Mobile Internet in India - Opportunities & Possibilities

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A quick look at the opportunities and possibilities of Mobile Internet, Mobile Sites and Wap sites in India. Created by Indigo Consulting, India's leading digital marketing agency.

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  • And here's an article by Business Standard talking about the growth of Mobile Internet in India. It pegs the current users at 10mn.

    http://www.business-standard.com/india/news/mobile-internet-usage-onroll-in-india/386465/
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Mobile Internet in India - Opportunities & Possibilities

  1. 1. An Introduction, Business Scenario<br />& Best Practices<br />
  2. 2. Agenda<br />What are Mobile Sites/How does one look<br />What can a Mobile Site do?<br />Why’s everyone going Mobile?<br />The India Opportunity<br />Building a Mobile Site<br />Making Mobile Sites work for you<br />The shape of things to come<br />Summary<br />
  3. 3. You’ve heard of Anytime Banking.<br />Now welcome to<br />Everywhere Marketing.<br />
  4. 4. Fully loaded with features that could make your computer obsolete, mobile sites give each 40 storey Billboard, Neon Light and Jingle a run for its money.<br />Mobile sites not only let your brand converse<br />with people in a new way,<br />they also free your brand from any restrictions<br />on location, distance or time<br />when talking to your customers.<br />
  5. 5. What are Mobile Sites?<br />Just as everyBatman<br />needs aRobin<br />
  6. 6. What are Mobile Sites?<br />everySarge<br />needs an Otto<br />
  7. 7. What are Mobile Sites?<br />and everyfacebook<br />needs a<br />facebook lite<br />
  8. 8. What are Mobile Sites?<br />Everywebsite<br />needs a<br />mobile site<br />(A twin with as much punch as its parent WEBsite, precision functionality and a unique brain )<br />
  9. 9. So how does a Mobile Site look?<br />Looks just like your very own website!<br />
  10. 10. Quick Glance: Mobile vs WEB counterparts<br />Bloomberg<br />
  11. 11. Quick Glance: Mobile vs WEB counterparts<br />NBC.com<br />Information on shows, promotions and latest seasons<br />Schedules for the next 3 hours<br />
  12. 12. What can a Mobile Site do?<br />
  13. 13. What can a Mobile Site do for you?<br />Pretty much everything a regular website can...<br />Sell & Transact<br />Airline Tickets<br /> Movie Tickets<br /> Buys & Sell Stocks…<br />
  14. 14. What can a Mobile Site do for you?<br />Pretty much everything a regular website can...<br />Sell & Transact<br />Generate Business Leads<br />Provide Information<br /> Download Catalogues<br /> Read PDFs<br /> Compare Prices<br /> Capture Leads<br />
  15. 15. What can a Mobile Site do for you?<br />Pretty much everything a regular website can...<br />Sell & Transact<br />Generate Business Leads<br />Keep Informed & Updated<br />News & Updates<br /> Schedules<br /> Alerts<br /> Live Scores<br />
  16. 16. What can a Mobile Site do for you?<br />Pretty much everything a regular website can...<br />Sell & Transact<br />Generate Business Leads<br />Keep Informed & Updated<br />Stay Connected<br />With built-in apps to access social networking sites on the newer phones, smart-phones are fast becoming the way to update your social networking status<br />
  17. 17. The World’s going Mobile to: Do so much more<br />Get schedules for entertainment channels<br />Get live scores for sports sites.<br />Access the latest figures for stock exchanges<br />Instantly view online catalogues<br />Order and pay for gifts, flowers, etc.<br />
  18. 18. Why’s everyone going Mobile?<br />
  19. 19. Why’s Everyone Going Mobile?<br />3G, the next generation of mobile communication systems is launching soon in India. This will cause a paradigm shift in browsing trends, from desktops & laptops to mobile phones.<br />
  20. 20. Why’s Everyone Going Mobile?<br />With mobile-optimized, high resolution browsing now possible, users are accessing services, features and content without being chained to a chair!<br />
  21. 21. Why’s Everyone Going Mobile?<br />And because a single Mobile Site can be accessed by any mobile browser, on any WAP enabled Mobile Phone.<br />So unlike Mobile Applications, you don’t have to create a different mobile site for each platform.<br />
  22. 22. Why’s Everyone Going Mobile?<br />An eMarketer Report says:<br />“The portability of content from device to device represents the future of media consumption.<br />Morgan Stanley expects high-speed wireless Internet-enabled device shipments to more than double worldwide between 2009 and 2013.”<br />
