This survey analyses the level of concern shown by Indian users on the internet. The survey responses were collected with Google Forms and analyzed/visualized with Python

1. Cyber Security Report: India
cybercivilians.com
sample size: 256
Ujjwal Singh
usingh@knox.edu

2. demographics expressing high concern
[7 or more on 1-10]
Age Gender Daily Usage
90
%
People over 50 tend to
show the least concern
for the privacy of
their data
80
%
60
%
Males tend to
care more about
the privacy of
their data
60
%
85
%
100
%
People who spend less
than 2 hours online
everyday tend to be
the least concerned
about the privacy of
their data

3. then we asked people what type of data was the most valuable to
them
For obvious reasons, financial data tends to be the most valuable to
people followed by their private conversations or chat logs.

4. when asked if they trust big corporations or not, we received
mixed answers
It can be seen that a fair
share of people aged 18-50
trust big corporations but
a sense of distrust can be
seen amongst seniors and
adolescents.
_________________________
According to a survey by
McKinsey & Company, the
level of trust can also
vary based on the service
provider. Financial and
healthcare services tend
to be widely trusted. This
motivated me to dig
deeper. [see next slide]

5. people who indicated high concern for their data earlier in the
survey were asked if they trust the Government/Big Corporations
with their data
Big Corporations Government
52% people who are highly
concerned about their data
trust Big Corporations
People who are highly concerned
about their data tend to be split
into 2 equal groups; one which
trusts the Government, and one
which doesn’t

6. then, we asked people if they read privacy policies of
apps/services after installing them
While the majority admitted to
reading privacy policies, a
staggering percentage of people
said they do NOT do so. So I dug
up further [see next slide]

7. since a large minority does not read privacy policies, we tried to
find out if they think before giving permissions to an app
The majority claimed that they
thought before granting
permissions to apps

8. then we tried to find demographics which are highly likely to think
before giving permissions to an app
Adolescents and people aged 35-50
are highly likely to think before
granting permissions to apps

9. when we asked people if they would trade their data for added
functionality we received the following results
Around 48% people were open to
trading their data for added
functionality while 39% would NOT do
so in any circumstance. A tiny group
agreed to sharing their data for
added functionality in all or most
circumstances.

10. people who showed high concern for their data were asked if
they’ve ever refused to share their phone number with the cashier
at a retail store
It is clear that people
who show high concern for
their data are more likely
to refuse to share their
contact information.

11. at the end we tried to find the demographic which is more likely to
refuse to share their phone number at the cashier in a retail store
It is clear that males are
more likely to refuse to
share their phone numbers
compared to their
counterparts
we did so by asking people if they’ve refused to share their
phone number with the cashier in the past

12. to summarise...
● People over 50 tend to show the least concern for their data
● In general males tend to care more about the privacy of their data
● People who spend very few hours on the internet (less than 2) tend to not
be concerned about their data online
● Financial data tends to be the most valuable data to people followed by
private conversations
● Seniors citizens and adolescents tend to have a lack of trust in big
corporations
● More than half the people who answered the survey claimed that they did
read privacy policies of the apps/software they use
● 78% people said that they think before granting permissions to apps
● 48% people would consider trading their data if it has added reward, that
is, more functionality.
● Males tend to be more likely to refuse to share their phone number with
the cashier at a retail store