CopCritic The first mobile application and website dedicated to improving communication, transparency and relationships between law enforcements and the communities they serve

1. Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733
CopCritic
The first mobile application and website dedicated to
improving communication, transparency and relationships
between law enforcements and the communities they serve

2. Mission and Goals
• To end the avoidable violence, which
law abiding citizens sometimes
encounter when interacting with police.
• To balance the systemic injustices and
unfair treatment that ultimately lead up
to excessive force and shootings.
• To disarm the tensions police have
when approaching minorities, and to
ensure both party’s safety
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

3. Why I Developed This
Mobile App & Website
I developed CopCritic not because of any
animosity towards the police. I respect and
value our police force as much as any law
abiding citizen. I created CopCritic for the
49 million African Americans and Hispanics
between the ages of 15-44, who like myself,
are quite frankly terrified to get pulled over.
Improved training, transparency,
accountability and communication between
law enforcement and communities is vital in
making a change. And CopCritic serves
these needs.
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

4. What is CopCritic
• CopCritic is the first live streaming application and
website focused specifically on ensuring safe
interactions between law enforcement and the
communities they serve.
• The CopCritic application and process is designed
to de-escalate potential life threatening situations
during routine stops.
• CopCritic allows the public to view live interactions
between citizens and law enforcement, share their
opinions, escalate when an officer uses excessive
force, and rate officer performance.
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

5. Why We Need Change
• Police have killed at least 1,624 people in 2015 & 2016.
• 198 of them were unarmed.
• Only 10 cases have resulted in an officer being charged with a
crime.
• 61% of officers do not always report serious abuse by fellow
officers.
• 52% turn a blind eye to excessive force committed by fellow
officers
• It’s time for transparency in these incidents!
Statistics taken from 2015 and 2016 Washington post study,
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

6. How It Works
• User pushes the Live Stream button when confronted by police
• CopCritic app streams live to station based on police station
• CopCritic notifies app user’s emergency contacts list and sends
link to live stream
• Public can view live and archived streams
• Viewers can rate, comment and escalate a live stream if officer is
too aggressive.
• Data is used to help improve training for law enforcement
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

7. Standard 3Ls Process
1. Launch
2. License
3. Let officer know the interchange is
being streamed on CopCritic
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

8. Benefits to Public Officials
• Increased transparency
• Safety for community and law enforcement
• Showcases the good work their officers are doing
• Identify regions and situations where additional training is
necessary
• Aggressive behaving officers can be managed proactively
• Be able to understand community concerns and experiences
• Will have analytical data to make more informed decisions
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

9. Benefits to Public
• Complete transparency with law enforcement
interactions
• A standard process for ensuring safety for police
and public
• App user’s friends and loved ones get notified
immediately when there is a situation
• Encourages police to be on their best behavior
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

10. Benefits to Law Enforcement
• Officers can increase public confidence and trust
• Streams can be used as training tools
• Complete Transparency. Captures more than patrol
car can
• Peace of mind knowing citizen is asking for safe,
peaceful interaction
• Provides a bridge between law enforcement and
community
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

11. Benefits to Parents
• Will know when child is in police custody
• Child has a standard, safe process for interacting
with authorities
• There is complete transparency in the way their
child is handled
• Their children will know loved ones are with them
• Parents can respond faster
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

12. Why Now?
• This issue is at the forefront of race relations
• Noted politicians, athletes and other celebrities
have called for change
• America (and the UK) is open for ideas to create
change
• Because all lives matter
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

13. Cities With Most Police
Shootings
City
Approximate African
American Population
Approximate
Hispanic Population
Chicago 913,009 1,971,000
Phoenix 99,600 1,163,000
Houston 514,217 2,105,000
Philadelphia 686,870 433,000
Los Angeles 402,448 5,700,000
New York City 2,228,145 4,200,000
Dallas 308,087 1,700,000
San Antonio 1,440,900 1,112,000
San Diego 184,773 1,021,000
San Jose 30,242 492,000
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

14. Target Market
• Total Available Market (TAM)
– 49.1 million African Americans and
Hispanics are high targets for unfair traffic
stops and police profiling
• Segmented Available Market (SAM)
– 23.9 million African Americans and
Hispanic males between 15-44 years
– 6.6 million of them live in the top 10 cities
with police shooting
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

15. Business Model
• Mobile app downloads – Free
• Website and mobile stream viewing – Free
• App/site registration - Free
• Grow user base!!!
• Funding and/or grants (minimum $20,000/month)
• Partner with law enforcement consulting companies
• Hire former law enforcement trainer and analyst
• Collect user survey data
• Advertisements (in-app ads. Minimal)
• State & local law enforcement contracts (training, data analysis)
• Use research, advanced analytics and survey data to improve
training
Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733

16. Victor.Holman@lifecycle-performance-pros.com
(888) 861-8733