to decide what I was doing in my planning stage to be
able to look at everything I had found and bringing all
those ideas together to give me ideas of what I wanted to
do in my own perfume advert.

25. Construction:
I used a voice recorder to record my voice over for my adverts. I had some trouble with this
because of how, the first time I tried it, over my advert, it sounded like it was quite distant with
some noise in the background as well. However once I had tried it again, the sound was much
better and it sounded much more professional than it had before.
In the construction of my adverts I mainly used premier pro to
edit together the filming that I had done. I think that premier
pro is an easy way to get what you want out of your advert in the
way that you can edit together your footage to how you want it
to look. I also thought it was good because I could use fade ins
and dissolves to make the transactions between different shots
look better.
The media technologies that I used in the process of filming was
mainly a Canon 550d camera which helped me to play around
and use things such as soft focus to make my adverts look a bit
more interesting.

26. Evaluation:
Another technology that I used was Google docs where I
made my questionnaire for my audience feedback this was
because of how it was an easy way to make questionnaires
and easy for people to be able to feedback quickly online, I
also used this in my research stage when I did a
questionnaire to find out what made people want to watch
perfume adverts. Google docs was also good for this because
once I got my feedback It could easily be used to put into
charts and graphs and present the findings that I had
clearly. This would have been much harder and longer to do
if I had done it by hand. Also with it being online it meant
that I could embed my links to make people watch my work
before they were able to answer the questions which would
have been a lot more difficult if I had had to use print out
versions.
I also used media technologies right through the evaluation stage because of how I have uploaded
all of my media texts onto YouTube so that it was easy for people to be able to see them and see
what feedback I get, this also made it easier in uploading it onto my blog. I also have used
Facebook by putting my questionnaire up onto there to get people to comment and fill it out.