Motorola
                        Communication
                            2.0

dinsdag 27 april 2010
Informatie 2.0
Volg de consumenten
Motorola Rotterdam



                        Vincent Everts
dinsdag 27 april 2010
Who is
 Vincent Everts?




dinsdag 27 april 2010
InterimIC innovation acceleration
                               Innovation study trips:
                               20...
Social Media
                           2.0



dinsdag 27 april 2010
• Mijn Tools




dinsdag 27 april 2010
Videoblogger



                        Talk to Me!




dinsdag 27 april 2010
• kassa




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Make your
                        own company
                         TV Channel

dinsdag 27 april 2010
find, collect, publish

                             www.yubby.com
dinsdag 27 april 2010
What are we going to talk about?

                     Web 1.0 Viral Marketing (PP)
              time consumption        ...
Web
                        1.0




dinsdag 27 april 2010
7


dinsdag 27 april 2010
dinsdag 27 april 2010
How do we spend our time?

                TV:     39% 178 min.
                                                   4%
    ...
Time & advertisement
                                TV 3 hours/day/user
                                Advertisement €20...
dinsdag 27 april 2010
• $20 miljard sales
                        • 1 Billion searches/day
                        • Money from Adwords
        ...
Google adwords
          •Easy to set-up
          •Easy to budget
          •Price per keyword
    Also on
    YouTube

d...
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Google kom hier!




                        26


dinsdag 27 april 2010
IMPACT ON BUSINESS
                                             12



dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
DELL Case




dinsdag 27 april 2010
Dell notebooks




dinsdag 27 april 2010
dinsdag 27 april 2010
17


dinsdag 27 april 2010
dinsdag 27 april 2010
tekst




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
E-commerce worldwide
                        2008: 400 billion euro

              2009: 1200 miljard euro
               ...
Online bestedingen
                          2008: 5,5 miljard euro

                        2009: 7 miljard euro
        ...
Social tools   Productinformatie
dinsdag 27 april 2010
Product info    what else do people buy

                            what do they recommend?

                            ...
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
            ...
kindle
       Buy books wirelessly
                                   Download everything
                                ...
44


dinsdag 27 april 2010
45


dinsdag 27 april 2010
46


dinsdag 27 april 2010
47


dinsdag 27 april 2010
News




dinsdag 27 april 2010
dinsdag 27 april 2010
beta




dinsdag 27 april 2010
dinsdag 27 april 2010
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
    ...
Who talks



dinsdag 27 april 2010
Blogs demografie




                                          Bron: Technorati 2008
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Free




dinsdag 27 april 2010
Professional




dinsdag 27 april 2010
7 guidelines
               1.       Know what you are doing
               2.       Avoid marketing talk
               3...
RSS
dinsdag 27 april 2010
RSS Readers




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Communication 2.0




dinsdag 27 april 2010
Why call
dinsdag 27 april 2010
                        via computer?
It’s
                        personal!


dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
80


dinsdag 27 april 2010
“What are you doing in 140 characters”




dinsdag 27 april 2010
Customer service




dinsdag 27 april 2010
It’s now mainstream!




dinsdag 27 april 2010
tweet
      deck




dinsdag 27 april 2010
Foursquare – location meets social




                        €


                              LondonCalling.mobi
dinsda...
Could Foursquare be the next twitter?




                        €


                              LondonCalling.mobi
din...
Foursquare ticks all the boxes
  User generated location updates
  Permission based
  Loyalty component
  Share with a...
Social media + loyalty




                        €


                            LondonCalling.mobi
dinsdag 27 april 2010
Making money from mobile & social?




                             LondonCalling.mobi
dinsdag 27 april 2010
Turn mashups into money




                                    LondonCalling.mobi
dinsdag 27 april 2010
LondonCalling.mobi
dinsdag 27 april 2010
dinsdag 27 april 2010
Wordprocessing 1951




dinsdag 27 april 2010
Wordprocessing 1985




dinsdag 27 april 2010
Wordprocessing 2008




dinsdag 27 april 2010
Revisions
                  Onlinecompare
                         collaboration
dinsdag 27 april 2010
Web 2.0 software
Social bookmarking         del.icio.us

Web 2.0 startpagina        Netvibes & iGoogle

Online to do lists...
Get feedback




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Web 2.0 Trend:
                         Co-Creation


dinsdag 27 april 2010
dinsdag 27 april 2010
49


dinsdag 27 april 2010
Social Networking



dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Internet goes mobile


                                               88


dinsdag 27 april 2010
107


dinsdag 27 april 2010
108


dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Mobile internet is
                         where internet
                         was 5 years ago


dinsdag 27 april 2010
New services:
                        location, location, location




