Persona Stories: Weaving together quant & qual for a richer picture
- 1,230 views
Stories have power to add empathy and connection to our work. They can help us learn about people, culture, and context—why, when, and how our products might be used—and share this with a design ...
Stories have power to add empathy and connection to our work. They can help us learn about people, culture, and context—why, when, and how our products might be used—and share this with a design team. Stories permeate UX techniques from user stories to storyboards. They come to full power when used with personas: the persona provides a fully envisioned lead character for the story, a perspective through which interactions can be explored, and a voice for the emotional reactions to design ideas.
Creating stories for personas is a craft. They are not fiction, but are grounded in the data and user research that informs the persona. They are not fact, but are imagined events, shaped to explore possibilities. They are realistic, but not perhaps real, because they represent not just one individual or event, but something that might happen, and that provides insights into a user experience.
These slides were used in a presentation at CHIFOO on February 5, 2014
CHIFOO members have access to the video of this presentation, with sign interpretation
- Total Views
- Views on SlideShare
- Embed Views