2. Programme
Programme of open day Master CS
1st round of information sessions (Pre-)Master CS
15.15 – 16.15 …………….
2nd round of information sessions (Pre-)Master CS
16.30 – 17.30 ………………
Information market for all (University of Twente) Masters
14.30 – 18.15 Atrium, Ravelijn building
3. The Master Communication Studies
Research oriented 60 EC programme, subsequent to the
bachelor Communication Science or pre-master Communication
Studies.
Full-time programme No part-time enrolment..!
Four specialisations:
Corporate Communication (starts in each semester)
Marketing Communication (starts in each semester)
Media and Communication (starts in 2nd semester / February)
Technical Communication (starts in 1st semester / September)
30 EC courses + 30 EC Master Thesis
Language for all specialisations is English
4. The Master Communication Studies
Programme outline Master CS (2014 – 2015)
Enrolment in September or February
Essentials and Research course offered in each semester
A variety of elective courses offered in each block
http://www.utwente.nl/cw/master/study_programme/
Semester 1
Semester 2
Block 1A
Block 1B
Block 2A
Block 2B
Obligatory
Obligatory
Graduation project CS
- Essentials course -
- Research Topics -
- Master Thesis -
(5 EC)
(5 EC)
(30 EC)
Elective course
Elective course
(5 EC)
(5 EC)
Elective course
Elective course
(5 EC)
(5 EC)
5. Corporate Communication
Research direction
Communication of organisations, in organisations and
between organisations
An interplay between internal and external communication(s)
Main research topics
Reputation management, Public Affairs and
Identity issues (corporate, organisational and visual)
Relationships / Networking (in and between organisations)
Leadership and Employee Communication
6. Corporate Communication (Examples)
Reputation Management; why do or don’t we trust organisations?
Prof. dr. Menno de Jong
Professional and
Organisational Communication
Dr. Ardion Beldad
Research on aspects of trust in
organisation in crisis situations
7. Corporate Communication (Examples)
Job-crafting; changing the way we work and communicate
Dr. Mark van Vuuren
Research on job-crafting and
(perception of) work-meaning
8. Marketing Communication
Research direction
Marketing communication focusses on the effects of
communication means (i.e. advertising), environmental
(design) aspects as well as aspects of message content, on
consumer behaviour.
Main research topics
Consumer responses towards CSR communication
Service environments and service encounters
(Multi-) Sensory marketing
Brand equity / Brand personality
9. Marketing Communication (Examples)
Brand social responsibility; looking for added consumer value
Prof. dr. Ad Pruyn
Marketing Communication and
Consumer Behaviour
Dr. Sabrina Hegner
Brand management and
Consumer Trust
10. Marketing Communication (Examples)
Healthy food products; how do consumers process information?
Dr. Svetlana Bialkova
Consumers Information
processing strategies
11. Media and Communication
Research direction
Media and Communication is about developing an
understanding of the psychological processes behind (new)
media use and media design in order to effectively translate
that knowledge into media and communication strategies.
Research topics
Implementation and effects of E-government strategies
Adoption and user centered design of (new) media
Effects of multi channelling and cross-media strategies
ICT and (new) media usage in and between organisations
12. Media and Communication (Examples)
Online privacy concerns: how we use the internet since “Snowden”
Prof. dr. Jan van Dijk
Member of “Cohen-committee”,
investigating the riots in Haren.
13. Media and Communication (Examples)
Adoption and integration of (new) media; Steve Jobs Schools
Dr. Alexander van Deursen
Adoption and Use of Ambient
Technology
14. Technical Communication (new specialisation)
Research direction
Technical communication is concerned with how we use and
perceive (instructional) communication related to product or services
It also addresses how communication means can best be designed
for optimal usability
Finally it incorporates intercultural aspects as a result of the
globalization of consumer markets
Main research topics
Instructional Design
User Support
Philosophy of Technology
User Centered Design of New Media
15. Technical Communication (Examples)
Marketing localization; translating “products” to new cultures
Prof. dr. Menno de Jong
Professional and
Organisational Communication
16. Master Thesis CS
30 EC Research assignment
Positioning of the Master Thesis CS
17. Master Thesis CS
Collaboration with external organisations is possible; though:
Feasibility is depending on research question(s)
Possible trade off between internship and research
Consider the degree of independence as a researcher
18. Labour Market for CS-alumni
Negotiate Linked-in profiles of CS alumni
Example search string “communication studies”
19. Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni
2010 / 2013 N=330 (n=255)
About 60% has a job within one year after graduation
Various directions, branches and industries
Marketing
(35%)
Corporate
(25%)
Media
(13%)
Management
(9%)
Research
(5%)
Trainer/Teacher
(4%)
Other
(9%)
20. Labour Market for CS-alumni
Researching Linked-In profiles of CS alumni
22. Pre-Master CS
Admission to the Master CS; direct or indirect
Direct admissible to the master CS:
Academic bachelors (BSc) In Communication Science
(UvA, RUN, VU)
Admissible first to the Pre-master CS:
All related HBO and WO bachelors
Admissible first to the Bachelor CW:
All non-related HBO and WO bachelors
The CW/CS admission committee will determine if you are admissible
to the Master CS, Pre-Master CS or Bachelor CW.
