Forum Con - Raymond Lyle - Developing and Monetizing Forums and Communities
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Forums have existed since 1994 and were an early form of online community before social media. Growing a forum community from scratch requires choosing a topic of interest, recruiting friends, and generating momentum through frequent posting of high-quality content. While forums were once popular, their antiquated designs and lack of business focus prevented them from becoming mainstream. The document describes how one forum, Luxury4Play.com, grew successfully through branding, merchandise, events, and ambassadorship. Modern forums are improving designs and monetizing through ads, sponsorships, and new technologies like VigLink that insert affiliate links.
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![History of Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Confidential © VigLink All Rights Reserved. “ The Web's top hangout for lonely folk”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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PostRelease was created to drive discovery of content by making content distribution scalable and measurable. It allows advertisers to create campaigns that are analyzed and placed on relevant sites. Publishers can install a single line of code to participate. The platform provides reporting for visitors, reads and clicks for advertisers and publishers. Placements are clearly disclosed as advertiser generated content.
How I Scaled my Forum
This document discusses 5 top challenges of managing forum growth: 1) Increasing traffic which causes more problems, 2) Users driving traffic but also finding ways to cause issues, requiring guidelines, 3) Moderating not being easy and good moderators being difficult to find, requiring guidelines for them as well, 4) Costs rising with traffic so advertising, affiliate links, or paid content is needed, and 5) Needing good, reliable hosting with uptime, performance, 24/7 service and specialization in the software.
Make More By Ranking Higher on Google
Kris Jones, Founder & CEO of ReferLocal and author of "SEO Visual Blueprint" shares his best practices for making more by ranking higher on Google.
Vertical Social Networks: Bridging Social and Interest Based Communities
Dan Gill, Co-Founder and CEO of Huddler, presents on vertical social networks at ForumCon San Francisco June 12th.
A Thank You + 3 Things
The summary welcomes attendees to ForumCon San Francisco, noting that by the end of the day they will have welcomed their 56th speaker and 500th attendee, and the 3rd event will be wrapped up. It then shares three exciting things: 1) an exclusive vBulletin integration that provides bonuses; 2) best-in-class merchant coverage through a dedicated team; and 3) their vision to make the web better by making every link intelligent and valuable.
Maximizing Click Revenue: 2 Billion Outclicks Analyzed
David Gorcey, VP of Customer Success at VigLink, shares insight on over 2 billion outclicks within the VigLink publisher network.
How to Make Videos for your Business or Blog
This document provides guidance on creating videos for businesses and blogs. It discusses why video content is engaging for audiences and can help businesses stand out. It outlines different types of video content like testimonials, reviews, and interviews that build trust and brand awareness. Tips are provided for optimizing videos on YouTube through keywords, titles, descriptions and linking related videos. The document also discusses syndicating videos to other websites and using videos at events to connect with audiences and potential clients.
The Future of Blogging
This document discusses the future of blogging. It notes that while only a small percentage of bloggers currently make most of their income from blogging, the future will see a convergence between publishers and advertisers, with new advertising products and marketing opportunities emerging from social media. Specifically, word-of-mouth and influencer marketing are expected to grow, moving from traditional blogs and social networks to more action-based and transactional models, with a focus on measurement of ROI and targeted spending.
Sf blog club
The blog post discusses strategies for driving traffic to blogs and achieving goals. It questions why bloggers started their blog and who their audience is to understand their direction. While tools like social media, links and email are mentioned, the post emphasizes that email marketing can still deliver strong results if the execution considers the purpose, schedule, tone, timing, design, writing and calls to action. It also stresses selecting a technology with long-term relationship building features for sustainable growth over time.
Increasing Website Revenue by Driving Social Behaviors
The document discusses how social media is changing consumer purchasing behavior and provides recommendations for businesses to capitalize on this. It notes that customers now research products across multiple sources and engage in many conversations during the purchasing process. It recommends that businesses drive social behaviors on their websites by creating communities where purchasing decisions can happen organically. Specific tips include incorporating communities directly on the site, organizing discussions around products, asking questions to stimulate interactions, and getting people to talk to increase traffic and sales.
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ForumCon: Addictive Communities, Richard Millington
ForumCon: Addictive Communities, Richard Millington
ForumCon: Moderation and Management of Your Community, Patrick Clinger
ForumCon: Moderation and Management of Your Community, Patrick Clinger
ForumCon: Top 5 Forum Insights that Changed our Business, Crista Bailey
ForumCon: Top 5 Forum Insights that Changed our Business, Crista Bailey
Creating, Curating, and Putting Great Content to Use
Creating, Curating, and Putting Great Content to Use
Vertical Social Networks: Bridging Social and Interest Based Communities
Vertical Social Networks: Bridging Social and Interest Based Communities
Maximizing Click Revenue: 2 Billion Outclicks Analyzed
Maximizing Click Revenue: 2 Billion Outclicks Analyzed
Increasing Website Revenue by Driving Social Behaviors
Increasing Website Revenue by Driving Social Behaviors
Forum Con - Raymond Lyle - Developing and Monetizing Forums and Communities
- 1. Developing and monetizing forums and communities. Confidential © VigLink All Rights Reserved.
- 9. Repping/Branding Takes off! Confidential © VigLink All Rights Reserved.
- 11. Members taking it a little too far… Confidential © VigLink All Rights Reserved.
- 12. EEEK! Confidential © VigLink All Rights Reserved.
- 13. Custom Made Avatars – huge hit! Confidential © VigLink All Rights Reserved.
- 18. Thank You! Any questions, comments – ray@viglink.com Confidential © VigLink All Rights Reserved.