Google Analytics 101

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Google Analytics 101 is an introduction to the basics of Google Analytics. It covers basic setup recommendations and best practices.

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Google Analytics 101

  1. 1. IF YOU DON’T MEASURE YOUR TRAFFIC, YOU ARE THROWING YOUR MONEY IN THE TOILET Google Analytics 101
  2. 2. What is Google Analytics <ul><li>Free Service provided by Google </li></ul><ul><li>Track Your Website Traffic </li></ul><ul><li>Access it from anywhere </li></ul><ul><li>Set and track goals </li></ul><ul><li>Track Ecommerce Conversions </li></ul><ul><li>Schedule Automated Reports </li></ul>
  3. 3. How do I set it up? <ul><li>Go to http://www.google.com/analytics </li></ul><ul><li>Sign in with your google account (or signup for a google account if you don’t already have one.) </li></ul><ul><li>Add a profile for your website </li></ul><ul><li>Setup Goals </li></ul><ul><li>Setup Scheduled Email Reports </li></ul><ul><li>Copy and Paste the Google Analytics Javascript code into your website. </li></ul>
  4. 4. What Reports are Important <ul><li>Visitors </li></ul><ul><li>Traffic Sources </li></ul><ul><li>Content </li></ul><ul><li>Goals </li></ul><ul><li>Compare Time Periods </li></ul><ul><li>Ecommerce (if applicable) </li></ul>
  5. 5. Visitors <ul><li>Number of Visitors </li></ul><ul><li>Number of Pageviews </li></ul><ul><li>Pageviews per Visitor </li></ul><ul><li>Bounce Rate </li></ul><ul><li>New vs. Returning </li></ul><ul><li>Visitor Loyalty </li></ul><ul><ul><li>Number of Return Visits </li></ul></ul><ul><ul><li>Frequency/Recency of Visits </li></ul></ul>
  6. 6. Traffic Sources <ul><li>Direct Traffic </li></ul><ul><li>Refering Sites </li></ul><ul><li>Search Engines </li></ul><ul><ul><li>Paid vs Organic </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Adwords Integration </li></ul></ul>
  7. 7. Content <ul><li>Which Pages are Getting Search Traffic </li></ul><ul><li>How much of that Traffic Is Bouncing </li></ul><ul><li>Time on Page </li></ul><ul><li>Exits from that Page </li></ul>
  8. 8. Goals? <ul><li>Contact Forms </li></ul><ul><li>Steps to making a purchase (funnel) </li></ul><ul><li>Newsletter Signups </li></ul><ul><li>Other Areas you want to send people to </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Gallery </li></ul></ul><ul><ul><li>Specific Information </li></ul></ul>
  9. 9. Ecommerce <ul><li>Number of Sales </li></ul><ul><li>Conversion Rate </li></ul><ul><li>Average Sale Value </li></ul><ul><li>Product Performance </li></ul><ul><li>Visits until Purchase </li></ul><ul><li>Days until Purchase </li></ul>
  10. 10. Email Reports <ul><li>Dashboard – Weekly </li></ul><ul><li>Ecommerce Analysis – Weekly or Monthly </li></ul><ul><li>Traffic Sources - Monthly </li></ul><ul><li>Content Analysis – Monthly </li></ul>

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