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Travel Portland 2-6 Will Scott Social Media
 

Travel Portland 2-6 Will Scott Social Media

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Travel Portland is the Destination Marketing Organization of Portland Oregon. ...

Travel Portland is the Destination Marketing Organization of Portland Oregon.

This presentation on Social Media for travel brands and organizations was focused on decision making, branding and was well attended despite the snow.

We talked about Facebook, Twitter, Instagram and looked at a Pinterest case study in which we drove thousands of visits to a website, most of which were not from Google.

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  • Learn how you can use social media to perfectly target your ideal customer in ways you never thought possible
  • Why should an SMB include social media in their marketing strategy?It’s everywhereIt’s how people spend their time onlineFacebook is among the most visited websites in the country, second only to Google, Yahoo and Microsoft sites.
  • Why should an SMB include social media in their marketing strategy?It’s everywhereIt’s how people spend their time onlineFacebook is among the most visited websites in the country, second only to Google, Yahoo and Microsoft sites.
  • Why should an SMB include social media in their marketing strategy?It’s everywhereIt’s how people spend their time onlineFacebook is among the most visited websites in the country, second only to Google, Yahoo and Microsoft sites.
  • Talk about posts and which get most engagement / interaction:Photos- #1Suprisingly, next best is Status only (text only)VideoLinks
  • Sometimes however, you have to buy the love. And the great news is that Facebook now has easier to use tools to help you do that.
  • When Facebook rolled out sponsored stories, EdgeRank became much harder to obtain. So now, you have to pay for it.
  • I’ve lived in the south for the last 25 years. What are you going to do.