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SUZLON-HISTORY The Suzlon story began in 1995 with just 20 people; and in a little over a decade has become an epic. A company of over 13,000 people, operations across the America, Asia, Australia and Europe, fully integrated manufacturing units on three continents, sophisticated R&D capabilities and market leadership in Asia, ranked 5th in terms of global market share.
Suzlon energy limited an Indian company that specializes in the development, manufacturing, marketing and operation of wind turbines, was incorporated in 1995.
Conti. Faced with soaring power costs, and with infrequent availability of power hitting his business hard - Mr. Tanti looked to wind energy as an alternative. His first brush with wind energy was as a customer, having secured two small-capacity wind turbine generators to power his textile business. Many regarded this venture as foolhardy, with the capital expenditure for the wind turbines exceeding his textile business itself! But he had his sights on more than the immediate, having already seen the potential of wind power and the global opportunities in the field. Moving quickly, he set forth to acquire the basic technology and expertise to set up Suzlon Energy Limited - India’s first home-grown wind technology company.
Conti Suzlonbegan with a wind farm project in the Gujarat state of India in 1995 with a capacity of just 3 MW and has, at the end of 2007, supplied over 6,000 MW world over. Suzlon has grown more than 100% annually and registered a 108% growth, in the financial year ended 2007 - over twice the industry average - in a supply restricted environment.Today Suzlon is being ranked the 5th leading wind power equipment manufacturer with a global market share of 10.5%. The company seized market leadership in India over 8 years ago, and has consistently maintained over 50% market share, installing over 3,000 MW of wind turbine capacity in the country.
SUZLON-VISION Suzlon’s vision is to be a technologically leader, to be among the top 3 wind energy companies in the world by leveraging technological leadership & commercial acumen to exceed customer expectations and be the most respectable brand which grows fast & is most profitable company employing the best team in the sector. The company adopted innovation at the very core of its thinking and ethos. This approach has resulted in several firsts’ starting with a revolutionary ‘End-to-End solution package’, creating demand through providing customers with comprehensive solution starting from creating demand though project and infrastructure development, and converting windy sites into kilowatt-hours and profitable businesses ventures for Suzlon’s customers. Suzlon combined this with another visionary step - full backward integration of the supply chain. Suzlon by this approach has developed comprehensive manufacturing capabilities for all critical components in our wind turbines - bringing into play economies of scale, control, and assurance
SUZLON-Mission Suzlon energy is Asia’s strongest growing fully integrated wind power company and ranks amongst the top ten in the world. Suzlon integrates consultancy design manufacturing, operation and maintenance, service to provide customers with total wind power solution.
SUZLON-GLOBALIZING STRTEGY Suzlon is focusing on globalizing through a number of methods. [1st .] It benefits from India’s depreciating currency as its product are seen as cheaper by the rest of the world. [ 2nd] Suzlonoffers varying packages in different places depending on the price level ;in china where price are low, they install cheaper turbine generators.
conti This price discrimination allows Suzlon to cut their costs while maximizing margins. Finally, Suzlon is increasing its global reach with its R&D branch in Europe, production in India and China, and a sales focus in the top global wind market. China is actively seeking other energy alternatives to its coal plants. Thus, Suzlon is preparing itself to climb toward the top of the market and take advantage of possible global shifts toward clean energy source
MY IDEA FOR COMPANIESGROWTH Strategy - Suzlon’s R&D department has to think about to there is a need to make a lower the cost per-kilowatt-hour, in order to create ever more competitive technology and products. They have to Make technology development as a central objective, Suzlon has leveraged the Europe’s leadership, talent and experience in wind energy technology, setting up R&D centers in the Netherlands and Germany. Combined with a strong engineering backbone in India, the approach brings together the expertise of different centers of excellence to build ‘best of all worlds’ products.
Conti. Looking for growth not just in India, but across the world, Suzlon has to analyzed past traditional markets for wind energy, and entered new and emerging high-growth markets. This step results in success in the rapid global expansion of Suzlon’s business with orders from Australia, Brazil, China, Italy, Portugal, Turkey and the united states.ss
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