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Motorola
                        Communication
                            2.0

dinsdag 27 april 2010
Informatie 2.0
Volg de consumenten
Motorola Rotterdam



                        Vincent Everts
dinsdag 27 april 2010
Who is
 Vincent Everts?




dinsdag 27 april 2010
InterimIC innovation acceleration
                               Innovation study trips:
                               2008: China
                               2009: Russia

                               Innovation in
                               health care:
                               2006: India
                               2007: USA
                               2008: Japan

                               Healthcare
                               innovation event
                               Innovation in
                               Government
dinsdag 27 april 2010
Social Media
                           2.0



dinsdag 27 april 2010
• Mijn Tools




dinsdag 27 april 2010
Videoblogger



                        Talk to Me!




dinsdag 27 april 2010
• kassa




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Make your
                        own company
                         TV Channel

dinsdag 27 april 2010
find, collect, publish

                             www.yubby.com
dinsdag 27 april 2010
What are we going to talk about?

                     Web 1.0 Viral Marketing (PP)
              time consumption                                             travel


                  RSS Explained Web 2.0 Kindle
          explained Marketing 2.0 Google Adwords Tudou
                            Google Docs   Online video elections 2.0
                              Twitter Amazon Yubby Co-Creation
                        Multitasking
              Google Streetview Online collaboration Social tools

                           Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock       Enterprise 2.0             VMS Zoomz HD   ebay
                            news resume VMS Google trends

dinsdag 27 april 2010
Web
                        1.0




dinsdag 27 april 2010
7


dinsdag 27 april 2010
dinsdag 27 april 2010
How do we spend our time?

                TV:     39% 178 min.
                                                   4%
                                              6%
             Radio:     33% 151 min.                    39%
                                        19%
          Internet:     19%   86 min.

     Newspaper:         6%    20 min           33%
       Magazines:       4%    18 min
                                        TV              Radio
                                        Internet        Newspapers
                                        Magazines
dinsdag 27 april 2010
Time & advertisement
                                TV 3 hours/day/user
                                Advertisement €200M public + €600 commercial
                                advertisment/hour TV watching € 0,06

                                Time online: 1,5 h pp/day
                                Online adds €500M/yr
                                Adds € 0,07 pp/h

                                NewsPapers 20 min/day
                                €750M adv revenue
                                Adds € 2,00 pp/h

                                Magazines18 m/day
                                Advertisement €700
                                Reclame inkomsten: € 2,50 pp/ph

dinsdag 27 april 2010
dinsdag 27 april 2010
• $20 miljard sales
                        • 1 Billion searches/day
                        • Money from Adwords
                        • Almost nothing from
                          Youtube, Google earth/
                          map, gmail, apps etc




dinsdag 27 april 2010
Google adwords
          •Easy to set-up
          •Easy to budget
          •Price per keyword
    Also on
    YouTube

dinsdag 27 april 2010
dinsdag 27 april 2010
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Google kom hier!




                        26


dinsdag 27 april 2010
IMPACT ON BUSINESS
                                             12



dinsdag 27 april 2010
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DELL Case




dinsdag 27 april 2010
Dell notebooks




dinsdag 27 april 2010
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17


dinsdag 27 april 2010
dinsdag 27 april 2010
tekst




dinsdag 27 april 2010
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dinsdag 27 april 2010
E-commerce worldwide
                        2008: 400 billion euro

              2009: 1200 miljard euro
                                             +25%

                                                 bron: thuiswinkel.org

dinsdag 27 april 2010
Online bestedingen
                          2008: 5,5 miljard euro

                        2009: 7 miljard euro
                                               +30%

                                                   bron: thuiswinkel.org

dinsdag 27 april 2010
Social tools   Productinformatie
dinsdag 27 april 2010
Product info    what else do people buy

                            what do they recommend?

                            Description of customers

 Social tools              90% social tools
                            What do they buy in the end?
                            what else?
                            Tags of clients
                            review of the reviews
                            reviews of the customers
dinsdag 27 april 2010
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                        Operations delivers.
                 Any gap between the two drives a conversation
                             on the social Web.


                                                 LondonCalling.mobi
                                                Dave	
  Evans	
  	
  bit.ly/nublack
dinsdag 27 april 2010
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


     E-ink technologie reads
             the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



dinsdag 27 april 2010
44


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45


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46


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47


dinsdag 27 april 2010
News




dinsdag 27 april 2010
dinsdag 27 april 2010
beta




dinsdag 27 april 2010
dinsdag 27 april 2010
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


dinsdag 27 april 2010
Who talks



dinsdag 27 april 2010
Blogs demografie




                                          Bron: Technorati 2008
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Free




dinsdag 27 april 2010
Professional




dinsdag 27 april 2010
7 guidelines
               1.       Know what you are doing
               2.       Avoid marketing talk
               3.       Keep it fresh
               4.       Reinforce company’s core values
               5.       Encourage employees to use it
               6.       Create blogging policies
               7.       Have fine print
dinsdag 27 april 2010
RSS
dinsdag 27 april 2010
RSS Readers




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Communication 2.0




dinsdag 27 april 2010
Why call
dinsdag 27 april 2010
                        via computer?
It’s
                        personal!


dinsdag 27 april 2010
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80


dinsdag 27 april 2010
“What are you doing in 140 characters”




dinsdag 27 april 2010
Customer service




dinsdag 27 april 2010
It’s now mainstream!




dinsdag 27 april 2010
tweet
      deck




dinsdag 27 april 2010
Foursquare – location meets social




                        €


                              LondonCalling.mobi
dinsdag 27 april 2010
Could Foursquare be the next twitter?




