The document provides a comprehensive guide on launching an NFT project, detailing key questions, team roles, blockchain choices, and marketing strategies. It highlights both advantages and challenges of NFT creation on platforms like Formosart, including support for multiple blockchains and the need for creation approval. Additionally, it covers technical requirements for artwork and successful marketing approaches, emphasizing the importance of building a community and a compelling story.

2. Telegram Twitter
https://t.me/sgnftcreators https://twitter.com/sgnftcreators
https://t.me/formosart https://twitter.com/FormosArt

3. Co-founder of Formosart.io
Telegram: Kennethhutw
Email: kenneth@formosart.io
K

4. https://www.formosart.io
.
Pros ● Creators can mint NFT without cryptocurrency.
● Support multi blockchains — Ethereum, Binance and
Ploygon
● Creators and agents can create a store on FormosArt
● NFT Royalty
Cons
● Creations have to approved before listing.
● No biding function

5. https://www.formosart.io/store/helena
— Ukraine girl

6. Old way
-Create cool art
-Boost Discord with bots
-Copy and paste other project roadmaps
-Throw in buzzwords like utility and community
New Way
-Build a great team
-Build a great product
-Build a great community
-Build an even greater company
Long-term building > short-term cash grabbing
How to launch an NFT project in 2022:

7. Agenda
● Key questions for NFT drop project
● NFT Drop project team
● Creating a NFT artwork
● How choose Blockchain
● How to choose standard NFT
● Storage choice for NFT
● Marketing
● Fuckup case study
● Resource

8. Key questions to answer for a successful NFT drop
● How will my Nfts stand out for the crowd and offer value?
● Where will I mint and sell my NFTs? Marketplace or mint website
● What will the smart contracts look like and offer?
● How will I generate hype around my NFTs and build a community?
● How will I prepare my website and staff for high traffic?

9. NFT Drop project
Planning Development Testing Launch
Marketing specialist/public relationship manager
artist/digital creator
Project manager
Front-end/backend/full stack developer
Blockchain developer

10. NFT Drop project team
Marketing specialist/
public relationship manager
Artist/Digital creator
Project manager Front-end/UX developer
Smart contract developer
Backend developer
● Blockchain
● NFT
● Project management
● Wallet integration
● Smart contract connectivity
● Public/Private Minting
● Web3/Opensea Integration
● Blockchain node connectivity
● Database
● Server setup
● Domain setup
● NFT ERC721
● Unit testing
● Test network
● IPFS - MetaData
● Minting
● Gifting/Airdrop
● Whitelist
● Low gas fees
● Artwork
● Layers
○ Base character
○ Background color
○ Additional tools
● Twitter
● Discord
● AMA
● IG
● Risk management

11. What’s need for creating a NFT
Supported Formats Maximum File Size
Opensea JPG, PNG, GIF, MP3, MP4, SVT, WebM, GLTF,
WAV, GLB, OGG
100 MB (50MB recommended)
FormosArt JPG, PNG, GIF, MP4 50MB
Mintable All image and video formats are supported 3 GB
KnownOrigin JPG, PNG, GIF, SVG, WebP, MP 4, WebM, GLB 75 MB
Rarible JPEG, PNG, WebP, GIF, MP3, MP4 10 MB
Foundation.app JPG or MP4 50 MB

12. What’s need for creating a NFT
Image
Minimum size 500px square
Maximum size 2000px square
Ideal size 750px square to 1200 px square
DPI 72 dpi
MP4
Use H.264 or X.264 codec
Not use H.265, HVAC, MEPG-4 or WEBM

13. Successful NFT
Project Size
CryptoPunks 336px by 336px
Everyday 21069px by 21069px
Bored Ape Yacht Club 631 px by 631 px
Cool Cats 1080px by 1080px
Mesbits
1024px by 1536px

14. How to choose blockchain
Exchange
Ethereum BNB MATIC XTZ Sol
Giemini V X X X X
Coinhako V X X X X
Crypto.com V V V V V
huobi V V V V V
MetaMask MetaMask MetaMask EXodus Phantom
Most
marketplace
Binance/
FormosArt
Opensea/
FormosArt
zeroframe solanart
Blockchain

15. How to choose standard NFT
ERC721 - non-fungible token standard is written in Solidity language on the Ethereum blockchain and
it allows developers to tokenize ownership of any arbitrary data.
ERC-1155 - an improved standard beyond ERC-721 facilitates the creation of both kinds of
tokens(fungible) and non-fungible. The goal is to create a smart contract interface that can represent
both types.

16. Storage choice for NFT
* Minting complexity reduced
* Storage cost is high
* Contract complexity increased
on-chain off-chain
* Minting complexity reduced
* Storage cost is low
* Contract complexity increased
Content based addressing
Location based addressing
* hosting service like ipfs://
* immutable
* decentralized no single PoF
* hosting like https://
* not immutable
* centralized storage as no single PoF
* Editable
* Frozen
* Centralized

17. Others
a. What is the maximum mint amount ?
b. Will you take royalties from resale of the NFTs?
c. Will you need a whitelist (Marketing)?
d. Will you need mystery-box/blind-box?
e. Is there any additional utility/properties(rarity) built into your NFTs
f. What should the pricing be on presale versus public sale?
You sell your nft Buyer resell nft
You earn A % of the sale

18. Marketing
a. Tell a compelling story
b. Build hyper &Community
i. Establish social media channels - Twitter, Discord, Instagram Reddit and
Telegram
ii. Create a professional website
iii. Create promotional videos, photos, and written content
iv. Create a presale sign-up form and mailing list
c. Know your customer
d. AMA event
e. Work with influencers
f. Order a PR article about your NFT drop

19. Marketing - Key points
- Pre-launch is the most critical period for any NFT project. It is during this time that a
project establishes its foundations and grows its community.
- Twitter is similar to a storefront; pedestrians (potential community members) are
passing by, and whatever they see in the store window (banner, pfp, bio, links, pinned
tweet, content) needs to capture their attention, make them stop and want to “enter
the store”
- Discord represents the inside of the store: the pedestrian’s interest has been
piqued, and they have entered with the intention of learning more about the project
and experiencing the brand and community. All of which factors into the decision
making process.

20. NFT drop failed
a. Adidas -A actor minted 330 adidas NFTs in a single transaction
b. Stoner Cats drop - During the drop, 3.5k wallets made 5k mint
attempts. 51% of these mint attempts failed.
c. Pixelmon NFT reveal disappoints with hilariously ugly art
d. Dodohome - minted with huge gas price

21. Resource
1. NFTViewer - https://www.nftviewer.xyz/
2. NFTCalendar - https://nftcalendar.io/
3. Nftnerds.ai
4. Cryptoolam.io
5. Wgmi.io
6. Nftpricefloor.com
7. Rainbow.me (mobile app)
8.

22. AMA