"Ubiquitous Location, The New Frontier and Hyperlocal Nirvana"; presented on March 31st 2010 at Where 2.0 in San Jose.

1. ubiquitous location,the new frontier &hyperlocal nirvana? garygale yahoo! geo technologies garyg@yahoo-inc.com twitter.com/vicchi

2. 2 KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3. 3 Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

4. this talk is brought to you … Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

5. … by the number 3 boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

6. … by the word local (hyper and micro) Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

7. … and by a theory BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

8. warning: may contain references to checking in and foursquare Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

9. “you may well ask,chris, what is my theory?” Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

10. the theory of stuff 10

11. 11 Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

12. “what is it for and why would anyone use it?” @aaronofmontreal pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

13. some numbers KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

14. comscore2009 digital year (us)

15. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/

16. mobile search revenue forecast (us) http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/

17. hyperlocal, adj: jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

18. entities & events located in a well defined, community scale, area nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

19. intended for consumption by residents/visitors to that area Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

20. created by a resident or visitor to that area splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

21. technology hurdles … 21 Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

22. matching jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

23. content D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

24. intent hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/ 24

25. http://www.flickr.com/photos/glenscott/2615622293/ users National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/ 25

26. geo Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/

27. parsing & tagging szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

28. intent pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

29. location Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

30. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 30

31. gps John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/ 31

32. a-gps Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 32

33. cell tower Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/ 33

34. wifiaccess point Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/ 34

35. hyperlocal genera 35 Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

36. “classic” hyperlocal allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

39. “corporate” hyperlocal annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

40. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

41. 41

42. “user” hyperlocal 6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

43. 43

44. 44

45. granularity mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

46. local – county level

47. hyperlocal – city or neighbourhood level

48. microlocal – block level

49. elephant in the room syndrome Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

50. is location that ubiquitous? stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

51. only ~21% of total handsets 51 JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

52. what about the other ~79% … ? 52

53. privacy

56. inventory? 56 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

57. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 57

58. accuracy # 1 58

59. accuracy # 2 59

60. negativity

61. mayor of the north pole krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

62. faking it

63. hyperlocal outlook makelessnoise on Flickr : http://www.flickr.com/photos/makelessnoise/132712410/

64. 5m subscribers by 2011 gigaom.com, August 2008 Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

65. 1 check in per second

66. 33% of mobile users read mobile news mm&t, March 2010 ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/

67. foursquare history

68. mercurynews.com– 3/26/10

69. and finally UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

70. developer.yahoo.com/geo/geoplanet

71. woeids stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

72. developer.yahoo.com/geo/placemaker

73. fireeagle.yahoo.net

74. www.flickr.com

75. Geonames ISO (3166-1 Alpha 2 and ISO 3166-2) FIPS ( 10-4, 5-2, 6-4 and 55-3) INSEE JGDC IATA ICAO

76. where.yahooapis.com/v1/concordance

77. not taking notes? selva on Flickr : http://www.flickr.com/photos/selva/24604141/

78. Ubiquitous Location,The New Frontier & Hyperlocal Nirvana Gary Gale Yahoo! Geo Technologies garyg@yahoo-inc.com twitter.com/vicchi http://slideshare.net/vicchi

79. Thanks for Listening Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

80. t: @vicchi b: www.vicchi.org w: www.garygale.com