Based on the provided content of the prior education
23. Programmes followed at a Dutch university of Applied
Science (HBO)
Admittance to the 30 EC Pre-Master programme Number
of related HBO (or WO bachelors will be more
restricted..!
-• Bedrijfskunde
-• Bestuurskunde
-• Commerciële Economie
-• Communicatie
-• Communicatie en Multimedia Design
-• Communicatiemanagement
-• Communicatiesystemen
-• Informatiedienstverlening en management
-• International Business Languages
-• International Business Management Studies
-• Journalistiek
-• Journalistiek en voorlichting
-• Management Economie en Recht
-• Media en informatiemanagement
-• Media en Entertainment Management
-• Media Informatie en Communicatie
24. Pre-Master CS
Pre-master programme Communication Studies
As from September 2013: 30 EC (half year) programme
Febr 2014
(sem. 2)
Pre-master CS
Summer
break
Sept 2014
(sem. 1)
Febr. 2015
(sem. 2)
Master CS
Master CS
25. 30 EC Pre-Master CS (Start Februari 2014)
One semester or half year programme
Courses:
Research Methodology and descriptive Statistics(5 EC)
Inferential Statistics (5 EC)
Communication Research and Design (5 EC)
Communication Science (5 EC)
Academic Writing (5 EC)
Research Project (5 EC)
Fixed conditions 30 EC pre-master programme
Maximum study period is one year
Maximum of two exams for each course
26. Pre-masterprogramme CS 2013-2014
Semester 1
Semester 2
Block 1A
Block 1B
Block 2A
Block 2B
Research
methodology and
descriptive
Statistics 5EC
Inferential Statistics
Research
methodology and
descriptive
Statistics 5EC
Inferential Statistics
Communication
Science
Communication
Science
5EC
Communication
Research and
Design
5EC
5EC
Communication
Research and
Design
5EC
Academic Writing
5EC
Research Project
5EC
Academic Writing
5EC
Research Project
5EC
5EC
30EC
5EC
30EC
27. Rules in the Pre-master CS Programme
The pre-master’s programme is (a full-time) programme of 30 EC
(1 semester on the basis of 40 hours of study a week).
All pre-Master’s courses must be successfully completed before you
can enroll in the Master programme CS.
The maximum registration period for completing the pre-master’s
programme is 1 year. During this period you may maximal sit 2 times
for an exam. If you pass the second time for one ore more exams you
will be excluded from the pre-master’s programme CS.
Obligatory prior knowledge to start with the course Research Project
Communication Science, Research Meth & Des. Statistics at least
grade 5 AND Academic Writing at least grade 6!
28. Pre-Master CS during your HBO study
“Bijvakregeling” University of Twente
Students from other Dutch higher educations are able to take courses
of the pre master CS
“Doorstroomminor” (Transfer from Saxion Hogeschool)
The UT has an agreement with Saxion Hogeschool regarding the preMaster’s programme. Saxion students enrolled in relevant programmes may,
under certain very strict conditions take the pre-master’s programme during
their Bachelor’s studies as a transfer minor.
Students must meet the following criteria to be admitted:
- All first year coursework + second year complete (120 EC);
- Among the top 20 % of students in the programme
Admission to MSc programme Communication Studies
In order to be admitted to the MSc programme, you must complete the
transfer minor/pre-master CS within 12 months. There is one exam and one
re-sit per subject.
29. Pre-Master CS Tuition Fee
As of 1 September 2013, tuition fee for the pre-master changes
into paying an amount per EC!
