GLOBAL DIGITAL STATISTICS 2014

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  • 1. wearesocial.sg • @wearesocialsg • 1We Are Social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS we are social
  • 2. wearesocial.sg • @wearesocialsg • 2We Are Social COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  FRANCE 7  GERMANY 8  INDIA 9  INDONESIA 10  ITALY 11  JAPAN 12  MEXICO 13  NIGERIA 14  POLAND 15  RUSSIA 16  SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES 21! 9! 5! 4! 10!24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17!
  • 3. wearesocial.sg • @wearesocialsg • 3We Are Social PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • 4. wearesocial.sg • @wearesocialsg • 4We Are Social GLOBAL OVERVIEW
  • 5. wearesocial.sg • @wearesocialsg • 5We Are Social GLOBAL DATA SNAPSHOT 7,095,476,818 2,484,915,152 1,856,680,860 6,572,950,124 TOTAL WORLD POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS MOBILE SUBSCRIBERS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 52% 48% 35% 26% 93% • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
  • 6. wearesocial.sg • @wearesocialsg • 6We Are Social SHARE OF GLOBAL USERS BY REGION JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 8% WESTERN EUROPE 6% 10% 13% 8% CENTRAL & EASTERN EUROPE 5% 6% 7% 7% CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 30% 22% SOUTH ASIA 23% 6% 8% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 6% 11%
  • 7. wearesocial.sg • @wearesocialsg • 7We Are Social INTERNET PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE CENTRAL & EASTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA 81%! 47%! 18%! 37%! 78%! 54%! 48%! 63%! 34%! 29%! SOUTH ASIA 12%! SOUTHEAST ASIA25%!
  • 8. wearesocial.sg • @wearesocialsg • 8We Are Social INTERNET PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC 81%! 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! 12%! NORTH AMERICA WESTERN EUROPE OCEANIA CENTRAL& EASTERN EUROPE EAST ASIA SOUTH AMERICA MIDDLE EAST WORLD AVERAGE CENTRAL AMERICA CENTRAL ASIA SOUTHEAST ASIA AFRICA SOUTH ASIA
  • 9. wearesocial.sg • @wearesocialsg • 9We Are Social SOCIAL PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, Facebook, Tencent, VKontakte NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 56%! 44%! 7%! 24%! 44%! 33%! 43%! 44%! 34%! 5%! 7%! 26%! CENTRAL AMERICA BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY CENTRAL & EASTERN EUROPE
  • 10. wearesocial.sg • @wearesocialsg • 10We Are Social SOCIAL PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, Facebook, Tencent, VKontakte 56%! 44%! 44%! 44%! 43%! 34%! 33%! 26%! 26%! 24%! 7%! 7%! 5%! NORTH AMERICA WESTERN EUROPE OCEANIA SOUTH AMERICA EAST ASIA CENTRAL AMERICA CENTRAL& EASTERN EUROPE WORLD AVERAGE SOUTHEAST ASIA MIDDLE EAST AFRICA SOUTH ASIA CENTRAL ASIA BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 11. wearesocial.sg • @wearesocialsg • 11We Are Social ACTIVE USERS BY SOCIAL PLATFORM JAN 2014 • Sources: most recent user data in company press releases, correct as at January 2014 1,184 M 816 M 632 M 400 M 300 M 272 M 259 M 232 M 230 M 220 M FACEBOOK QQ QZONE WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER TUMBLR TENCENT WEIBO SOCIAL NETWORK MESSENGER / CHAT APP
  • 12. wearesocial.sg • @wearesocialsg • 12We Are Social MOBILE PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, ITU, CIA NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 101%! 124%! 67%! 112%! 129%! 151%! 92%! 94%! 89%! 90%! 72%! 109%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 13. wearesocial.sg • @wearesocialsg • 13We Are Social MOBILE PENETRATION BY REGION JAN 2014 • Sources: US Census Bureau, ITU, CIA 151%! 129%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%! CENTRAL& EASTERN EUROPE WESTERN EUROPE SOUTH AMERICA MIDDLE EAST SOUTHEAST ASIA NORTH AMERICA OCEANIA WORLD AVERAGE EAST ASIA CENTRAL ASIA CENTRAL AMERICA SOUTH ASIA AFRICA
  • 14. wearesocial.sg • @wearesocialsg • 14We Are Social MOBILE BROADBAND PENETRATION JAN 2014 • Sources: US Census Bureau, International Telecommunication Union NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 72%! 23%! 7%! 13%! 55%! 39%! 28%! 66%! 8%! 16%! 4%! 18%! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 15. wearesocial.sg • @wearesocialsg • 15We Are Social MOBILE BROADBAND PENETRATION JAN 2014 • Sources: US Census Bureau, International Telecommunication Union 72%! 66%! 55%! 39%! 28%! 23%! 21%! 18%! 16%! 13%! 8%! 7%! 4%! NORTH AMERICA OCEANIA WESTERN EUROPE CENTRAL& EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE SOUTHEAST ASIA CENTRAL ASIA MIDDLE EAST CENTRAL AMERICA AFRICA SOUTH ASIA
