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World of Internet
World Population:
•7.3 Billion+
Internet Users:
•3.1Billion+
WWW Segments:
•Internet Penetration - 42%
•Number of Websites - 938 Mn+
Internet Distribution
"%" of Internet Population
"%" of Worldwide Internet Users
0
20
40
60
80
100
North
America
Latin
Americe
Europe Asia Middle
East
Africa Australia
Internet Distribution Continent wise
"%" of Internet Population "%" of Worldwide Internet Users
India Internet
India’s
Population:
•1.2 Bn+
Internet Users:
•300 Mn+
WWW
Segments:
•Internet
Penetration - 23%
•Growth in Internet
Users – 14% (Y-o-Y)
Internet V/S TV Penetration
Projections:
TV Viewers:
•The CAGR for
TV viewership
is estimated
to be around
3% from 2014
to 2019
Internet
Users:
•The number
of Internet
users would
grow by 18%
during the
same period
Internet Hike Compare to TV Viewers
0
200
400
600
800
1000
1200
2014 2015 2016 2017 2018 2019
Chart Title
Internet Users TV Users Internet Hike
Mobile Internet Statistics
Mobile Internet users are
expected to grow by
CAGR 21% from 2014 to
2019
Average Monthly
Spend on Mobile
Internet Rs. 235,
grew by 36% from
2013, 54% of the
average monthly
expenditure of
Mobile Connection
Decrease in Smart
Phones Prices are
Increasing Smart
Phones and Internet
Users on Phone
Indian Mobile Internet Scenario
213 Millions
Estimated
Mobile
Internet
Users in June
2015
55%
Percentage
Growth Year
over Year
Mobile
Internet
Urban User
159+ Million
Rural Mobile
Internet
Users 54+
Million
Smartphone
penetration
in India: 10%
Average
global
Smartphone
penetration:
25%
Smartphone Usage Trends
Indians on average
spends 3 hours 18
minutes a day on
their smartphones
(20% increase in 2
years)
1/3 of the times is
on Mobile Apps
56% of the time an
Indian Smartphone
user has access to
a mobile
broadband
network
65% Smartphones
users prefer
streaming over
downloading
App Downloads: Top 10 Nations
USA 18% Chine 10%
Indonesia
8%
India 7%
South
Korea 6%
Malaysia
5%
Philippines
3%
France 3% Russia 3% Turkey 3%
Shares of Apps by Category
Games 64%
Communication
15%
Arts and
Entertainment
6%
Ecommerce 5%
Technology and
Computing 4%
Top Indian Apps by Category
E-Commerce
•Flipkart
•Paytm
•Snapdeal
•Quikr
•Olx News
•Newshunt
•The Times of
India
•Hindi News
Navbharat
Times
•Gov. Jobs
search Sarkari
Naukri
•ABP Live News
Travel
•MakeMyTrip
•Cleartrip
•IRCTC Conn.
•Goibibo
•Indian Train
Status
Social Media Statistics
Global: 1.44+ Billion India: 128+ Million
Global: 289+ Million India: 22.2+ Million
Global: 300+ Million India: 19.3+ Million
Global: 347+ Million India: 32.5+ Million
Global: 250+ Million India: 20+ Million
Video Consumption Details: India
Video Audience 59
Million
Videos 3.7 Billion
Time spent by viewer 414
Minutes
Total Ad Spending: 2014
• Worldwide: $559 Billion
• India: $6.31 Billion
• India’s Rank: 18
Total Media Ad
Spends
• Worldwide: $146 Billion
• India: $770 Million
• India’s Rank: 19
Digital Ad
Spends
• Worldwide: $40.2 Billion
• India: $32.7 Million
• India’s Rank: 20
Mobile Internet
Ad Spends
Updating Changes and Coming
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Vo aaya - Information Server

  • 2. World of Internet World Population: •7.3 Billion+ Internet Users: •3.1Billion+ WWW Segments: •Internet Penetration - 42% •Number of Websites - 938 Mn+
  • 3. Internet Distribution "%" of Internet Population "%" of Worldwide Internet Users 0 20 40 60 80 100 North America Latin Americe Europe Asia Middle East Africa Australia Internet Distribution Continent wise "%" of Internet Population "%" of Worldwide Internet Users
  • 4. India Internet India’s Population: •1.2 Bn+ Internet Users: •300 Mn+ WWW Segments: •Internet Penetration - 23% •Growth in Internet Users – 14% (Y-o-Y)
  • 5. Internet V/S TV Penetration Projections: TV Viewers: •The CAGR for TV viewership is estimated to be around 3% from 2014 to 2019 Internet Users: •The number of Internet users would grow by 18% during the same period
  • 6. Internet Hike Compare to TV Viewers 0 200 400 600 800 1000 1200 2014 2015 2016 2017 2018 2019 Chart Title Internet Users TV Users Internet Hike
  • 7. Mobile Internet Statistics Mobile Internet users are expected to grow by CAGR 21% from 2014 to 2019 Average Monthly Spend on Mobile Internet Rs. 235, grew by 36% from 2013, 54% of the average monthly expenditure of Mobile Connection Decrease in Smart Phones Prices are Increasing Smart Phones and Internet Users on Phone
  • 8. Indian Mobile Internet Scenario 213 Millions Estimated Mobile Internet Users in June 2015 55% Percentage Growth Year over Year Mobile Internet Urban User 159+ Million Rural Mobile Internet Users 54+ Million Smartphone penetration in India: 10% Average global Smartphone penetration: 25%
  • 9. Smartphone Usage Trends Indians on average spends 3 hours 18 minutes a day on their smartphones (20% increase in 2 years) 1/3 of the times is on Mobile Apps 56% of the time an Indian Smartphone user has access to a mobile broadband network 65% Smartphones users prefer streaming over downloading
  • 10. App Downloads: Top 10 Nations USA 18% Chine 10% Indonesia 8% India 7% South Korea 6% Malaysia 5% Philippines 3% France 3% Russia 3% Turkey 3%
  • 11. Shares of Apps by Category Games 64% Communication 15% Arts and Entertainment 6% Ecommerce 5% Technology and Computing 4%
  • 12. Top Indian Apps by Category E-Commerce •Flipkart •Paytm •Snapdeal •Quikr •Olx News •Newshunt •The Times of India •Hindi News Navbharat Times •Gov. Jobs search Sarkari Naukri •ABP Live News Travel •MakeMyTrip •Cleartrip •IRCTC Conn. •Goibibo •Indian Train Status
  • 13. Social Media Statistics Global: 1.44+ Billion India: 128+ Million Global: 289+ Million India: 22.2+ Million Global: 300+ Million India: 19.3+ Million Global: 347+ Million India: 32.5+ Million Global: 250+ Million India: 20+ Million
  • 14. Video Consumption Details: India Video Audience 59 Million Videos 3.7 Billion Time spent by viewer 414 Minutes
  • 15. Total Ad Spending: 2014 • Worldwide: $559 Billion • India: $6.31 Billion • India’s Rank: 18 Total Media Ad Spends • Worldwide: $146 Billion • India: $770 Million • India’s Rank: 19 Digital Ad Spends • Worldwide: $40.2 Billion • India: $32.7 Million • India’s Rank: 20 Mobile Internet Ad Spends
  • 16. Updating Changes and Coming back….#AaraVo, Thoda intezar tho banta hai