Social Media:Changing the face of business<br />29 September 2011<br />
Welcome<br />Andrew Webber, Partner. TLT<br />
Agenda<br />6.30pm Welcome <br />6.35pm Drew Benvie, MD 33 Digital <br />7.00pm Chris Underhill, CEO iVoucher   <br />7.35...
Drew Benvie, MD 33 Digital<br />
The influence of social media<br />                                       September 2011    //    Drew Benvie, Hotwire Gro...
The impact of information on business<br />Image courtesy of The Economist<br />
The impact of social media on trust<br />      http://www.economist.com/node/15351002?story_id=15351002<br />
A converging set of disciplines<br />Social<br />
Brands and the water cooler <br />http://www.flickr.com/photos/pswansen/147322966/<br />
Big audiences<br />Permission to talk to the audience direct<br />     http://www.flickr.com/photos/wishymom/566394520/<br />
Like coverage in magazines<br />i.e. not necessarily through old media<br />http://www.flickr.com/photos/luismontemayor/24...
The new influencer<br />Blog<br />
The impact of social media<br />
Facebook has 750m active users. 300m log on every day<br />
Average age of Facebook user = 38 <br />
Anne Krum is the oldest, age 105<br />
Facebook users are mostly women<br />
63% women <br />
50% of mobile web traffic in the UK is for Facebook<br />
Businesses talk to people (prosumers). People are on Facebook. <br />
Fans that follow then become customers. <br />
               Twitter isn’t remotely new<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
Although it caught some out...<br />
It isn’t hard to understand<br />Twitter insights are... insightful<br />
‘influence’ isn’t hard to achieve<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
Twitter trends are powerful<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
And some learn the hard way<br />http://eu.techcrunch.com/2009/12/19/as-hundreds-of-eurostar-passengers-languish-eurostar-...
LinkedIn has 100m active users<br />
LinkedIn is more social...<br />
...than how you remember<br />
24m users in Europe<br />42m in the US<br />Images courtesy of LinkedIn<br />
The UK is Euope’s biggest community by 3x<br />
It’s all about groups<br />
               What is location based social networking?<br />Image courtesy of Foursquare<br />
Image courtesy of Foursquare<br />
       How are brands being discussed?<br />Image courtesy of Foursquare<br />
A world apart...<br />Image courtesy of Nielsen<br />
As a brand, either you’re a place<br />You add value to places<br />You are at places<br />               What are brands ...
As a brand, either you’re a place<br />               What are brands currently doing<br />Image courtesy of Foursquare<br />
The opportunities for brands<br />  Engage the new audience<br />  Gain valuable insights<br />  Protect and manage reputa...
Coca Cola: Recycling King<br />10,000 recycling bins on Facebook Places<br />http://digitallife.today.com/_news/2011/06/21...
McDonalds: Foursquare vouchers<br />33% increase in footfall in one day<br />http://www.businessinsider.com/huge-mcdonalds...
Dose Espresso: Rewards<br />Rewarding loyalty with minimal spend<br />http://digital-examples.blogspot.com/2009/11/marketi...
Getting products talked about...     ...by the right people<br />
Creating a community<br />
Re-thinking how to talk to customers<br />
The pitfalls? <br />
Brand reputation<br />
People reputation<br />
“A fan on Facebook spends $72 more than average”<br />Syncapse Research, June 2010<br />“Each Facebook fan drives 20 extra...
...the elephant in the room<br />http://www.thevalueengineers.com/wp-content/uploads/2009/10/banksy-elephant-in-room1.jpg<...
The leaders of tomorrow have tuned            out of old media <br />http://www.nytimes.com/2008/07/27/books/27reading.htm...
Thank you<br />drew.benvie@hotwirepr.com<br />0207 608 4660<br />www.hotwirepr.com<br />@drewb<br />
Chris Underhill, CEO iVoucher<br />
©iVoucher 2011<br />Social Media: Changing the face of business28 September 2011<br />Chris Underhill – CEO iVoucher<br />
16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
Social media has changed the marketing technology software market forever !!
The power of social media as a business driver - social voucher company iVoucher
Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
…</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Chris Underhill<br /><ul><li>Expert in the marketing technology an...
Experienced, results-oriented entrepreneur and senior executive with over 25 years of experience in high growth private an...
Proven fund raiser with strong investor and advisor relationships, successfully raising capital from angel, venture capita...
