SlideShare a Scribd company logo
1 of 1
1.84 1.31 1.63 1.98 1.46
cost per click
0.099 0.095 0.112 0.126 0.108
cost per impression
5.76
7.84 6.88 6.42 7.4
engagement%
2444.82
1439.36
1517.36
5
2009.65
2
2483.84
6
10-16 nov 17-23 nov 24-30nov 1-7 dec 8-14 dec
cost per conversion
week spend click imp CPC CTR Transaction
Transacti
on (GA)
Rev (GA) ROMI
10-16 nov 14,668.92 7967 147297 1.841 5.76 6 30 7,104 0.48
17-23 nov 17272.29 13105 180778 1.317 7.84 12 7
2,796
0.16
24-30 nov 18208.38 11166 162353 1.63 6.88 12 (10) 4 (3) 4,419
(3,229)
1-7 Dec 10048.26 5067 78977 1.98 6.42% 5 2 1249
8-14 Dec 12419.23 8535 115334 1.46 7.40% 5 2 1,670.00

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  • 1. 1.84 1.31 1.63 1.98 1.46 cost per click 0.099 0.095 0.112 0.126 0.108 cost per impression 5.76 7.84 6.88 6.42 7.4 engagement% 2444.82 1439.36 1517.36 5 2009.65 2 2483.84 6 10-16 nov 17-23 nov 24-30nov 1-7 dec 8-14 dec cost per conversion week spend click imp CPC CTR Transaction Transacti on (GA) Rev (GA) ROMI 10-16 nov 14,668.92 7967 147297 1.841 5.76 6 30 7,104 0.48 17-23 nov 17272.29 13105 180778 1.317 7.84 12 7 2,796 0.16 24-30 nov 18208.38 11166 162353 1.63 6.88 12 (10) 4 (3) 4,419 (3,229) 1-7 Dec 10048.26 5067 78977 1.98 6.42% 5 2 1249 8-14 Dec 12419.23 8535 115334 1.46 7.40% 5 2 1,670.00