Google Analytics 101

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Google Analytics 101 is an introduction to the basics of Google Analytics. It covers basic setup recommendations and best practices.

Google Analytics 101 is an introduction to the basics of Google Analytics. It covers basic setup recommendations and best practices.

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  • 1. IF YOU DON’T MEASURE YOUR TRAFFIC, YOU ARE THROWING YOUR MONEY IN THE TOILET Google Analytics 101
  • 2. What is Google Analytics
    • Free Service provided by Google
    • Track Your Website Traffic
    • Access it from anywhere
    • Set and track goals
    • Track Ecommerce Conversions
    • Schedule Automated Reports
  • 3. How do I set it up?
    • Go to http://www.google.com/analytics
    • Sign in with your google account (or signup for a google account if you don’t already have one.)
    • Add a profile for your website
    • Setup Goals
    • Setup Scheduled Email Reports
    • Copy and Paste the Google Analytics Javascript code into your website.
  • 4. What Reports are Important
    • Visitors
    • Traffic Sources
    • Content
    • Goals
    • Compare Time Periods
    • Ecommerce (if applicable)
  • 5. Visitors
    • Number of Visitors
    • Number of Pageviews
    • Pageviews per Visitor
    • Bounce Rate
    • New vs. Returning
    • Visitor Loyalty
      • Number of Return Visits
      • Frequency/Recency of Visits
  • 6. Traffic Sources
    • Direct Traffic
    • Refering Sites
    • Search Engines
      • Paid vs Organic
      • Keywords
      • Adwords Integration
  • 7. Content
    • Which Pages are Getting Search Traffic
    • How much of that Traffic Is Bouncing
    • Time on Page
    • Exits from that Page
  • 8. Goals?
    • Contact Forms
    • Steps to making a purchase (funnel)
    • Newsletter Signups
    • Other Areas you want to send people to
      • Blog
      • Gallery
      • Specific Information
  • 9. Ecommerce
    • Number of Sales
    • Conversion Rate
    • Average Sale Value
    • Product Performance
    • Visits until Purchase
    • Days until Purchase
  • 10. Email Reports
    • Dashboard – Weekly
    • Ecommerce Analysis – Weekly or Monthly
    • Traffic Sources - Monthly
    • Content Analysis – Monthly