  • 16. wearesocial.sg • @wearesocialsg • 16We Are Social MOBILE BROADBAND SUBSCRIPTIONS JAN 2014 • Source: International Telecommunication Union NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA 252M! 93M! 83M! 37M! 228M! 127M! 444M! 24M! 15M! 18M! 61M! 112M! CENTRAL AMERICA CENTRAL & EASTERN EUROPE
  • 17. wearesocial.sg • @wearesocialsg • 17We Are Social NORTH AMERICA 351,300,266 284,093,742 197,033,600 353,899,984 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 82% 81% 56% 18% 101% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 18. wearesocial.sg • @wearesocialsg • 18We Are Social CENTRAL AMERICA 195,127,178 66,034,487 66,951,880 173,787,140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 71% 34% 34% 89% 29% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 19. wearesocial.sg • @wearesocialsg • 19We Are Social SOUTH AMERICA 408,157,815 193,655,950 179,145,980 508,079,743 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 83% 47% 44% 17% 124% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 20. wearesocial.sg • @wearesocialsg • 20We Are Social WESTERN EUROPE 416,767,521 326,197,681 185,034,740 538,572,700 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 77% 78% 44% 23% 129% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 21. wearesocial.sg • @wearesocialsg • 21We Are Social CENTRAL & EASTERN EUROPE 323,365,917 174,727,847 106,440,000 486,919,115 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 68% 54% 33% 32% 151% • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU
  • 22. wearesocial.sg • @wearesocialsg • 22We Are Social MIDDLE EAST 279,192,238 102,346,717 66,900,000 311,419,837 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 72% 37% 24% 28% 112% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 23. wearesocial.sg • @wearesocialsg • 23We Are Social AFRICA 1,125,664,947 205,185,547 79,851,240 750,257,377 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 39% 67% 61% 7% 18% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 24. wearesocial.sg • @wearesocialsg • 24We Are Social CENTRAL ASIA 113,197,987 32,444,899 5,740,000 102,433,527 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 38% 29% 90% 62% 5% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 25. wearesocial.sg • @wearesocialsg • 25We Are Social SOUTH ASIA 1,630,919,286 188,303,759 112,696,000 1,173,703,583 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 31% 69% 72% 7% 12% • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 26. wearesocial.sg • @wearesocialsg • 26We Are Social EAST ASIA 1,584,806,482 756,093,363 678,728,200 1,451,087,957 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 56% 48% 43% 92% 44% • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
  • 27. wearesocial.sg • @wearesocialsg • 27We Are Social SOUTHEAST ASIA 630,551,581 155,173,606 161,996,000 688,607,654 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 45% 25% 26% 55% 109% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 28. wearesocial.sg • @wearesocialsg • 28We Are Social OCEANIA 36,425,600 23,025,488 16,163,220 34,181,507 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL NETWORK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION RURAL JAN 2014 71% 63% 44% 94% 29% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 29. wearesocial.sg • @wearesocialsg • 29We Are Social INTERNET PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC 87%! 80%! 49%! 73%! 81%! 83%! 58%! 84%! 86%! 55%! 41%! 32%! 79%! 84%! 42%! 53%! 15%! 38%! 12%! 45%! CANADA USA MEXICO BRAZIL ARGENTINA SOUTH AFRICA NIGERIA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY GERMANY INDONESIA 65%! POLAND 26%! THAILAND 83%! UAE 53%! RUSSIA
  • 30. wearesocial.sg • @wearesocialsg • 30We Are Social INTERNET PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC 87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! 15%! 12%! UK CANADA GERMANY SOUTHKOREA FRANCE UAE AUSTRALIA USA JAPAN SINGAPORE POLAND ITALY ARGENTINA RUSSIA SAUDIARABIA BRAZIL TURKEY CHINA SOUTHAFRICA MEXICO WORLDAVERAGE NIGERIA THAILAND INDONESIA INDIA
  • 31. wearesocial.sg • @wearesocialsg • 31We Are Social TIME SPENT ON THE INTERNET JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.1! 5.6! 5.5! 5.4! 5.3! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 4.5! 4.5! 4.2! 4.1! 3.8! 3.5! 3.5! 2.4! 2.5! 2.5! 3.2! 2.0! 2.4! 3.0! 3.4! 3.1! 1.4! 3.0! 1.4! 2.6! 1.9! 1.9! 2.1! 2.0! 1.9! 1.7! 1.5! 1.0! 1.5! 1.0! 1.6! BRAZIL SOUTHAFRICA INDONESIA MEXICO SINGAPORE USA UAE ARGENTINA THAILAND POLAND SAUDIARABIA RUSSIA INDIA CANADA TURKEY WEIGHTED AVERAGE ITALY CHINA AUSTRALIA UK FRANCE GERMANY JAPAN SOUTHKOREA NIGERIA ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE N/A!
