2. Founded by Dan and Frank Carney
Italian-American cuisine:
More than 6,000 restaurants in the U.S.
More than 5,600 store locations in 94
countries and territories worldwide
3. CHALLENGES
Online image
Reach all potential GOALS
target audiences
Improve image and
Increase traffic consumer outlook on
through main site brand
Implement AdWords
that will increase
traffic
4. Maintain
relationships built
with consumers
through status
updates
Continue to
promote deals,
offers, and
incentives
5. Increase
Twitter
presence in all
aspects
Buildpositive
relationships with
followers
Tweetregularly to
stay away from static
page with general
content
6. Veryeffective
tracking website
when monitoring
brand name Pizza
Hut
Shouldbe utilized
when merged with
Twitter to benefit
from consumer
perspective in
regards to the brand
7. KEYWORDS:
Pizza Hut, Pizza Hut Express, Pizza Delivery, P’Zone, Pizza
for Students, Pizza for Families
Different restaurant formats means different
audiences that this tool can help to target.
8. Implement split Check social media
testing that will sites for increase
allow for the in
alternation of ads friends/followers
in order to Take advantage of
determine which is Google Analytics in
better and for order to track
which target traffic flow
audience through site
9. Beaware of the changing seasons and take
advantage of these opportunities to develop
and promote new products to such target
audiences (Ex: The Big Dinner Box; perfect
for students and the football season)
Post
everyday with RICH content (no
seasonal peak needed)
