Semantic technologies as an investment opportunity


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Semantic technologies as an investment opportunity

  1. 1. Semantic Technologies (Semantic Web + Web 2.0 + mobile Web) as an investment opportunity A talk by Yannis Kalfoglou at Thursday, 18 th October 2007
  2. 2. Overview <ul><li>Opportunity briefing </li></ul><ul><ul><li>Semantic Web, Web 2.0, mobile Web technologies </li></ul></ul><ul><ul><ul><li>Benefits, application areas, possibilities </li></ul></ul></ul><ul><li>Landscape and market exploration </li></ul><ul><ul><li>Market analysis </li></ul></ul><ul><ul><li>Market population demographics </li></ul></ul><ul><ul><li>Narrowing down to niche areas </li></ul></ul><ul><li>Proposition and timing </li></ul><ul><ul><li>Combining the strengths of SW, Web 2.0, mobile Web </li></ul></ul><ul><ul><li>Timing </li></ul></ul><ul><li>Initial considerations </li></ul><ul><ul><li>Early explorers </li></ul></ul><ul><li>Issues </li></ul>2/10
  3. 3. Opportunity briefing Semantic Web, Web 2.0, mobile Web <ul><li>Semantic Web </li></ul><ul><ul><li>(towards) an infrastructure made up of representation languages, communication protocols, access controls & authentication services for coordinated sharing of knowledge across particular domain-oriented applications – link to the layer cake? </li></ul></ul><ul><ul><li>(vision) turning the web into a globally distributed knowledge base where software agents will assist in most, if not all, tasks of information management </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>enabling technologies for mass participation in social networking activities on the Web </li></ul></ul><ul><ul><li>range of supporting technologies (AJAX, wikis, tagging, bloging, etc.) </li></ul></ul><ul><ul><li>no centralised control, no agreed vocabularies, “wisdom of the clouds” (collective intelligence) </li></ul></ul><ul><ul><li>Leverage UGC (user generated content) </li></ul></ul><ul><li>mobile Web </li></ul><ul><ul><li>Use mobile devices (mostly phones, PDAs) to access the internet while on the road </li></ul></ul><ul><ul><li>Email, e-shopping, news reading, location based services </li></ul></ul>3/10 Opportunity Landscape Proposition Initial considerations Issues
  4. 4. Opportunity briefing technological advantages, business opportunities <ul><li>Semantic Web </li></ul><ul><ul><li>automatic interpretation of documents without human intervention </li></ul></ul><ul><ul><li>unleash information currently hidden in documents (.doc, .xls, .ppt, etc.) </li></ul></ul><ul><ul><li>Integration of large quantities of data and the possibility of inference across them </li></ul></ul><ul><ul><li>TBL quote: “ the most exciting discoveries will come from the serendipitous combination and integration of data drawn from diverse sources.” [ecomonist, 2007] </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Channel communication platform vs. 2-way (email, IM) </li></ul></ul><ul><ul><li>User in charge of content (generation, consumption) </li></ul></ul><ul><ul><li>Communal effort, community setting (folksonomies), non-specialist skills </li></ul></ul><ul><ul><li>Massive global audience (50+ MUsers) </li></ul></ul><ul><li>mobile Web </li></ul><ul><ul><li>ubiquitous computing </li></ul></ul><ul><ul><li>serendipity of information </li></ul></ul><ul><ul><li>Location and context aware services </li></ul></ul><ul><ul><li>Tele-presence and situation awareness opportunities </li></ul></ul>4/10 Opportunity Landscape Proposition Initial considerations Issues