  • 32. wearesocial.sg • @wearesocialsg • 32We Are Social SOCIAL PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, Tencent, Facebook, VKontakte 57%! 56%! 43%! 59%! 57%! 42%! 42%! 35%! 55%! 56%! 20%! 6%! 17%! 27%! 46%! 33%! 28%! 25%! 43%! 7%! 45%! CANADA USA MEXICO BRAZIL ARGENTINA SOUTH AFRICA NIGERIA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY GERMANY INDONESIA 31%! POLAND 36%! THAILAND 80%! UAE RUSSIA VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 33. wearesocial.sg • @wearesocialsg • 33We Are Social SOCIAL PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 CANADA USA MEXICO BRAZIL ARGENTINA SOUTH AFRICA NIGERIA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY GERMANY POLAND THAILAND UAE RUSSIA 73%! 15%! 70%! 58%! 74%! 42%! 25%! 12%! 81%! 51%! 44%!54%! N/A! 40%! 48%! 54%! 50%! 76%! 56%! 68%! 74%! 82%! 75%! 37%! INDONESIA VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS
  • 34. wearesocial.sg • @wearesocialsg • 34We Are Social SOCIAL PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, Tencent, Facebook, VKontakte 80%! 59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! 7%! 6%! UAE SINGAPORE AUSTRALIA UK ARGENTINA USA CANADA CHINA TURKEY MEXICO BRAZIL FRANCE ITALY THAILAND GERMANY RUSSIA POLAND SAUDIARABIA SOUTHKOREA WORLDAVERAGE INDONESIA SOUTHAFRICA JAPAN INDIA NIGERIA VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY
  • 35. wearesocial.sg • @wearesocialsg • 35We Are Social SOCIAL PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 82%! 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! CANADA UAE UK USA SOUTHKOREA GERMANY AUSTRALIA SINGAPORE FRANCE JAPAN POLAND ITALY ARGENTINA SAUDIARABIA RUSSIA BRAZIL TURKEY CHINA SOUTHAFRICA WEIGHTED AVERAGE MEXICO THAILAND INDONESIA INDIA NIGERIA VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS N/A!
  • 36. wearesocial.sg • @wearesocialsg • 36We Are Social TIME SPENT ON SOCIAL MEDIA JAN 2014 • Source: GlobalWebIndex Wave 11 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! ARGENTINA MEXICO THAILAND UAE BRAZIL SOUTHAFRICA INDONESIA SAUDIARABIA TURKEY ITALY INDIA CANADA USA RUSSIA SINGAPORE AUSTRALIA WEIGHTED AVERAGE UK POLAND CHINA FRANCE GERMANY SOUTHKOREA JAPAN NIGERIA N/A! AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
  • 37. wearesocial.sg • @wearesocialsg • 37We Are Social MOBILE PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 130%! 103%! 134%! 148%! 110%! 109%! 158%! 133%! 76%! 138%! 141%! 65%! 109%! 110%! 89%! 184%! 197%! 112%! 87%! 73%! 84%! CANADA USA MEXICO BRAZIL ARGENTINA SOUTH AFRICA NIGERIA SAUDI ARABIA INDIA CHINA SOUTH KOREA JAPAN AUSTRALIA SINGAPORE TURKEY UK FRANCE ITALY GERMANY INDONESIA 132%! POLAND 125%! THAILAND 252%! UAE RUSSIA
  • 38. wearesocial.sg • @wearesocialsg • 38We Are Social MOBILE PENETRATION BY COUNTRY JAN 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA 252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%! UAE SAUDIARABIA RUSSIA ITALY SINGAPORE SOUTHAFRICA ARGENTINA BRAZIL GERMANY POLAND UK THAILAND INDONESIA AUSTRALIA SOUTHKOREA FRANCE JAPAN USA WORLDAVERAGE CHINA MEXICO TURKEY CANADA INDIA NIGERIA
  • 39. wearesocial.sg • @wearesocialsg • 39We Are Social INDIVIDUAL COUNTRY SNAPSHOTS
  • 40. wearesocial.sg • @wearesocialsg • 40We Are Social ARGENTINA
  • 41. wearesocial.sg • @wearesocialsg • 41We Are Social ARGENTINA: DATA SNAPSHOT 42,610,981 23,543,412 24,000,000 58,599,390 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 93% 55% 56% 138% 7%! • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 42. wearesocial.sg • @wearesocialsg • 42We Are Social ARGENTINA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 11M 42% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 25M
  • 43. wearesocial.sg • @wearesocialsg • 43We Are Social ARGENTINA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 4H 17M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 44. wearesocial.sg • @wearesocialsg • 44We Are Social ARGENTINA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. 95% 90% 67% 51% 31% 25% 65% 56% 27% 23% 11% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN BADOO USED IN THE PAST MONTH OWN AN ACCOUNT
  • 45. wearesocial.sg • @wearesocialsg • 45We Are Social ARGENTINA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 86% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 85% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25%
  • 46. wearesocial.sg • @wearesocialsg • 46We Are Social AUSTRALIA
  • 47. wearesocial.sg • @wearesocialsg • 47We Are Social AUSTRALIA: DATA SNAPSHOT 22,262,501 18,129,727 12,800,000 24,400,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 89% 81% 57% 110% 11%! • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 48. wearesocial.sg • @wearesocialsg • 48We Are Social AUSTRALIA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 30M 59% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 40M
  • 49. wearesocial.sg • @wearesocialsg • 49We Are Social AUSTRALIA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 73% 2H 05M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 55% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 14%
