Google Docs “is a free Web-based office suite, and data storage service” (Wikipedia, 2011, para. 1).
What is Google Docs?
“ A distinct benefit of Google Docs is the ability for multiple users to work on the same shared document, eliminating the need to pass numerous drafts of a document back and forth between users. Only the most recent version of the file is saved and stored online in Google Docs, making it unnecessary to save on a hard drive or flash drive” (Blood, 2011, pp. 305-306).
History of Google Docs: Recognizing a Need
History of Google Docs: Basic and Applied Research
Google combined Google Spreadsheets with early technologies to produce Google Labs Spreadsheets in 2006.
History of Google Docs: Development
Google developed the
innovation by adding
launched a new
version of Google
Docs in 2007.
History of Google Docs: Commercialization
“ Google Docs would allow any file type, including 1GB of free space and $0.25/GB for additional storage” (Wikipedia, 2011, para. 9).
Diffusion & Adoption
Benefits of Google Docs
Google Docs’ basic benefits can be divided according to what the innovation allows users to do with documents, spreadsheets, and presentations.
Benefits of Google Docs: Documents
Benefits of Google Docs: Spreadsheets
Benefits of Google Docs: Presentations
The Innovation-Decision Process: Knowledge
Google Apps users had knowledge of Google Docs on February, 2007.
Google Docs introduced their new feature of the presentation program product on September, 2007.
The Innovation-Decision Process: Persuasion
The Innovation-Decision Process: Decision
The Innovation-Decision Process: Implementation
“ Students seem to prefer the multiple editing capabilities of the Google system” (Rienzo & Han, 2009, p. 125).
Communication Channels: Internet
“ Google is virtually synonymous with the Web and thus has the advantage when it comes to online collaboration (Bradley, 2010).
Communication Channels: Interpersonal Channels
Since the software is used for business and educational purposes, interpersonal communication channels- both local and cosmopolite, are factors in the spread of the benefits of this innovation.
Communication Channels: Interpersonal Channels
“ Students liked Google Docs better than trying to use email or flash drive. All of the students felt that it was a very useful tool and could see themselves using it in the future” (Jensen, 2010, p. 53).
Innovation-Decision Process: The Confirmation Stage
“ Over all, we are very impressed with Google Docs. It saves time and headaches for all of us (teachers, students, myself included). I have requested that my school district sign up for Google for Schools” (Jensen, 2010, p. 53).
Rate of Adoption
Adopter Categories: Innovators
Innovators- Educational Technologists and Media Specialists:
Have more cosmopolite networks
Attend conferences and seminars outside of their local school districts where they would learn of the innovation.
Act as gatekeepers of the flow of new ideas into their local school districts.
They would introduce the innovation to the teachers in their schools (Rogers, 2003).
Adopter Categories: Early Adopters
Early adopters- Instructors who use technology in the classroom to enhance their pedagogical styles and engage learners:
These individuals would learn of the innovation through interpersonal communication networks that consist of tech savvy faculty from their school and local districts.
These individuals would receive training to use the technology in their local areas.
Adopter Categories: Laggards
The individuals most likely to reject this innovation would be teachers who do not trust the ‘open’ nature of Google Docs and feel that the application may not be secure enough for use. These instructors may feel that the innovation has no relative advantage over the Microsoft Office suite.
The advantages to adopting Google Docs makes the innovation compatible with the needs of the instructor who desires to build and maintain a 21 st century classroom where activities are designed to be engaging, enthralling, and to meet the needs of a diverse learner population.
Diffusion System: A Combination of Centralized and Decentralized
The innovation is not technically complex to use, however, it would be useful to have training and exposure to the product from a technical expert who can show the teachers all that the innovation could contribute to the practice of teaching and learning.
The Roles of Key Change Agents in the Diffusion Process
Build an information exchange relationship between change agents and teachers.
Make Google Docs a mandatory addition to teachers’ pedagogical repertoire.
Motivate the teachers to develop a desire to learn more about Google Docs.
Assist teachers in translating their desires into action. (Rogers, 2003).
The S-Curve indicates that Google Docs would have achieved critical mass somewhere around 320,000 users.
Maintain grades and attendance
Organizational Adoption Board of Directors Teachers Educational Technologist, Media Specialist Students
Major Benefits of Adoption
Plan co-taught lessons
Construct a multidisciplinary curriculum
Assign tasks for projects
Plan class and school wide events
Help students to co-create knowledge
Facilitate communication, community, and collaboration
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