                                                   ...
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Android
                        for the rest of us




dinsdag 27 april 2010
Video Everywhere



dinsdag 27 april 2010
35
15-02-07           ROOS - Regionale TV in 2010    35
dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
Growth of YouTube
                                            300                                                         ...
Internetvideo
                          is not just
                          YouTube!
dinsdag 27 april 2010
Tudou.com bigger YouTube




dinsdag 27 april 2010
dinsdag 27 april 2010
dinsdag 27 april 2010
TV vs Web viewing
                        Obama inauguration


35.5M TV viewers
69.8M Web viewers


dinsdag 27 april 2010
With these HD devices
                    anyone can do it!




dinsdag 27 april 2010
Easy & everywhere




        •         Create videos with ease
        •         Let customers create
                  v...
Lifestreaming

                           • Quick & easy -
                             live with 1 click
                ...
Produce your own TV




dinsdag 27 april 2010
Lifestreaming


• Live streaming on mobile
  phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble po...
Find
                          35+ sources (more on the way)




                        Find, Collect, Publish
dinsdag 27...
+35 video sources




                             & more to follow!
dinsdag 27 april 2010
Collect
Drag & drop
Edit meta data
See previews



dinsdag 27 april 2010
                        Find, Collect, Publish
Player page




dinsdag 27 april 2010
Manage video




dinsdag 27 april 2010
Publish it with widgets




dinsdag 27 april 2010
Friends & profiles




dinsdag 27 april 2010
Elections 2.0




                          Obama Girl
dinsdag 27 april 2010
Elections 2.0




dinsdag 27 april 2010
dinsdag 27 april 2010
Twitter +Blogging
                        +Facebook +Video+IM



                 = Unified
               communication
di...
Social Media
                           2.0



dinsdag 27 april 2010
Vincent Everts
                               www.vincente.nl
                               www.yubby.com
               ...
Upcoming SlideShare
Loading in …5
×

Motorola partner evenent: Communication 2.0

789 views

Published on

The future of communication in B2B is now. Just look at consumers and imagine that this is used in the business in all aspects of life.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
789
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Motorola partner evenent: Communication 2.0