  • 50. wearesocial.sg • @wearesocialsg • 50We Are Social AUSTRALIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 89% 81% 42% 30% 23% 15% 62% 53% 14% 14% 11% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 51. wearesocial.sg • @wearesocialsg • 51We Are Social AUSTRALIA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 65% 90% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 41%
  • 52. wearesocial.sg • @wearesocialsg • 52We Are Social BRAZIL
  • 53. wearesocial.sg • @wearesocialsg • 53We Are Social BRAZIL: DATA SNAPSHOT 201,009,622 99,357,737 86,000,000 268,440,423 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 85% 49% 43% 15% 134% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 54. wearesocial.sg • @wearesocialsg • 54We Are Social BRAZIL: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 6H 03M 39% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 26M
  • 55. wearesocial.sg • @wearesocialsg • 55We Are Social BRAZIL: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 48% 3H 08M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 56. wearesocial.sg • @wearesocialsg • 56We Are Social BRAZIL: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 94% 75% 56% 54% 39% 72% 57% 28% 21% 13% 12% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 57. wearesocial.sg • @wearesocialsg • 57We Are Social BRAZIL: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 26% 89% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 58. wearesocial.sg • @wearesocialsg • 58We Are Social CANADA
  • 59. wearesocial.sg • @wearesocialsg • 59We Are Social CANADA: DATA SNAPSHOT 34,568,211 29,760,764 19,000,000 26,263,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 81% 86% 55% 76% 19% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 60. wearesocial.sg • @wearesocialsg • 60We Are Social CANADA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 53M 58% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 51M
  • 61. wearesocial.sg • @wearesocialsg • 61We Are Social CANADA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 82% 2H 19M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 62. wearesocial.sg • @wearesocialsg • 62We Are Social CANADA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 85% 46% 45% 30% 26% 66% 57% 22% 13% 11% 10% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
  • 63. wearesocial.sg • @wearesocialsg • 63We Are Social CANADA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 89% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 27%
  • 64. wearesocial.sg • @wearesocialsg • 64We Are Social CHINA
  • 65. wearesocial.sg • @wearesocialsg • 65We Are Social CHINA: DATA SNAPSHOT 1,349,585,838 590,560,000 623,300,000 1,206,553,000 TOTAL POPULATION INTERNET USERS ACTIVE QZONE USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION QZONE PENETRATION MOBILE PENETRATION RURAL JAN 2014 51% 44% 46% 89% 49% • Sources: US Census Bureau, CNNIC, Tencent, ITU
  • 66. wearesocial.sg • @wearesocialsg • 66We Are Social CHINA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 31M 43% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 55M
  • 67. wearesocial.sg • @wearesocialsg • 67We Are Social CHINA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 42% 1H 30M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 24%
  • 68. wearesocial.sg • @wearesocialsg • 68We Are Social CHINA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 83% 76% 75% 74% 56% 87% 62% 53% 51% 51% 35% ANY SOCIAL NETWORK SINA WEIBO QZONE TENCENT WEIBO TENCENT YOUKU
  • 69. wearesocial.sg • @wearesocialsg • 69We Are Social CHINA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 47% 96% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 98% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 69%
  • 70. wearesocial.sg • @wearesocialsg • 70We Are Social FRANCE
  • 71. wearesocial.sg • @wearesocialsg • 71We Are Social FRANCE: DATA SNAPSHOT 65,951,611 54,473,474 28,000,000 72,180,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 86% 83% 42% 14% 109% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 72. wearesocial.sg • @wearesocialsg • 72We Are Social FRANCE: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 07M 54% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 0H 58M
  • 73. wearesocial.sg • @wearesocialsg • 73We Are Social FRANCE: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 68% 1H 29M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 41% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 10%
  • 74. wearesocial.sg • @wearesocialsg • 74We Are Social FRANCE: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 85% 74% 35% 24% 23% 13% 55% 43% 11% 10% 5% 5% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN VIADEO
  • 75. wearesocial.sg • @wearesocialsg • 75We Are Social FRANCE: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 42% 88% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 74% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 26%
  • 76. wearesocial.sg • @wearesocialsg • 76We Are Social GERMANY
  • 77. wearesocial.sg • @wearesocialsg • 77We Are Social GERMANY: DATA SNAPSHOT 81,147,265 68,296,919 28,000,000 107,700,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 74% 84% 35% 26% 133% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 78. wearesocial.sg • @wearesocialsg • 78We Are Social GERMANY: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 46M 62% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 27M