Today;
CEO of social voucher company, iVoucher, a Highgate Tech Fund start-up
Director of software development and consulting company, VistaCloud Ventures</li></li></ul><li>16/06/2011<br />©iVoucher 2...
16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
Social media has changed the marketing technology software market forever !!
The power of social media as a business driver - social voucher company iVoucher
Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
…</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Why NED’s?<br />Improved Board Conduct<br />They've Seen It All Be...
16/06/2011<br />©iVoucher 2011<br />What’s needed from NED’s<br />L;kj<br />16/06/2011<br />©iVoucher 2011<br />
16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
Social media has changed the marketing technology software market forever !!
The power of social media as a business driver - social voucher company iVoucher
Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
…</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Technology enables marketing to perform in a complex digital and s...
Scale
Relevancy
Timeliness
Innovation
Agility
Measurability
Efficiency
Productivity</li></ul>Technology enables consumers to reduce the complexity of communication and commerce, making life a l...
16/06/2011<br />©iVoucher 2011<br />Marketing exploit technology<br />1990<br />1950<br />2008<br />1880<br />1890<br />16...
16/06/2011<br />©iVoucher 2011<br />Media & Channels<br />THE GOAL<br />CONTINUOUSLY ORCHESTRATE CUSTOMER DIALOG AND VALUE...
16/06/2011<br />©iVoucher 2011<br />Years to Reach 50 million users…<br />Radio<br />38 YEARS<br />TV<br />13 YEARS<br />I...
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  • 475 internet users in Europe alone!!65% of the EU Population uses the internet at least once a week (source:European Commission, via Internet Retailing, June 2011)
  • 71%59%46%12%9%
  • Social media : Changing the face of business

    1. 1. Social Media:Changing the face of business<br />29 September 2011<br />
    2. 2. Welcome<br />Andrew Webber, Partner. TLT<br />
    3. 3. Agenda<br />6.30pm Welcome <br />6.35pm Drew Benvie, MD 33 Digital <br />7.00pm Chris Underhill, CEO iVoucher <br />7.35pm Q & A<br />7.45pm Closing remarks<br />7.45pm Networking with interactive demos<br />9.30pm Close<br />
    4. 4. Drew Benvie, MD 33 Digital<br />
    5. 5. The influence of social media<br /> September 2011 // Drew Benvie, Hotwire Group<br />
    6. 6. The impact of information on business<br />Image courtesy of The Economist<br />
    7. 7. The impact of social media on trust<br /> http://www.economist.com/node/15351002?story_id=15351002<br />
    8. 8. A converging set of disciplines<br />Social<br />
    9. 9. Brands and the water cooler <br />http://www.flickr.com/photos/pswansen/147322966/<br />
    10. 10. Big audiences<br />Permission to talk to the audience direct<br /> http://www.flickr.com/photos/wishymom/566394520/<br />
    11. 11. Like coverage in magazines<br />i.e. not necessarily through old media<br />http://www.flickr.com/photos/luismontemayor/2493393761/<br />
    12. 12. The new influencer<br />Blog<br />
    13. 13. The impact of social media<br />
    14. 14. Facebook has 750m active users. 300m log on every day<br />
    15. 15. Average age of Facebook user = 38 <br />
    16. 16. Anne Krum is the oldest, age 105<br />
    17. 17. Facebook users are mostly women<br />
    18. 18. 63% women <br />
    19. 19. 50% of mobile web traffic in the UK is for Facebook<br />
    20. 20. Businesses talk to people (prosumers). People are on Facebook. <br />
    21. 21. Fans that follow then become customers. <br />
    22. 22. Twitter isn’t remotely new<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
    23. 23. Although it caught some out...<br />
    24. 24. It isn’t hard to understand<br />Twitter insights are... insightful<br />
    25. 25. ‘influence’ isn’t hard to achieve<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
    26. 26. Twitter trends are powerful<br />http://www.flickr.com/photos/25541021@N00/3819908425/<br />
    27. 27. And some learn the hard way<br />http://eu.techcrunch.com/2009/12/19/as-hundreds-of-eurostar-passengers-languish-eurostar-ignores-twitter/<br />
    28. 28.
