11. Why Ning and how we get members? More features Better control & flexibility Potential for integrated CRM Link from main site Photo widget Inform via service crews
13. Why Facebook and how we get members? Simplicity Viral marketing tools More business oriented Facebook advertising Link from main site Posters in cafe Tagging of photos Inform via service crews
14. So what type of SNS is suitable for businesses? (Branded or External)
15.
16. Low brand awareness and low ability / desire to engage Leverage on the user base in existing SNS
17. Which social network? Site analytics Google trend Scan email list Ask your customers
18. Low brand awareness but high ability / desire to engage Select base on features requirements. Use existing SNS if possible.
19. High brand awareness but low ability / desire to engage Plan and understand first. Do not just jump in blindly.
20. High brand awareness and high ability / desire to engage Integrate it into the organization CRM initiative