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Brand Extension Product Appeals New Target
1.
2.
3.
New Products and
Brand Extensions
4.
Ansoff’s Growth Share
Matrix Product Development Diversification New Markets Current Markets Current Products New Products Market Penetration Market Development
5.
6.
7.
Types of Brand
Extensions
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9.
10.
http://www.britsuperstore.com/acatalog/Fairy.html
11.
12.
E.g.: Swiss Army
Watch Search on this ??????????????????????
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14.
15.
16.
Advantages of Extensions
17.
18.
19.
20.
21.
How Consumers Evaluate
Extension
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26.
27.
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