    29. 29. LinkedIn has 100m active users<br />
    30. 30. LinkedIn is more social...<br />
    31. 31. ...than how you remember<br />
    32. 32. 24m users in Europe<br />42m in the US<br />Images courtesy of LinkedIn<br />
    33. 33. The UK is Euope’s biggest community by 3x<br />
    34. 34. It’s all about groups<br />
    35. 35. What is location based social networking?<br />Image courtesy of Foursquare<br />
    36. 36. Image courtesy of Foursquare<br />
    37. 37. How are brands being discussed?<br />Image courtesy of Foursquare<br />
    38. 38. A world apart...<br />Image courtesy of Nielsen<br />
    39. 39. As a brand, either you’re a place<br />You add value to places<br />You are at places<br /> What are brands currently doing<br />
    40. 40. As a brand, either you’re a place<br /> What are brands currently doing<br />Image courtesy of Foursquare<br />
    41. 41. The opportunities for brands<br /> Engage the new audience<br /> Gain valuable insights<br /> Protect and manage reputations<br />
    42. 42. Coca Cola: Recycling King<br />10,000 recycling bins on Facebook Places<br />http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up-on-facebook-places<br />
    43. 43. McDonalds: Foursquare vouchers<br />33% increase in footfall in one day<br />http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9<br />
    44. 44. Dose Espresso: Rewards<br />Rewarding loyalty with minimal spend<br />http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html<br />
    45. 45. Getting products talked about... ...by the right people<br />
    46. 46. Creating a community<br />
    47. 47. Re-thinking how to talk to customers<br />
    48. 48. The pitfalls? <br />
    49. 49. Brand reputation<br />
    50. 50. People reputation<br />
    51. 51. “A fan on Facebook spends $72 more than average”<br />Syncapse Research, June 2010<br />“Each Facebook fan drives 20 extra visits to your site”<br />Hitwise, June 2011<br />Likes drive interest, fans and loyalty<br />Twitter conversion rates can range from 6-20%<br />Your new route to market<br />
    52. 52. ...the elephant in the room<br />http://www.thevalueengineers.com/wp-content/uploads/2009/10/banksy-elephant-in-room1.jpg<br />
    53. 53. The leaders of tomorrow have tuned out of old media <br />http://www.nytimes.com/2008/07/27/books/27reading.html?partner=rssuserland&emc=rss&pagewanted=all<br />
    54. 54. Thank you<br />drew.benvie@hotwirepr.com<br />0207 608 4660<br />www.hotwirepr.com<br />@drewb<br />
    55. 55. Chris Underhill, CEO iVoucher<br />
    56. 56. ©iVoucher 2011<br />Social Media: Changing the face of business28 September 2011<br />Chris Underhill – CEO iVoucher<br />
    57. 57. 16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
    58. 58. Social media has changed the marketing technology software market forever !!
    59. 59. The power of social media as a business driver - social voucher company iVoucher
    60. 60. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
    61. 61. …</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Chris Underhill<br /><ul><li>Expert in the marketing technology and e-commerce sector, having spent over 10 years building an international marketing technology company, smartFOCUS, from national start-up, through venture funding, to initial public offering. Sold June 2011
    62. 62. Experienced, results-oriented entrepreneur and senior executive with over 25 years of experience in high growth private and public international software and IT companies
    63. 63. Proven fund raiser with strong investor and advisor relationships, successfully raising capital from angel, venture capital funds, institutions and a public market flotation on the LSE AIM
    64. 64. Today;
    65. 65. CEO of social voucher company, iVoucher, a Highgate Tech Fund start-up
    66. 66. Director of software development and consulting company, VistaCloud Ventures</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />smartFOCUS Evolution<br />£1<br />£25m<br />PRIVATE<br />PUBLIC<br />A leader in marketing software that makes it easy for <br />marketers to optimiseresults<br />using insight and multi channel communication<br />
    67. 67. 16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
    68. 68. Social media has changed the marketing technology software market forever !!
    69. 69. The power of social media as a business driver - social voucher company iVoucher
    70. 70. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
    71. 71. …</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Why NED’s?<br />Improved Board Conduct<br />They've Seen It All Before<br />It's Not Always What You Know<br />They Look At The Big Picture<br />They Are Not Afraid To Be Honest<br />They Bring Out The Best<br />16/06/2011<br />©iVoucher 2011<br />
    72. 72. 16/06/2011<br />©iVoucher 2011<br />What’s needed from NED’s<br />L;kj<br />16/06/2011<br />©iVoucher 2011<br />
    73. 73. 16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
    74. 74. Social media has changed the marketing technology software market forever !!
