Social Media Professional vs. Personal

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These are the slides from my presentation during Creating A Life in Music at McNally Smith College of Music.

I was asked to speak on how to make your social media persona more professional, and how to protect yourself.

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Social Media Professional vs. Personal

  1. 1. SOCIAL MEDIA PROFESSIONAL VS. PERSONAL Did you know: You don’t have to be a bird to Tweet, that a Bookmark can be Delicious, and Facebook isn’t a photo album of head shots?
  2. 2. Quick Stats Blogs are now used by 24% of Internet users, up from 13% in 2006 Social networks are now used by 26% of Internet users, up from 17% in 2006 75% of online adults 18-24 have a profile on a social networking site
  3. 3. More Stats 35% of hiring managers use Google for background checks on job candidates 23% of hiring managers use Social Sites during the hiring process 66% of GenY didn’t know the info on Social Sites could be used for hiring decisions 56% of GenY think it’s unfair to use Social Sites for hiring decisions
  4. 4. Be Human Social Media is just that, social, which is a HUMAN connection. Even if you’re a business or a band people/fans will respond better if you’re human online, and not just a company figure. With that in mind where is the line between personal and professional in a social network?
  5. 5. Sites To Be On
  6. 6. MySpace Music If you are a musician there is no better place. Upload Music (available to download or not*) Ability to customize Seen as professional buy the music community Should NOT be overly personal
  7. 7. Not Professional Being offensive is not the right approach to being “human” and personal on your profile. Remember you’re not just being seen by your friends that know you and all your “jokes.”
  8. 8. Professional You can be personal, human, and candid but still look professional. If you have fans with photos use them, it creates a connection, you seem like a person as well as an artist who appreciates the fans and their contributions.
  9. 9. Facebook Friend Lists: - use them, they can give you the best of both worlds. How To Use Friend Lists: 1. Go to your “Friends” tab 2. Click “Make a New List” 3. Choose a Name (Friends, Family, Work, etc)
  10. 10. Facebook 4. Add “Friends” to the list 5. Decide who sees what
  11. 11. Facebook Creating a Band/Artist Page: 1. Go to Ads & Pages 2. Click Artist, Band, or Public Figure 3. Choose “Band” and enter the name
  12. 12. Twitter “What are you doing?” Twitter is a microblogging site. You have 140 characters to explain yourself. Many artists/labels are using this to make announcements, both personal and professional. Think of it as a mini press release.
  13. 13. Twitter Twitter announcements can generate enough traffic to crash a server, never underestimate the power of 140 characters.
  14. 14. Linked In Professional Social Network Linked In is a great place for professionals to connect, you a linked by your industry and past/ present jobs. Linked In is also a great place to find work/jobs.
  15. 15. Linked In Professional Social Network
  16. 16. Promote Your Music There are many places to sell your music online, the question is where do you want to sell your music? Your Blog? Your Website? iTunes?
  17. 17. Promote Your Music
  18. 18. Promote Your Music
  19. 19. RSS Feeds/Reader RSS Feeds are a great way to watch what people are saying about you or your brand online. - Find a RSS Reader that you like, I use Google Reader. (www.google.com/reader) Twitter Search: Search for your brand or name and subscribe to the feed. Google Blog Search Serph (www.serph.com)
  20. 20. Links: If you want to download this presentation go to: http://www.slideshare.net/whitneytaylor/ social-media-professional-vs-personal Facebook: www.facebook.com MySpace: www.myspace.com Twitter: www.twitter.com SoundCloud: www.soundcloud.com Audiolife: www.audiolife.com

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