  • 79. wearesocial.sg • @wearesocialsg • 79We Are Social GERMANY: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 25M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 13%
  • 80. wearesocial.sg • @wearesocialsg • 80We Are Social GERMANY: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 81% 72% 32% 21% 8% 7% 52% 45% 8% 7% 2% 2% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ OTHER INSTAGRAM
  • 81. wearesocial.sg • @wearesocialsg • 81We Are Social GERMANY: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 88% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 76% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 32%
  • 82. wearesocial.sg • @wearesocialsg • 82We Are Social INDIA
  • 83. wearesocial.sg • @wearesocialsg • 83We Are Social INDIA: DATA SNAPSHOT 1,220,800,359 151,598,994 90,000,000 893,862,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 31% 73% 69% 12% 7% • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook
  • 84. wearesocial.sg • @wearesocialsg • 84We Are Social INDIA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 54M 11% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 36M
  • 85. wearesocial.sg • @wearesocialsg • 85We Are Social INDIA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 12% 2H 26M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 57% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 29%
  • 86. wearesocial.sg • @wearesocialsg • 86We Are Social INDIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 94% 78% 67% 54% 51% 72% 55% 35% 30% 24% 17% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • 87. wearesocial.sg • @wearesocialsg • 87We Are Social INDIA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 13% 95% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54%
  • 88. wearesocial.sg • @wearesocialsg • 88We Are Social INDONESIA
  • 89. wearesocial.sg • @wearesocialsg • 89We Are Social INDONESIA: DATA SNAPSHOT 251,160,124 38,191,873 62,000,000 281,963,665 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 51% 25% 112% 49% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 90. wearesocial.sg • @wearesocialsg • 90We Are Social INDONESIA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 27M 14% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 30M
  • 91. wearesocial.sg • @wearesocialsg • 91We Are Social INDONESIA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 15% 2H 54M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 74% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 32%
  • 92. wearesocial.sg • @wearesocialsg • 92We Are Social INDONESIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 93% 80% 74% 39% 32% 79% 59% 41% 33% 15% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 93. wearesocial.sg • @wearesocialsg • 93We Are Social INDONESIA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 14% 94% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 95% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 57%
  • 94. wearesocial.sg • @wearesocialsg • 94We Are Social ITALY
  • 95. wearesocial.sg • @wearesocialsg • 95We Are Social ITALY: DATA SNAPSHOT 61,482,297 35,531,527 26,000,000 97,226,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 68% 58% 42% 32% 158% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 96. wearesocial.sg • @wearesocialsg • 96We Are Social ITALY: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 42M 46% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 59M
  • 97. wearesocial.sg • @wearesocialsg • 97We Are Social ITALY: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 54% 2H 29M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 47% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 16%
  • 98. wearesocial.sg • @wearesocialsg • 98We Are Social ITALY: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 92% 83% 53% 41% 24% 17% 61% 49% 16% 15% 9% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 99. wearesocial.sg • @wearesocialsg • 99We Are Social ITALY: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 41% 92% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 84% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 100. wearesocial.sg • @wearesocialsg • 100We Are Social JAPAN
  • 101. wearesocial.sg • @wearesocialsg • 101We Are Social JAPAN: DATA SNAPSHOT 127,253,075 100,684,474 22,000,000 138,362,823 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 91% 79% 109% 9%! 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 102. wearesocial.sg • @wearesocialsg • 102We Are Social JAPAN: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 48% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 01M
  • 103. wearesocial.sg • @wearesocialsg • 103We Are Social JAPAN: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 58% 0H 45M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 11% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 5%
  • 104. wearesocial.sg • @wearesocialsg • 104We Are Social JAPAN: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 66% 39% 38% 25% 17% 2% 42% 22% 22% 8% 2% 1% ANY SOCIAL NETWORK TWITTER FACEBOOK MIXI GOOGLE+ TUMBLR