    75. 75. The power of social media as a business driver - social voucher company iVoucher
    76. 76. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
    77. 77. …</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Technology enables marketing to perform in a complex digital and social media age<br /><ul><li>Reach
    78. 78. Scale
    79. 79. Relevancy
    80. 80. Timeliness
    81. 81. Innovation
    82. 82. Agility
    83. 83. Measurability
    84. 84. Efficiency
    85. 85. Productivity</li></ul>Technology enables consumers to reduce the complexity of communication and commerce, making life a lot harder for marketing!!!<br />What does technology do for marketing?<br />16/06/2011<br />©iVoucher 2011<br />
    86. 86. 16/06/2011<br />©iVoucher 2011<br />Marketing exploit technology<br />1990<br />1950<br />2008<br />1880<br />1890<br />16/06/2011<br />©iVoucher 2011<br />
    87. 87. 16/06/2011<br />©iVoucher 2011<br />Media & Channels<br />THE GOAL<br />CONTINUOUSLY ORCHESTRATE CUSTOMER DIALOG AND VALUE OPTIMISATION<br />Internet<br />= SOCIAL<br />Smart phones<br />Social networks<br />Email<br />Search<br />Radio<br />Display<br />TV / DTV<br />= TRADITIONAL / <br /> DIGITAL<br />Telephony<br />In-store / POS<br />Print/Mail<br />16/06/2011<br />©iVoucher 2011<br />
    88. 88. 16/06/2011<br />©iVoucher 2011<br />Years to Reach 50 million users…<br />Radio<br />38 YEARS<br />TV<br />13 YEARS<br />Internet<br />4 YEARS<br />+100 million users in less than 9 month<br />4 <br />YEARS<br />Mobile Internet<br />2 YEARS<br />1 billion downloaded apps in 9 month<br />Source: Socialnomics, Morgan Stanley<br />
    89. 89. 16/06/2011<br />©iVoucher 2011<br />Social Media Around the World 2011<br />2 billion <br />internet users in the world<br />7 billion <br />People in the world<br />>1 billion <br />Social network users<br />16/06/2011<br />©iVoucher 2011<br />
    90. 90. 16/06/2011<br />©iVoucher 2011<br />Reach and Frequency<br />>600 millionpeopleusesocialnetworksat leastdaily<br />16/06/2011<br />©iVoucher 2011<br />
    91. 91. 16/06/2011<br />©iVoucher 2011<br />Not just about marketing!<br /><ul><li>62% of small companies are using social networking in everyday business
    92. 92. 92% of small businesses who use social networking do so to keep in touch with existing customers
    93. 93. 78% of small businesses who use social networking do so to find new customers
    94. 94. 51% of companies use social networks for customer support improvement, up from 36% last year</li></ul>(source: Really Simple Systems April 2011 / Econsultancy/ cScape 2011 Customer Engagement Report)<br />16/06/2011<br />©iVoucher 2011<br />
    95. 95. 16/06/2011<br />©iVoucher 2011<br />Top Networks in Europe<br />Facebook<br />Twitter<br />MySpace<br />LinkedIn<br />Base: Socialnetworkers<br />Base: Members of thisnetwork<br />16/06/2011<br />©iVoucher 2011<br />
    96. 96. 16/06/2011<br />©iVoucher 2011<br />Membership Profile<br />Facebook<br />Twitter<br />MySpace<br />LinkedIn<br />Gender<br />Age<br />Smartphone<br />Workingsituation<br />Source: Insigth Consluting 2011<br />N Europe = 5613 / F = If member of social network(s)<br />Women typically outnumber men on social networks — women make up 53% of Facebook users and 49% of MySpace users. However, a majority of LinkedIn members (56%) and Twitter users (55%) are men.<br />16/06/2011<br />©iVoucher 2011<br />
    97. 97. Why connect with other people on social media?<br />Q : Why does a person belong to your network?<br />Europe regions<br />Europe<br />*<br />*<br />*<br />Connections are driven by close, offline, personal relationships. <br />*<br />*<br />Source: Insigth Consluting 2011<br />N Europe = 5613 / F = If member of social network(s)<br />
    98. 98. 16/06/2011<br />©iVoucher 2011<br />Mobile Commerce<br />Payment initiated by a phone for a transaction at a physical point of sale or online will total over $750 billion worldwide by 2015<br />(source:GigamoPro Aug 2011)<br />16/06/2011<br />©iVoucher 2011<br />
    99. 99. 16/06/2011<br />©iVoucher 2011<br />Marketing technology changed forever - in a decade…<br />Social Marketing<br />Individuals<br />cohort<br />Multi<br />channel / media<br />Personalised<br />Continuous & automated<br />Real-time data<br />Mass Marketing<br /><ul><li>Large segments
    100. 100. Single </li></ul>channel<br />media<br />message<br /><ul><li>Push
    101. 101. Qtr/Monthly data</li></ul>16/06/2011<br />©iVoucher 2011<br />
    102. 102. 16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
    103. 103. Social media has changed the marketing technology software market forever !!
