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Introduction  Persuasion project
 
[object Object],[object Object],[object Object],[object Object],
 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 ,[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],
 
[object Object],[object Object],[object Object],[object Object],[object Object],
 
 ,[object Object],[object Object],[object Object],[object Object]
Results    
 
    : ,[object Object],[object Object],[object Object],However,  persuasion demands  Ethics   ’
  
’ ,[object Object],[object Object],[object Object],[object Object],[object Object],
             ,[object Object],[object Object],[object Object],[object Object],’  
Three fundamental communicator characteristics ,[object Object],[object Object],[object Object],[object Object]
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 ,[object Object],[object Object]
 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  
   
 
 
 
Attitudes, Values, Beliefs  = The  attitude  is a learned, global, evaluation of an object, person, place, or issue that influence thought and action.     Good attitude toward strawberry, fruit juice, or cold drinks     Or positive attitude toward donation =  Values  are guiding principle of life or conceptions of the desirable means and ends of action.     If a person holds value that eating fruits will make his/her lives healthy, he/she is more likely to buy our product.     A positive value toward helping people, should result in purchasing the product.  =  Beliefs  are cognitions about the world.     Someone may have a belief that buying a cup of strawberry juice may help some kids.
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
   “”“”  ’    
“”          ’        
 
    ’     ’
[object Object],[object Object],[object Object],[object Object]
  
  ,[object Object],[object Object],[object Object]
Accessibility Theory ,[object Object],[object Object],[object Object]
   ,[object Object],[object Object],[object Object]
 
   ,[object Object]
 ,[object Object],[object Object],[object Object],[object Object]
 ,[object Object],[object Object],[object Object],[object Object]
   ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
  ,[object Object],[object Object],[object Object],[object Object],[object Object]
  ,[object Object],[object Object],[object Object],[object Object]
  ,[object Object],[object Object],[object Object],[object Object]
    ,[object Object],[object Object],[object Object],[object Object]
 
   ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Conclusion
ใส่ slide show  ของฝนด้า
 
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