  1. 1. Motorola Communication 2.0 dinsdag 27 april 2010
  2. 2. Informatie 2.0 Volg de consumenten Motorola Rotterdam Vincent Everts dinsdag 27 april 2010
  3. 3. Who is Vincent Everts? dinsdag 27 april 2010
  4. 4. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA 2008: Japan Healthcare innovation event Innovation in Government dinsdag 27 april 2010
  5. 5. Social Media 2.0 dinsdag 27 april 2010
  6. 6. • Mijn Tools dinsdag 27 april 2010
  7. 7. Videoblogger Talk to Me! dinsdag 27 april 2010
  8. 8. • kassa dinsdag 27 april 2010
  9. 9. dinsdag 27 april 2010
  10. 10. dinsdag 27 april 2010
  11. 11. Make your own company TV Channel dinsdag 27 april 2010
  12. 12. find, collect, publish www.yubby.com dinsdag 27 april 2010
  13. 13. What are we going to talk about? Web 1.0 Viral Marketing (PP) time consumption travel RSS Explained Web 2.0 Kindle explained Marketing 2.0 Google Adwords Tudou Google Docs Online video elections 2.0 Twitter Amazon Yubby Co-Creation Multitasking Google Streetview Online collaboration Social tools Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay news resume VMS Google trends dinsdag 27 april 2010
  14. 14. Web 1.0 dinsdag 27 april 2010
  15. 15. 7 dinsdag 27 april 2010
  16. 16. dinsdag 27 april 2010
  17. 17. How do we spend our time? TV: 39% 178 min. 4% 6% Radio: 33% 151 min. 39% 19% Internet: 19% 86 min. Newspaper: 6% 20 min 33% Magazines: 4% 18 min TV Radio Internet Newspapers Magazines dinsdag 27 april 2010
  18. 18. Time & advertisement TV 3 hours/day/user Advertisement €200M public + €600 commercial advertisment/hour TV watching € 0,06 Time online: 1,5 h pp/day Online adds €500M/yr Adds € 0,07 pp/h NewsPapers 20 min/day €750M adv revenue Adds € 2,00 pp/h Magazines18 m/day Advertisement €700 Reclame inkomsten: € 2,50 pp/ph dinsdag 27 april 2010
  19. 19. dinsdag 27 april 2010
  20. 20. • $20 miljard sales • 1 Billion searches/day • Money from Adwords • Almost nothing from Youtube, Google earth/ map, gmail, apps etc dinsdag 27 april 2010
  21. 21. Google adwords •Easy to set-up •Easy to budget •Price per keyword Also on YouTube dinsdag 27 april 2010
  22. 22. dinsdag 27 april 2010
  23. 23. dinsdag 27 april 2010
  24. 24. dinsdag 27 april 2010
  25. 25. dinsdag 27 april 2010
  26. 26. Google kom hier! 26 dinsdag 27 april 2010
  27. 27. IMPACT ON BUSINESS 12 dinsdag 27 april 2010
  28. 28. dinsdag 27 april 2010
  29. 29. dinsdag 27 april 2010
  30. 30. DELL Case dinsdag 27 april 2010
  31. 31. Dell notebooks dinsdag 27 april 2010
  32. 32. dinsdag 27 april 2010
  33. 33. 17 dinsdag 27 april 2010
  34. 34. dinsdag 27 april 2010
  35. 35. tekst dinsdag 27 april 2010
  36. 36. dinsdag 27 april 2010
  37. 37. dinsdag 27 april 2010
  38. 38. E-commerce worldwide 2008: 400 billion euro 2009: 1200 miljard euro +25% bron: thuiswinkel.org dinsdag 27 april 2010
  39. 39. Online bestedingen 2008: 5,5 miljard euro 2009: 7 miljard euro +30% bron: thuiswinkel.org dinsdag 27 april 2010
  40. 40. Social tools Productinformatie dinsdag 27 april 2010
  41. 41. Product info what else do people buy what do they recommend? Description of customers Social tools 90% social tools What do they buy in the end? what else? Tags of clients review of the reviews reviews of the customers dinsdag 27 april 2010
  42. 42. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operations delivers. Any gap between the two drives a conversation on the social Web. LondonCalling.mobi Dave  Evans    bit.ly/nublack dinsdag 27 april 2010
  43. 43. kindle Buy books wirelessly Download everything wirelessly E-ink technologie reads the best 240.000 titels 30 hours battery & fantastic userinterface dinsdag 27 april 2010
  44. 44. 44 dinsdag 27 april 2010
  45. 45. 45 dinsdag 27 april 2010
  46. 46. 46 dinsdag 27 april 2010
  47. 47. 47 dinsdag 27 april 2010
  48. 48. News dinsdag 27 april 2010
  49. 49. dinsdag 27 april 2010
  50. 50. beta dinsdag 27 april 2010
  51. 51. dinsdag 27 april 2010
  52. 52. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Facebooks dinsdag 27 april 2010
  53. 53. Who talks dinsdag 27 april 2010
  54. 54. Blogs demografie Bron: Technorati 2008 dinsdag 27 april 2010
  55. 55. dinsdag 27 april 2010
  56. 56. dinsdag 27 april 2010
  57. 57. Free dinsdag 27 april 2010
  58. 58. Professional dinsdag 27 april 2010
  59. 59. 7 guidelines 1. Know what you are doing 2. Avoid marketing talk 3. Keep it fresh 4. Reinforce company’s core values 5. Encourage employees to use it 6. Create blogging policies 7. Have fine print dinsdag 27 april 2010
  60. 60. RSS dinsdag 27 april 2010
  61. 61. RSS Readers dinsdag 27 april 2010
  62. 62. dinsdag 27 april 2010
  63. 63. dinsdag 27 april 2010
  64. 64. Communication 2.0 dinsdag 27 april 2010
  65. 65. Why call dinsdag 27 april 2010 via computer?
  66. 66. It’s personal! dinsdag 27 april 2010
  67. 67. dinsdag 27 april 2010
  68. 68. dinsdag 27 april 2010
  69. 69. dinsdag 27 april 2010
  70. 70. dinsdag 27 april 2010
  71. 71. dinsdag 27 april 2010