    104. 104. The power of social media as a business driver - social voucher company iVoucher
    105. 105. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
    106. 106. …</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />Socially Enabled Business<br /><ul><li>Local marketing
    107. 107. Connecting merchants and customers locally
    108. 108. Sales led merchant engagement, across multi category
    109. 109. Leverage social media and technology led marketing
    110. 110. 3 Year old company
    111. 111. Fastest Growing Company Ever (Forbes Magazine 2010)
    112. 112. 45 countries
    113. 113. 50 million subscribers
    114. 114. Nearly 10,000 employees
    115. 115. Raised over $1bn
    116. 116. 2011 revenue
    117. 117. Q1 $644.7 million
    118. 118. Q2 $878 million
    119. 119. Planned circa £19 billion floatation Oct/Nov</li></ul>16/06/2011<br />©iVoucher 2011<br />
    120. 120. 16/06/2011<br />©iVoucher 2011<br />Local with Social<br />Web<br />Mobile<br />Social Network<br />Groupon Daily Deals<br />Voucher offering 50-90% off<br />Over 40 categories<br />Collective Buying<br />Gaming theory<br />Deal On!!<br />Social media integration<br />Facebook / Twitter<br />£££££ to sign up your friends and family!!<br />Groupon Now<br />Location based mobile service<br />Merchant enabled<br />Groupon Getaways<br />Travel<br />Groupon e-commerce?<br />16/06/2011<br />©iVoucher 2011<br />
    121. 121. 16/06/2011<br />©iVoucher 2011<br />Socially Enabled Business<br /><ul><li>Micro local marketing
    122. 122. Self service software putting merchant in control of customers and consumer engagement
    123. 123. Merchant brand led, integrating data capture, email and sms communication and payment processing
    124. 124. Leverage social media, tracking friends and family referral
    125. 125. Subscriber distribution via web site / mobile app / search marketing and affiliate programme
    126. 126. Subscriber engagement via Top Daily Deal email
    127. 127. Launch May 2011
    128. 128. Restaurant, bars, clubs
    129. 129. 250,000 subscribers
    130. 130. <200 restaurants
    131. 131. 10 employees
    132. 132. Raised over £1m
    133. 133. Rollout from Dec 2011
    134. 134. UK Restaurants
    135. 135. Int. Restaurant
    136. 136. Multi Category
    137. 137. White label</li></ul>16/06/2011<br />©iVoucher 2011<br />
    138. 138. 16/06/2011<br />©iVoucher 2011<br />The Agenda…<br /><ul><li>What do Entrepreneurs need from NED’s?
    139. 139. Social media has changed the marketing technology software market forever !!
    140. 140. The power of social media as a business driver - social voucher company iVoucher
    141. 141. Top 10 Recommendations to improve business performance through marketing technology - Whatand the Why!!
    142. 142. …</li></li></ul><li>16/06/2011<br />©iVoucher 2011<br />16/06/2011<br />©iVoucher 2011<br />Improve business performance through marketing technology…<br />
    143. 143. 16/06/2011<br />©iVoucher 2011<br />16/06/2011<br />©iVoucher 2011<br />Improve business performance through marketing technology…<br />
    144. 144. ©iVoucher 2011<br />©iVoucher 2011<br />
    145. 145. Questions?<br />
    146. 146. Closing remarks<br />
    147. 147. Introducing the TLT team<br />Technology & Media<br />Corporate<br />Employment – Pensions & Incentives<br />James Watts – QR Tags demonstration<br />
    148. 148. Introducing the Moon Consulting team<br />Vanessa Moon<br />Shaun Durham<br />Peaches Goulding <br />
    149. 149. Thank you<br />
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