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Innovating on Open Location; retrospective rework and recap of the deck (presented by Tyler Bell at Where 2.0 in May 2009) launching Yahoo! Placemaker. Presented at June 2009's #geomob at the British ...

Innovating on Open Location; retrospective rework and recap of the deck (presented by Tyler Bell at Where 2.0 in May 2009) launching Yahoo! Placemaker. Presented at June 2009's #geomob at the British Computer Society in Covent Garden

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Innovating on Open Location Presentation Transcript

  • 1. Innovating on Open Location#geomob, June 30th, 2009Gary Gale, Yahoo! Geo Technologies
  • 2. Webvolution
    Web x: Networked World
    Web 1.0: Networked Documents
    Web 2.0: Networked People
  • 3. Yahoo! Open Location
    Creating an Open Infrastructure for a Location-Aware Internet:
    Open Ownership: control and transparency
    Open Exchange: avoid ‘roach motel’ mentality – locations accessible across apps/devices/platforms
    Open Platforms: easy to use, accessible
    Open Data: using the same grammar and vocabulary to describe named place geography
    Part of the Y!OS initiative
    Open = Ethos and Action
  • 4. GeoPlanet
    Millions of placenames in multiple languages
    WOEIDs– permanent unique identifiers
    Vertical and Neighboring Relationships
    http://developer.yahoo.com/geo/geoplanet/
  • 5. Placemaker
  • 6. Placemaker
    Miami
    Florida Keys
    Fort Lauderdale
    St Petersburg
    XML, Text, HTML, RSS, etc.
    Geo-enrich your unstructured and atomic content:
    • web pages, news
    • 7. feeds, blog posts,
    • 8. status updates, ad titles and creatives
  • Placemaker in a Nutshell
    Freely available
    No formal rate limit
    Uses GeoPlanet data
    Global and multilingual; strongest in EFIGS
    Returns:
    WOEIDs
    Count and occurrence
    Path and character offset
    Admin and colloquial scopes
    http://developer.yahoo.com/geo/placemaker/
  • 9. Webvolution
    +
    =
    Web 2.0:
    Networked People
    Web 1.0:
    Networked Documents
    Web x: Networked World
  • 10. Want to Know More?
    Look for the Placemaker tag on the Geo Technologies blog
    http://www.ygeoblog.com/tag/placemaker/
    Browse the Placemaker forum on Yahoo! Developer Network
    http://www.ygeoblog.com/connect/
    See Christian Heilman talk about Placemaker on YDN Tuesday on 7/7
    http://upcoming.yahoo.com/event/2799061/
  • 11. Thank you for listening …
    http://www.ygeoblog.com/
    http://twitter.com/yahoogeo
    http://twitter.com/vicchi