2. It is one of the largest industries in both
the global and national contexts.
It involves cooperative relationships with
multiple organizations.
INDIA being a economical destination
for leisure tourism ,unlimited tourism and
untapped business prospects, we can
expect green pastures of growth in the
year ahead
3. The world travel and tourism council(WTTC)
has predicted that India has potential to
become the number one tourist destination
in the world, with demand growing 10.1%
per annum.
The hospitality industry is poised to grow at
a faster rate and reach Rs.1500 billion.
The contribution of the entire travel and
tourism sector including hospitality industry
in India to Gross Domestic Product is
estimated to rise from 8.6% (USD 117.9
billion) in 2014 to 9.0% (USD 330.1 billion) by
2020.
4.
Many higher end hotels in India are realized
that their key USP in international competition is
not their high-tech facilities, but rather their
outstanding staff-to-guest ratios and the
longstanding tradition of Indian hospitality as
immortalized by "Atithi Devo Bhava".
Hospitality is about serving the guests and to
provide them with a "feel-good-effect".
Personalized comprehensive service, such as
suites having their own personal butler, gives
guests that extra feel of being valued by their
hosts.
5.
Foreign arrivals into India: 5 million appx. Vs. 35 million in China
• The two nations were on par 2 decades ago at 750,000 arrivals
Today, Beijing alone has as many hotel rooms as the whole of India
India’s luxury rooms availability is lower than even smaller East Asian
countries
80000
70000
60000
50000
40000
30000
20000
10000
0
HongKong
Bangkok
Singapore
Malaysia
Source: Compendium of Tourism statistics, WTO
India
5
6. FIVESTAR
DELUX
• Premium
& luxury
segment
• Mid Market
Segment
• Mid Market
Segment
FIVE STAR
•Premium
& luxury
segment
FOUR
STAR
THREE
STAR
• Budget
Segment
• Budget
Segment
• Palaces
& Forts
TWO STAR
ONE STAR
HERITAGE
HOTELS
7. The business traveler.
International and national sports& game
players
The leisure traveler.
Airline cabin crew.
10. The main reasons for the demand are:
India's strong GDP growth.
Opening of sectors of economy to private
sector/foreign investment.
Strengthening of ties with the developed
world.
Reforms in aviation sector.
Development of sports and games
scenario.
11. According to HVS International
Around 10,856 hotel rooms – DELHI
Around 9,318 rooms – MUMBAI
Around 7,794 rooms - BANGALORE
Around 7,408 rooms – HYDERABAD
India has a supply and demand mismatch
12. The Indian Hotels Company
With its subsidiaries collectively known as
TAJ HOTELS ,RESORTS &PALACE.
Incorporated by the founder of TATA
Group.
First property TAJMAHAL PALACE HOTEL
,BOMBAY,1903.
83 proprties at 40 locations across INDIA
with an addition 17 international hotels.
13. Established in 1966 as an autonomous
public sector corporation.
Entrusted with the task of
helping, developing tourism infrastructure
and promoting INDIA as a Tourist
destination.
It has Elite Hotels , Comfort Hotels ,Classic
Hotels.
33 Hotels in 22 Tourist destinations all over
INDIA .
14. It was lunched on October 18th,1975.
First Hotel –CHOLA SHERATON IN
CHENNAI.
Currently there are 10 ITC-WELCOME
GROUP SHERATON HOTELS and more in
pipe line.
15.
ITC-Welcomgroup : a leading hotel chain in India
• Established presence in key business locations
•
Over 6000 rooms under 4 distinct brands
Category
Brand
Positioning
Luxury
Upper upscale
Upscale - mid-scale
Heritage
ITC Hotel: Luxury Collection
WelcomHotel: Sheraton
Fortune Hotels
WelcomHeritage
"Mansions of Luxury"
"Passion for Quality"
"Promise of True Value"
"Unique Experiences"
Bangalore 292 room luxury hotel launched in October ‘09
Capacity expansion underway at Chennai & Kolkata; plans for other locations also
being progressed.
Fastest growing hotel chain with highest operating efficiency (PBDIT/Net Income
@ 40%) amongst the 3 leading chains
Leverages unique service proposition and international alliance with Starwood
Hotels & Resorts - ‘Luxury Collection’ / ‘Sheraton’
15
16.
Manages 34 full service mid-market properties (2000 +
rooms ) under the Fortune Hotels brand
› 21 more hotels in pipeline; room inventory- 4800 appx.
› 100% subsidiary company : Fortune Park Hotels Ltd.
Also operates 60 properties under the ‘WelcomHeritage’
brand in 19 states - Maharaja Heritage Resorts Ltd. 50% JV with
Marudhar Hotels (P) Ltd.
16
17. PRODUCT:
High class accommodation, food and
beverage and it is a luxury product
PRICES:
Prices are very high and varies as per the
season
PROMOTION:
Very effective promotion to the targeted
customers through national and
international magazines.