  5. 5. Landscape & market market size, dynamics, population <ul><li>predications </li></ul><ul><ul><li>by 2012, 70% of public web pages will include some level of semantic mark-up [Gartner, 2007] </li></ul></ul><ul><ul><li>R&D for semantic technology will be $8.5B worldwide (2010) [Davies, 2006] </li></ul></ul><ul><ul><li>Growth in semantic technologies worldwide: from $2.1B (2006) to $54B (2010) [Davies, 2007] </li></ul></ul><ul><ul><li>Web 2.0 annual growth: 42% through 2011 [Gartner, 2007] </li></ul></ul><ul><ul><li>17B mobile devices on the internet by 2015 [IDC, 2005] </li></ul></ul><ul><ul><li>Demographics: up to 30% of EU working population will be directly involved in the production and diffusion of knowledge [EU, 2004] </li></ul></ul><ul><li>Dynamics & population ethnography </li></ul><ul><ul><li>semantic web community </li></ul></ul><ul><ul><li>Computational semantics (linguistics) </li></ul></ul><ul><ul><li>Applications of semantics </li></ul></ul><ul><ul><ul><li>Search </li></ul></ul></ul><ul><ul><ul><li>Tagging/annotation </li></ul></ul></ul><ul><ul><li>Interoperability & integration </li></ul></ul><ul><ul><li>Academic & industrial R&D groups (U.Maryland, U.Southampton, U.Manchester, HP/Jena, IBM/???, etc) </li></ul></ul><ul><ul><li>Early start-ups (put slide here with the icons of all players) </li></ul></ul><ul><ul><li>Big players and selective early investments (Oracle 10e/g RDF, IBM Websphere, Google analytics (?), Microsoft scholarly scientific community) </li></ul></ul><ul><ul><li>Web 2.0 market? Analysis? Players? (youtube, facebook, myspace, wikipedia, etc. </li></ul></ul><ul><ul><li>Mobile web: orange, vodafone, motorola, nokia (big) changing worlds, volantis (niche) pikeo + others from the slide (startups) </li></ul></ul><ul><li>leading academic & industrial labs </li></ul><ul><ul><li>U.Southampton (ontologies, 3stores, agents), U.Manchester (ontologies, DLs), U.Maryland (ontologies, tools), U.Sheffield (HLT), U.Stanford (Protégé), etc., HP Labs (Jena), IBM ??? (IODE?), </li></ul></ul><ul><li>Leading early adopters </li></ul><ul><ul><li>TopQuadrant, OntoPrise, ??? </li></ul></ul>5/10 Opportunity  Landscape Proposition Initial considerations Issues
  6. 6. Landscape & market niche areas <ul><li>syndication, mobile assistant </li></ul><ul><ul><li>Example areas: (1) estate agents property information aggregator (area and post code information, house prices sold, advertised, etc. info from public sector info, etc) in a web 2.0 style (syndication of other estate agents) and mobile devices enabled (due to mobility constraints of the job – property viewings) </li></ul></ul><ul><ul><li>Mobile-handheld market, example: </li></ul></ul><ul><ul><li>Similar: (2) handheld supermarket scanners – currently, used only for price checking and quicker check out, but can also be used for advertising (RFID enabled shelves), for guidance (knowing my preferences – stored profile), semantics used to communicate my preferences, etc. </li></ul></ul><ul><ul><ul><li>Niche vertical markets: </li></ul></ul></ul><ul><ul><li>(3) semantically enhanced web applications for certain vertical markets: law business (intelligent integration and aggregation of information – semantic annotation of legislation, etc.), free patents database and how to use it in a distributed environment (use of semantic mark-up to deliver the right patent information to the right people (when searching for competitors patterns) </li></ul></ul>6/10 Opportunity  Landscape Proposition Initial considerations Issues
