1. Social Media Marketing An Introduction

2. AgendaBackground: Rosilyn and Melody, WedDoneSocial Media OverviewThe Process: Target, Engage, Monitor, MeasureQuestions

3. TargetListen: What conversations are happening? Who are the influencers in your industry?

4. EngageCapture your audience by leveraging relevant Tweets and messaging from industry influencers.Provide your followers with relevant, creative and unique content.

5. MonitorTrack keywords and # crucial to your business. Follow influencers in your industry.Use HootSuiteto monitor the conversations.

6. HootSuiteSnapshot

7. MeasureLeverage existing tools to measure your activity.Facebook InsightsYouTube InsightsHootsuite StatsGoogle Analytics

8. ResourcesMashableHubSpotSocial Media ExaminerSeth Godin