18. PLACE:
located in all metros and follows its own
regional tradition and treats their guests
accordingly
PROCESS:
Regular maintenance of the
room, keeping the surroundings clean
and hygienic
19. PHYSICAL EVIDENCE:
Deep sleep is more than just the right bed.
It is about an environment that soothes
all the five senses. Experience our rooms
and know how it feels to sleep like a
baby again.
PEOPLE:
Highly professional workers ,internationally
qualified chefs.
20. HOSPITALITY & TOURISM INDUSTRY
development goes hand by hand.
Tourism policy.
Governments open skies policy.
Foreign Trade policy.
FDI in HOTEL & TOURISM INDUSTRY.
Other government initiatives.
21.
Liberalization in aviation sector.
Pricing policy for aviation fuel which
influences international air fare.
Rationalization in tax rates in the hospitality
sector.
Tourist friendly visa regime.
Immigration services.
Procedural charges in making available
land for construction of hotels.
Allowing setting up a guest house.
22. Permission for domestic airlines to
commence international flights.
Star-up of various low cost carriers.
FDI
100% FDI is permissible in this sector
23. Incredible India
Atithie devo bhava
Various Infrastructure building initiatives.
Rs.5400 million National Highway Project.
5856km Golden Quadrilateral.
7300km North-South and East-West
corriders.
Sagarmala project.
25.
Foreign tourist arrivals (FTA) during the Month of
August 2013 stood at 4.74 lakh as compared to FTAs
of 4.46 lakh during August 2012, registering a growth
of 6.4 per cent.
Foreign exchange earnings (FEE) during the month of
August 2013 were US$1.294 billion as compared to
FEEs of US$1.306 billion during August 2012 and US$
1.264 billion in August 2011.
The number of tourists availing the tourist Visa on
Arrival (VOA) Scheme during January to August, 2013
have recorded a growth of 29.4 percent. During the
period, a total number of 12,176 VOAs have been
issued as compared to 9,412 VOAs during the
corresponding period of 2012.
26.
India is expected to receive nearly half a million
medical tourists by 2015, implying an annual
growth of 30 per cent. The country has received
43.06 lakh foreign tourists during the period
January-August 2013. India is perceived as one of
the fastest growing medical tourism destination.
The number of medical tourists coming to India has
registered a growth of 40 per cent in the past six
months. The inflow of medical tourists is expected
to cross 45 lakh by 2015 from the current level of 25
lakh.
ITC Hotels has tied up with Bahrain-based Indiaborn billionaire Mr Ravi Pillai to manage five of its
hotels under the Welcom Hotel and Fortune brands
in India and Dubai.
27.
Automobile - The Indian automobile industry produced a
total 1.69 million vehicles including passenger
vehicles, commercial vehicles, three wheelers and two
wheelers in August 2013 as against 1.56 million in August
2012, registering a growth of 8.18 percent over the same
month last year.
The overall automobile exports grew by 2.03 per cent during
April-August 2013. Furthermore, the production of passenger
vehicles in India was recorded at 3.23 million in 2012-13 and is
expected to grow at a compound annual growth rate (CAGR)
of 13 per cent during 2012-2021, as per data published by
Automotive Component Manufacturers' Association of India
(ACMA).
28.
Agriculture - India has emerged as a major
player in the global agriculture market. In the last
five years, the country’s agriculture exports have
tripled from around Rs 80,000 crore (US$ 12.75
billion) to Rs 2.32 trillion (US$ 33.99 billion), said Mr
Sharad Pawar, Union Minister for
Agriculture, Government of India.
Total exports of Indian agri and processed food
products from April to August 2013 stood at US$
9,711.09 million as compared to US$ 8,806.41 million
during the same period last year, according to the
data released by the Agricultural and Processed
Food Products Export Development Authority
(APEDA).
29.
IT industry -India's IT-business process outsourcing
(BPO) industry revenue is expected to cross US$ 225
billion mark by 2020, according to a Confederation
of Indian Industry (CII) report, titled 'The SMAC
Code-Embracing New Technologies for Future
Business.
India is expected to become world's second-largest
online community after China with 243 million by June
2014, according to a report by Internet and Mobile
Association of India (IAMAI) and IMRB International.
India’s total IT industry’s (including hardware) share in
the global market stands at 7 per cent; in the IT
segment the share is 4 per cent while in the ITeS
space the share is 2 per cent. India's IT and BPO
sector exports are expected to grow by 12-14 per
cent in FY14 to touch US$ 84 billion - US$ 87
billion, according to Nasscom.
30. Physical evidence - in terms of touch
and feel..services are intagible
Retention plays an important role in hotel
sales
Not only product knowledge, thorough
knowledge of the process and operation
is required
Neither perishable nor replaceable