  7. 7. Proposition & timing combining SW, Web 2.0 and mobile <ul><li>Use semantic technologies (from semantic hypertext to OWL) in a Web 2.0 style (enable and encourage UGC and social networking – attract a large audience) in a mobile market (17bn devices by 2015, more mobile devices than PCs) </li></ul><ul><li>SW: </li></ul><ul><ul><li>Established infrastructure, expertise mass (?), standards, tools, languages, etc, in the radar of big players </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Establishing social computing technology, penetrates corporate IT, attracts zillions of users, massive content generation/consumption, relatively cheap and deployable at global scale </li></ul></ul><ul><li>Mobile: </li></ul><ul><ul><li>Mobility requirements, pervasive computing, hamornisation with mobile telephony, penetration to emerging markets </li></ul></ul>7/10 Opportunity  Landscape  Proposition Initial considerations Issues
  8. 8. Proposition & timing timely opportunity <ul><li>why now - SW </li></ul><ul><ul><li>Early maturity, exploratory phase completed, infrastructure in place to see large scale commercial applications </li></ul></ul><ul><ul><li>Initial lessons learnt </li></ul></ul><ul><ul><li>Research prototypes showing potential virgin areas </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Established and maturing </li></ul></ul><ul><ul><li>Large, visible successes: wikipedia, flickr, youtube, etc </li></ul></ul><ul><ul><li>Entering corporate world (wikis, blogs, etc) </li></ul></ul><ul><ul><li>Informing requirements for enterprise 2.0 corporate information systems </li></ul></ul><ul><li>Mobile web </li></ul><ul><ul><li>Mobile devices set to dominate the computational personal device space (17bn by 2015) </li></ul></ul><ul><ul><li>Increasing computational capabilities (more than a mobile phone) </li></ul></ul><ul><ul><li>Suited to Modern lifestyle (not confined to a desktop device) </li></ul></ul><ul><ul><li>Mobile content increase and appropriate for personalisation </li></ul></ul>8/10 Opportunity  Landscape  Proposition Initial considerations Issues
  9. 9. Initial considerations early adopters – key advantages <ul><li>no one tackles all 3 (SW+mobile+web 2.0) </li></ul><ul><ul><li>Mention the best of breed for each of the three and the ones that are active in 2 areas </li></ul></ul><ul><ul><li>Ontomantics (DB read/write) – SW, TopQuandrant – SW/tools, another one (SI specific) </li></ul></ul><ul><ul><li>Pikeo, etc for mobile web + web 2.0 </li></ul></ul><ul><ul><li>Web 2.0  mature (youtube, facebook, lastfm, etc) </li></ul></ul><ul><li>Advantages </li></ul><ul><ul><li>Mention innovative idea and superior technological advantages </li></ul></ul><ul><ul><ul><li>i.e. hakia, powerset (search with semantic NLP), etc </li></ul></ul></ul><ul><ul><li>Market explorers  initial contacts, establishing a presence </li></ul></ul>9/10 Opportunity  Landscape  Proposition  Initial considerations Issues
  10. 10. Issues unpredicted factors <ul><li>technology shift </li></ul><ul><li>Media spin </li></ul><ul><ul><li>Gates’ quote – “2 nd internet boom, did not like web 2.0 gold rush </li></ul></ul><ul><ul><li>Lassila quote – sw is mostly an interoperability technology, but what is the monetary value of interoperability – how do you market sw technologies </li></ul></ul><ul><li>Saturation – run out of steam </li></ul><ul><li>Expertise and skills enhancement </li></ul><ul><ul><li>Eliciting experts and train new generation </li></ul></ul><ul><li>Be aware of “imitations” – “bogus caller” – how semantic is the semantic solution offered? Support, etc. </li></ul><ul><li>Over-expectations, Gartner hype cycle </li></ul><ul><li>Agents </li></ul><ul><ul><li>The “agents” factor </li></ul></ul><ul><ul><li>Intelligent agents community and synergy with SW – premise of the argument in TBL etal vision </li></ul></ul>10/10 Opportunity  Landscape  Proposition  Initial considerations  Issues
  11. 11. A talk delivered by Yannis Kalfoglou at Semantic Technologies (Semantic Web + Web 2.0 + mobile Web) as an investment opportunity Thursday, 18 th October 2007 Thank you for listening