  23. 23. The India Opportunity<br />
  24. 24. WAP Sites need Smartphones. How many are there in India?<br />Quite a lot actually. Latest figures, in January 2010:<br />There were 127 Million Mobile Internet-Ready Phones in use.<br />Projected smartphone growth rate in India for the next 5 years is 39%.<br />About 10% of these users have used their GPRS connections at least once.<br />
  25. 25. Mobile Ad Traffic in India<br />Oct 2009: ADMob Mobile Ad Network served ads to 596 million(6.2%) users in India, second only to the USA which generated 4.9 billion(46.5%) of the requests. <br />Overall, India registered an increase of 7.5% in traffic<br />
  26. 26. In Short<br />Though currently small, there is a huge potential market with Half a Billion mobile subscribers.<br />After voice tariffs, data tariffs are set to come down.<br />The current users though small, belong to higher Socio-Economic segments who make great influencers and trend leaders.<br />
  27. 27. Building a Mobile Site<br />
  28. 28. What does it take to build a Mobile Site? <br />A mobile site is just a mini version of your existing site, done in 3’’ and 6’’ inches format built using the language XHTML MP.<br />For the site to render and function properly on all mobile browsers the XHTML MP should be &apos;W3C compliant’.<br />There’s limited javascript support, so most of the validations are best done on your server, and not someone’s mobile phone.<br />Drawback of using XHTML MP<br />Stylesheet (CSS) will be stripped by many of the default browsers of old mobile phones, so the site may not look as desired, although most of the functionality will work. <br />
  29. 29. Detect browser and display content accordingly<br />Ideal to create HTML layout for old browsers (Symbian), XHTML Layout with 3’’ and 6’’ for iphone & high resolution mobile devices<br />Keep navigation on top, and repeat text links at bottom<br />Limited JavaScript / Ajax, will work on only few selected browsers, will work limited<br />Keep forms as short as possible<br />While at it, here’s our Best Practices Check List<br />
  30. 30. On the Equipment side, wireless devices represent the ultimate constrained computing device with:<br />- Less powerful CPUs<br />- Less memory (ROM and RAM) <br />- Less connection stability <br />- Less predictable availability <br />- Less bandwidth <br />- Less power (battery)<br />- Less display area<br />- Different input devices (e.g., a phone keypad, voice input, etc.)<br />And on the Network side, wireless networks are (currently) constrained by slower bandwidth.<br />While at it, here’s our Best Practices Check List<br />The Constraints we need to be aware of when building a Mobile Site<br />
  31. 31. Making Mobile Sites work for you<br />
  32. 32. Promote your Mobile Site<br />WAP Directories: Dedicated to listing WAP sites, WAP directories facilitate easy search, access and linking to and from your site <br />
  33. 33. Or do more marketing for mobiles!<br />Admob, the most popular Ad Network serves mobile optimized ads getting your brand seen all over the WAP realms<br />
  34. 34. The shape of things to come<br />Flash Litefrom Adobe, a mobile-optimised version of Flash technology, offers you a quick and effective way of building on your existing skills to create mobile content.<br />4G promises to take Mobile Internet speeds from the KB-MB range to gigabytes. In fact, 4G by definition will offer 1GB/s speeds on an average for Mobile Surfing<br />Adobe and ARM announced that they are joining forces to bring Adobe Flash Player 10 and Adobe AIR to ARM powered devices in a move that Adobe hopes will lower power consumption for mobile devices running Flash and AIR content, and make it easier for users to play video on a variety of devices. <br />Read Write Web - November 17, 2008http://www.readwriteweb.com/archives/flash_10_for_mobile_devices.php<br />
  35. 35. Finally: Some Mobile Sites done by Indigo Consulting<br />
  36. 36. To sum up…<br />- Smartphone and WAP Users<br />- Mobile Technology <br />- Mobile Internet Speeds<br />- Mobile Ad Revenues<br />- Price of Mobile Internet<br />- Price of Smartphones<br />If you want to stay here<br />You’ve got to get with the program<br />
  37. 37. Thank You<br />Team Indigo:<br />SidharthK Dhanda - Technology | Pragati Ray-D’souza - Design<br />PriyankaGopal, ShashibhushanUdyavar- Copy<br />

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