Amount per EC: 30 EC= 917.50 euro
Conditions:
-This regulations applies for both Dutch and international students
-You pay an amount in one go and in advance for your entire premaster programme
-You have no right to refund in the event that you (have to) de-enroll for
your pre-master
-If you have not paid the (total) amount on time, CSA may de-enrol you
for the programme
30. Pre-Master CS general information
Presumed knowledge and skills
Sufficient confidence in English language skills
Sufficient confidence in mathematical skills
Application and registration procedure
Consult the application pre-master and master CS portal at:
http://www.utwente.nl/master/how-to-apply/
Start Febr. 2014 apply before January 1st 2014
Start Sept. 2014 apply before August 1st 2014
Also apply / register if your bachelor degree is not yet, but due to
be achieved before the start of the pre-master or master CS
If necessary you are always able to de-register
31. Pre-Master CS general information
Study Counselor (Pre-)Master CS
Jeanet Luijerink
Room: Cubicus C-206
Tel.: +31 (0)53 489 2091
E-mail: j.w.m.luijerink@utwente.nl
Information website Master CS
www.utwente.nl/master/cs/ or http://www.utwente.nl/cw/master
Information Centre for Educational Support (enrolment /tuition fee)
Tel: +31 (0)53 489 2124
http://www.utwente.nl/ces/studentservices/en/
33. Koen van Muijen
Pre-master student
Started September 2012
Previous education: International Communication Management at
the Hague university of applied sciences
Lives in Enschede
34. Why study a master after a bachelor
Do not want to have a full time job yet
Studying and study life is too much fun
More intensive theory
Better chances in the labor market
35. Why Communication Studies at the UT?
Behavioral science approach, a close relation with psychology
Focus at practical application
Seperate pre-master program
More subject choice
Posibilities to graduate extern
Good reviews (Elsevier, Master choice guide)
University campus, unique in the Netherlands
36. Experiences with the pre-master
Well organized
Good ambiance and state of mind
Enschede is fun!
37. Course: Communication Science
Broad overview of most important theories in social science
Focus on solving practical communication problems
Reading and responding to research literature from the field
Integrated with academic writing
Discussions, written responses on literature, and lectures
38. Difference with applied science (HBO)
The quantity of matter each week is larger. You have to keep it up.
Less practical assignments, more academic skills
Read, summarize and reflect critical on scientific articles
It’s all in English
39. More information?
Ask for a student-for-a-day at www.utwente.nl/cs or fill in the form
Questions: now or at the information stand. Also for other
masters.
Verhaaltje over imago, banken: Bijvoorbeeld DSB, voodat failliet, hoe zorg je ervoor dat medewerkers op de hoogte zijn, het beeld media, beeld bedrijf, hoe op inspelen.
Verhaaltje over imago, banken: Bijvoorbeeld DSB, voodat failliet, hoe zorg je ervoor dat medewerkers op de hoogte zijn, het beeld media, beeld bedrijf, hoe op inspelen.
Verhaaltje over imago, banken: Bijvoorbeeld DSB, voodat failliet, hoe zorg je ervoor dat medewerkers op de hoogte zijn, het beeld media, beeld bedrijf, hoe op inspelen.
Verhaaltje over imago, banken: Bijvoorbeeld DSB, voodat failliet, hoe zorg je ervoor dat medewerkers op de hoogte zijn, het beeld media, beeld bedrijf, hoe op inspelen.
Verhaaltje over imago, banken: Bijvoorbeeld DSB, voodat failliet, hoe zorg je ervoor dat medewerkers op de hoogte zijn, het beeld media, beeld bedrijf, hoe op inspelen.
Foto van jezelf toevoegen
Vooropleiding aanpassen
Mocht je nog aanvullingen hebben of andere dingen willen zeggen dan mag dat natuurlijk
Mocht je nog aanvullingen hebben of andere dingen willen zeggen dan mag dat natuurlijk
http://www.utwente.nl/gw/onderwijs/voorzieningen/studiegids/archief/2011-2012/cs.pdf
Pagina 48
Voorbereiding en evaluatie van college’s
BELANGRIJK: geef aan dat er tot 18.45 uur tijd is voor het beantwoorden van vragen in de zaal. Daarna kunnen ze dit doen bij de informatiemarkt. (dit om te voorkomen dat iedereen blijft hangen in de zaal en niemand naar de informatiemarkt gaat). Geef ook aan dat we met z’n allen naar de infomarkt zullen lopen.