  • 105. wearesocial.sg • @wearesocialsg • 105We Are Social JAPAN: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 25% 89% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 81% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 106. wearesocial.sg • @wearesocialsg • 106We Are Social MEXICO
  • 107. wearesocial.sg • @wearesocialsg • 107We Are Social MEXICO: DATA SNAPSHOT 116,220,947 44,173,551 50,000,000 100,785,917 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 78% 38% 43% 87% 22% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 108. wearesocial.sg • @wearesocialsg • 108We Are Social MEXICO: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 22M 33% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 10M
  • 109. wearesocial.sg • @wearesocialsg • 109We Are Social MEXICO: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 37% 3H 46M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 21%
  • 110. wearesocial.sg • @wearesocialsg • 110We Are Social MEXICO: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 98% 94% 74% 62% 36% 28% 72% 61% 29% 27% 12% 8% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 111. wearesocial.sg • @wearesocialsg • 111We Are Social MEXICO: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 37% 95% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 91% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 112. wearesocial.sg • @wearesocialsg • 112We Are Social NIGERIA
  • 113. wearesocial.sg • @wearesocialsg • 113We Are Social NIGERIA: DATA SNAPSHOT 174,507,539 55,930,391 11,200,000 114,000,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 50% 32% 65% 50% 6% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 114. wearesocial.sg • @wearesocialsg • 114We Are Social POLAND
  • 115. wearesocial.sg • @wearesocialsg • 115We Are Social POLAND: DATA SNAPSHOT 38,383,809 24,969,935 11,800,000 50,840,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 61% 65% 31% 39% 132% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 116. wearesocial.sg • @wearesocialsg • 116We Are Social POLAND: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 59M 45% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 21M
  • 117. wearesocial.sg • @wearesocialsg • 117We Are Social POLAND: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 56% 1H 37M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 27% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 118. wearesocial.sg • @wearesocialsg • 118We Are Social POLAND: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 90% 74% 55% 46% 18% 12% 77% 59% 29% 26% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER LINKEDIN
  • 119. wearesocial.sg • @wearesocialsg • 119We Are Social POLAND: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 35% 90% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 78% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 28%
  • 120. wearesocial.sg • @wearesocialsg • 120We Are Social RUSSIA
  • 121. wearesocial.sg • @wearesocialsg • 121We Are Social RUSSIA: DATA SNAPSHOT 142,500,482 75,926,004 46,800,000 261,886,329 TOTAL POPULATION INTERNET USERS ACTIVE VKONTAKTE USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION VKONTAKTE PENETRATION MOBILE PENETRATION RURAL JAN 2014 74% 53% 33% 26% 184% • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
  • 122. wearesocial.sg • @wearesocialsg • 122We Are Social RUSSIA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 56M 36% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 22M
  • 123. wearesocial.sg • @wearesocialsg • 123We Are Social RUSSIA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 50% 2H 11M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 46% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12%
  • 124. wearesocial.sg • @wearesocialsg • 124We Are Social RUSSIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 94% 75% 69% 68% 52% 39% 80% 52% 44% 41% 24% 18% ANY SOCIAL NETWORK VKONTAKTE ODNOKLASSNIKI FACEBOOK GOOGLE+ TWITTER
  • 125. wearesocial.sg • @wearesocialsg • 125We Are Social RUSSIA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 36% 93% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 126. wearesocial.sg • @wearesocialsg • 126We Are Social SAUDI ARABIA
  • 127. wearesocial.sg • @wearesocialsg • 127We Are Social SAUDI ARABIA: DATA SNAPSHOT 26,939,583 14,328,632 7,600,000 53,012,322 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 82% 53% 28% 18% 197% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 128. wearesocial.sg • @wearesocialsg • 128We Are Social SAUDI ARABIA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 57M 47% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 01M
  • 129. wearesocial.sg • @wearesocialsg • 129We Are Social SAUDI ARABIA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 51% 2H 48M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 20%
  • 130. wearesocial.sg • @wearesocialsg • 130We Are Social SAUDI ARABIA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 94% 89% 77% 75% 33% 31% 66% 55% 41% 32% 16% 13% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