  72. 72. dinsdag 27 april 2010
  73. 73. dinsdag 27 april 2010
  74. 74. dinsdag 27 april 2010
  75. 75. dinsdag 27 april 2010
  76. 76. 80 dinsdag 27 april 2010
  77. 77. “What are you doing in 140 characters” dinsdag 27 april 2010
  78. 78. Customer service dinsdag 27 april 2010
  79. 79. It’s now mainstream! dinsdag 27 april 2010
  80. 80. tweet deck dinsdag 27 april 2010
  81. 81. Foursquare – location meets social € LondonCalling.mobi dinsdag 27 april 2010
  82. 82. Could Foursquare be the next twitter? € LondonCalling.mobi dinsdag 27 april 2010
  83. 83. Foursquare ticks all the boxes  User generated location updates  Permission based  Loyalty component  Share with and find your friends  Statistics for advertisers and brands  Competitive / game element  Simple to access from your mobile LondonCalling.mobi dinsdag 27 april 2010
  84. 84. Social media + loyalty € LondonCalling.mobi dinsdag 27 april 2010
  85. 85. Making money from mobile & social? LondonCalling.mobi dinsdag 27 april 2010
  86. 86. Turn mashups into money LondonCalling.mobi dinsdag 27 april 2010
  87. 87. LondonCalling.mobi dinsdag 27 april 2010
  88. 88. dinsdag 27 april 2010
  89. 89. Wordprocessing 1951 dinsdag 27 april 2010
  90. 90. Wordprocessing 1985 dinsdag 27 april 2010
  91. 91. Wordprocessing 2008 dinsdag 27 april 2010
  92. 92. Revisions Onlinecompare collaboration dinsdag 27 april 2010
  93. 93. Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpagina Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web wordprocessing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister dinsdag 27 april 2010
  94. 94. Get feedback dinsdag 27 april 2010
  95. 95. dinsdag 27 april 2010
  96. 96. dinsdag 27 april 2010
  97. 97. dinsdag 27 april 2010
  98. 98. dinsdag 27 april 2010
  99. 99. dinsdag 27 april 2010
  100. 100. Web 2.0 Trend: Co-Creation dinsdag 27 april 2010
  101. 101. dinsdag 27 april 2010
  102. 102. 49 dinsdag 27 april 2010
  103. 103. Social Networking dinsdag 27 april 2010
  104. 104. dinsdag 27 april 2010
  105. 105. dinsdag 27 april 2010
  106. 106. Internet goes mobile 88 dinsdag 27 april 2010
  107. 107. 107 dinsdag 27 april 2010
  108. 108. 108 dinsdag 27 april 2010
  109. 109. dinsdag 27 april 2010
  110. 110. dinsdag 27 april 2010
  111. 111. dinsdag 27 april 2010
  112. 112. Mobile internet is where internet was 5 years ago dinsdag 27 april 2010
  113. 113. New services: location, location, location 94 dinsdag 27 april 2010
  114. 114. dinsdag 27 april 2010
  115. 115. dinsdag 27 april 2010
  116. 116. dinsdag 27 april 2010
  117. 117. dinsdag 27 april 2010
  118. 118. dinsdag 27 april 2010
  119. 119. Android for the rest of us dinsdag 27 april 2010
  120. 120. Video Everywhere dinsdag 27 april 2010
  121. 121. 35 15-02-07 ROOS - Regionale TV in 2010 35 dinsdag 27 april 2010
  122. 122. dinsdag 27 april 2010
  123. 123. dinsdag 27 april 2010
  124. 124. Growth of YouTube 300 now: 13 hour of video millions of unique visitors added every minute 225 march 2007 Viacom sues YouTube for $1 miljard october 2006 Google buys 150 july 2006 YouTube for Daily more then $1,65 billion april 2005 100 million first video watched videos 75 and 65.000 added 0 jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun dinsdag 27 april 2010
  125. 125. Internetvideo is not just YouTube! dinsdag 27 april 2010
  126. 126. Tudou.com bigger YouTube dinsdag 27 april 2010
  127. 127. dinsdag 27 april 2010
  128. 128. dinsdag 27 april 2010
  129. 129. TV vs Web viewing Obama inauguration 35.5M TV viewers 69.8M Web viewers dinsdag 27 april 2010
  130. 130. With these HD devices anyone can do it! dinsdag 27 april 2010
  131. 131. Easy & everywhere • Create videos with ease • Let customers create videos about you dinsdag 27 april 2010
  132. 132. Lifestreaming • Quick & easy - live with 1 click • If you have a webcam you can stream dinsdag 27 april 2010
  133. 133. Produce your own TV dinsdag 27 april 2010
  134. 134. Lifestreaming • Live streaming on mobile phone • Nokia, iPhone, Blackberry • Put on blogs, facebook • Robert Scoble popularized dinsdag 27 april 2010
  135. 135. Find 35+ sources (more on the way) Find, Collect, Publish dinsdag 27 april 2010
  136. 136. +35 video sources & more to follow! dinsdag 27 april 2010
  137. 137. Collect Drag & drop Edit meta data See previews dinsdag 27 april 2010 Find, Collect, Publish
  138. 138. Player page dinsdag 27 april 2010
  139. 139. Manage video dinsdag 27 april 2010
  140. 140. Publish it with widgets dinsdag 27 april 2010
  141. 141. Friends & profiles dinsdag 27 april 2010
  142. 142. Elections 2.0 Obama Girl dinsdag 27 april 2010
  143. 143. Elections 2.0 dinsdag 27 april 2010
  144. 144. dinsdag 27 april 2010
  145. 145. Twitter +Blogging +Facebook +Video+IM = Unified communication dinsdag 27 april 2010
  146. 146. Social Media 2.0 dinsdag 27 april 2010
  147. 147. Vincent Everts www.vincente.nl www.yubby.com www.interimic.nl vincent@everts.net www.twitter.com/vincente dinsdag 27 april 2010

×