                        €


                              LondonCalling.mobi
dinsdag 27 april 2010
Foursquare ticks all the boxes
  User generated location updates
  Permission based
  Loyalty component
  Share with and find your friends
  Statistics for advertisers and brands
  Competitive / game element
  Simple to access from your mobile

                                           LondonCalling.mobi
dinsdag 27 april 2010
Social media + loyalty




                        €


                            LondonCalling.mobi
dinsdag 27 april 2010
Making money from mobile & social?




                             LondonCalling.mobi
dinsdag 27 april 2010
Turn mashups into money




                                    LondonCalling.mobi
dinsdag 27 april 2010
LondonCalling.mobi
dinsdag 27 april 2010
dinsdag 27 april 2010
Wordprocessing 1951




dinsdag 27 april 2010
Wordprocessing 1985




dinsdag 27 april 2010
Wordprocessing 2008




dinsdag 27 april 2010
Revisions
                  Onlinecompare
                         collaboration
dinsdag 27 april 2010
Web 2.0 software
Social bookmarking         del.icio.us

Web 2.0 startpagina        Netvibes & iGoogle

Online to do lists         Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management           Flickr & Picasa

Web wordprocessing Google Docs

Online calendar            Google Calendar

Project management Basecamp

Mindmapping                Mindmeister
dinsdag 27 april 2010
Get feedback




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
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dinsdag 27 april 2010
dinsdag 27 april 2010
Web 2.0 Trend:
                         Co-Creation


dinsdag 27 april 2010
dinsdag 27 april 2010
49


dinsdag 27 april 2010
Social Networking



dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Internet goes mobile


                                               88


dinsdag 27 april 2010
107


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108


dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Mobile internet is
                         where internet
                         was 5 years ago


dinsdag 27 april 2010
New services:
                        location, location, location




                                                       94


dinsdag 27 april 2010
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dinsdag 27 april 2010
dinsdag 27 april 2010
Android
                        for the rest of us




dinsdag 27 april 2010
Video Everywhere



dinsdag 27 april 2010
35
15-02-07           ROOS - Regionale TV in 2010    35
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Growth of YouTube
                                            300                                                             now:
                                                                                                            13 hour of video
millions of unique visitors




                                                                                                            added every
                                                                                                            minute
                                            225                                   march 2007
                                                                                  Viacom sues YouTube
                                                                                  for $1 miljard
                                                                     october 2006
                                                                     Google buys
                                            150     july 2006        YouTube for
                                                    Daily more then $1,65 billion
                              april 2005            100 million
                               first video
                                                    watched videos
                                             75     and 65.000 added




                                              0
                                             jan 2005      june 2005          jan 2006          june 2006     jan 2007         jun



    dinsdag 27 april 2010
Internetvideo
                          is not just
                          YouTube!
dinsdag 27 april 2010
Tudou.com bigger YouTube




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
TV vs Web viewing
                        Obama inauguration


35.5M TV viewers
69.8M Web viewers


dinsdag 27 april 2010
With these HD devices
                    anyone can do it!




dinsdag 27 april 2010
Easy & everywhere




        •         Create videos with ease
        •         Let customers create
                  videos about you
dinsdag 27 april 2010
Lifestreaming

                           • Quick & easy -
                             live with 1 click
                           • If you have a webcam
                             you can stream



dinsdag 27 april 2010
Produce your own TV




dinsdag 27 april 2010
Lifestreaming


• Live streaming on mobile
  phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized

dinsdag 27 april 2010
Find
                          35+ sources (more on the way)




                        Find, Collect, Publish
dinsdag 27 april 2010
+35 video sources




                             & more to follow!
dinsdag 27 april 2010
Collect
Drag & drop
Edit meta data
See previews



dinsdag 27 april 2010
                        Find, Collect, Publish
Player page




dinsdag 27 april 2010
Manage video




dinsdag 27 april 2010
Publish it with widgets




dinsdag 27 april 2010
Friends & profiles




dinsdag 27 april 2010
Elections 2.0




                          Obama Girl
dinsdag 27 april 2010
Elections 2.0




dinsdag 27 april 2010
dinsdag 27 april 2010
Twitter +Blogging
                        +Facebook +Video+IM



                 = Unified
               communication
dinsdag 27 april 2010
Social Media
                           2.0



dinsdag 27 april 2010
Vincent Everts
                               www.vincente.nl
                               www.yubby.com
                              www.interimic.nl
                             vincent@everts.net
                           www.twitter.com/vincente

dinsdag 27 april 2010

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