  • 131. wearesocial.sg • @wearesocialsg • 131We Are Social SAUDI ARABIA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 89% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 83% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31%
  • 132. wearesocial.sg • @wearesocialsg • 132We Are Social SINGAPORE
  • 133. wearesocial.sg • @wearesocialsg • 133We Are Social SINGAPORE: DATA SNAPSHOT 5,460,302 3,971,318 3,200,000 8,063,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION JAN 2014 100% 73% 59% 148% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 134. wearesocial.sg • @wearesocialsg • 134We Are Social SINGAPORE: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 16M 64% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 57M
  • 135. wearesocial.sg • @wearesocialsg • 135We Are Social SINGAPORE: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 70% 2H 10M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 49% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 18%
  • 136. wearesocial.sg • @wearesocialsg • 136We Are Social SINGAPORE: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 96% 92% 54% 45% 36% 25% 68% 59% 19% 18% 13% 12% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 137. wearesocial.sg • @wearesocialsg • 137We Are Social SINGAPORE: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 72% 96% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 87% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 44%
  • 138. wearesocial.sg • @wearesocialsg • 138We Are Social SOUTH AFRICA
  • 139. wearesocial.sg • @wearesocialsg • 139We Are Social SOUTH AFRICA: DATA SNAPSHOT 48,601,098 20,012,275 9,800,000 68,394,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 62% 41% 20% 38% 141% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 140. wearesocial.sg • @wearesocialsg • 140We Are Social SOUTH AFRICA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 37M 38% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 29M
  • 141. wearesocial.sg • @wearesocialsg • 141We Are Social SOUTH AFRICA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 40% 3H 02M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 59% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 19%
  • 142. wearesocial.sg • @wearesocialsg • 142We Are Social SOUTH AFRICA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 92% 69% 62% 49% 34% 81% 71% 35% 35% 25% 13% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 143. wearesocial.sg • @wearesocialsg • 143We Are Social SOUTH AFRICA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 40% 92% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 89% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 30%
  • 144. wearesocial.sg • @wearesocialsg • 144We Are Social SOUTH KOREA
  • 145. wearesocial.sg • @wearesocialsg • 145We Are Social SOUTH KOREA: DATA SNAPSHOT 48,955,203 41,091,681 13,000,000 53,624,427 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 83% 84% 27% 110% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 146. wearesocial.sg • @wearesocialsg • 146We Are Social SOUTH KOREA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 3H 27M 75% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 35M
  • 147. wearesocial.sg • @wearesocialsg • 147We Are Social SOUTH KOREA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 74% 1H 01M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 37% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 17%
  • 148. wearesocial.sg • @wearesocialsg • 148We Are Social SOUTH KOREA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 75% 56% 38% 33% 8% 48% 36% 22% 7% 7% 1% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ ME2DAY NATE CONNECT
  • 149. wearesocial.sg • @wearesocialsg • 149We Are Social SOUTH KOREA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 73% 94% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 56%
  • 150. wearesocial.sg • @wearesocialsg • 150We Are Social THAILAND
  • 151. wearesocial.sg • @wearesocialsg • 151We Are Social THAILAND: DATA SNAPSHOT 67,448,120 17,779,139 24,000,000 84,075,036 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 34% 26% 36% 125% 66% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 152. wearesocial.sg • @wearesocialsg • 152We Are Social THAILAND: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 07M 24% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 04M
  • 153. wearesocial.sg • @wearesocialsg • 153We Are Social THAILAND: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 25% 3H 39M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 50% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 36%
  • 154. wearesocial.sg • @wearesocialsg • 154We Are Social THAILAND: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 96% 69% 57% 40% 23% 76% 68% 36% 32% 22% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 155. wearesocial.sg • @wearesocialsg • 155We Are Social THAILAND: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 31% 95% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 94% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51%
  • 156. wearesocial.sg • @wearesocialsg • 156We Are Social TURKEY
