A brief introduction on digital marketing for the new entrant. This consists of what is digital marketing and why should we go for digital marketing and what brands do on digital. Few great blogs and study materials to be updated on Digital Marketing.

1. Vivek G Maudgalya
Social Media Specialist

3. Why Digital ??????

5. Key Objectives
Branding
Visibility
Share of Voice
Lead generation
Customer Retention
Customer Acquisition
ROI

8. Digital Marketing Landscape
Mobile
Analytics
Social Media
SEO
Source : Gartner
Website
Email
Marketing

10. All about
SOCIALISING

11. Less time
and patience

12. The Digital
World

13. The
SOCIAL
Effect

15. Social
Channels

16. Social media
communication
strategy

17. Search Engine Optimization

21. TYPES OF
CONTENT

24. CASE STUDY - Dove

25. DIGITAL BUYING BEHAVIOR

31. Why Analytics ??

32. How do we
obtain analytics?

33. Classification of
Analytics

34. What do we search
for?

36. Social Media Examiner
Social Media Today
Mashable
Hubspot Blog
Smart Insights
JonLoomer Blog
Jeff Bullas Blog