  • 157. wearesocial.sg • @wearesocialsg • 157We Are Social TURKEY: DATA SNAPSHOT 80,694,485 35,990,932 36,000,000 68,000,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 72% 45% 45% 84% 28% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 158. wearesocial.sg • @wearesocialsg • 158We Are Social TURKEY: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 51M 36% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 53M
  • 159. wearesocial.sg • @wearesocialsg • 159We Are Social TURKEY: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 44% 2H 32M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 51% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 26%
  • 160. wearesocial.sg • @wearesocialsg • 160We Are Social TURKEY: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 97% 93% 72% 70% 33% 26% 75% 60% 34% 28% 11% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 161. wearesocial.sg • @wearesocialsg • 161We Are Social TURKEY: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 30% 95% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 92% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 43%
  • 162. wearesocial.sg • @wearesocialsg • 162We Are Social UNITED ARAB EMIRATES
  • 163. wearesocial.sg • @wearesocialsg • 163We Are Social UAE: DATA SNAPSHOT 5,473,972 4,517,169 4,400,000 13,775,252 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 84% 83% 80% 16% 252% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 164. wearesocial.sg • @wearesocialsg • 164We Are Social UAE: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 12M 71% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 57M
  • 165. wearesocial.sg • @wearesocialsg • 165We Are Social UAE: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 81% 3H 17M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 52% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 22%
  • 166. wearesocial.sg • @wearesocialsg • 166We Are Social UAE: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 96% 93% 73% 64% 49% 26% 67% 53% 32% 27% 22% 10% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 167. wearesocial.sg • @wearesocialsg • 167We Are Social UAE: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 74% 90% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 82% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 38%
  • 168. wearesocial.sg • @wearesocialsg • 168We Are Social UNITED KINGDOM
  • 169. wearesocial.sg • @wearesocialsg • 169We Are Social UK: DATA SNAPSHOT 63,395,574 54,861,245 36,000,000 82,109,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 80% 87% 57% 20% 130% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 170. wearesocial.sg • @wearesocialsg • 170We Are Social UK: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 4H 11M 64% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 1H 32M
  • 171. wearesocial.sg • @wearesocialsg • 171We Are Social UK: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 76% 1H 51M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 45% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 9%
  • 172. wearesocial.sg • @wearesocialsg • 172We Are Social UK: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 87% 79% 44% 33% 22% 13% 63% 54% 24% 10% 9% 7% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN INSTAGRAM
  • 173. wearesocial.sg • @wearesocialsg • 173We Are Social UK: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 62% 87% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 73% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39%
  • 174. wearesocial.sg • @wearesocialsg • 174We Are Social UNITED STATES OF AMERICA
  • 175. wearesocial.sg • @wearesocialsg • 175We Are Social USA: DATA SNAPSHOT 316,668,567 254,295,536 178,000,000 327,577,529 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL JAN 2014 82% 80% 56% 18% 103% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 176. wearesocial.sg • @wearesocialsg • 176We Are Social USA: INTERNET INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION 5H 13M 60% AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 2H 25M
  • 177. wearesocial.sg • @wearesocialsg • 177We Are Social USA: SOCIAL INDICATORS JAN 2014 • Sources: US Census Bureau, GlobalWebIndex Wave 11 SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY 75% 2H 17M PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE 54% PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15%
  • 178. wearesocial.sg • @wearesocialsg • 178We Are Social USA: SOCIAL MEDIA USE JAN 2014 • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 92% 85% 46% 44% 33% 30% 67% 56% 22% 17% 16% 11% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ PINTEREST LINKEDIN
  • 179. wearesocial.sg • @wearesocialsg • 179We Are Social USA: SMARTPHONE USAGE JAN 2014 • Source: Google’s “Our Mobile Planet” Report SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE 56% 94% SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE 77% SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 46%
  • 180. wearesocial.sg • @wearesocialsg • 180We Are Social DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013.
  • 181. wearesocial.sg • @wearesocialsg • 181We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • 182. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • 183. Making Friends & Influencing People • 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG