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Is Doing a Business Plan Worth the Time  for a Startup?
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing
Why Undertake Writing a Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How In Depth Does It Need to Be: That Depends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Span 3 years sometimes 5 depending on need
Who Will Be Involved and How Name/Title Responsibility Task Timing Comments Jane Doe, President ,[object Object],[object Object],[object Object],[object Object],[object Object],Jim Johnson, VP Product Development ,[object Object],[object Object],[object Object],[object Object],Maria Garcia,  VP Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],John Smith, Accountant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Gathering Information
Why Research the Feasibility of Your Business ,[object Object],[object Object],[object Object],[object Object]
Where to Look for Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Look for ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compare Yourself to the Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Structure of the Business Plan
Business Plan Sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company/Business Description Section  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision/Mission Together they provide direction and focus  on where your heading long term and where you need to be today.  If you get into a bind, check your vision and mission for direction.
Vision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Great Vision Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mission Answers
Example of Great Mission Statements  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing Your Mission and Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketplace Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketplace Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Operations What are the key factors involved in creating your product/service? How does the business work (production process, supply chain, facility, equipment, management information systems)? Differs by type of business: ,[object Object],[object Object],[object Object]
Organization Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values and Social Responsibility –  Employees –  Suppliers –  Customers –  Community –  Environment  –  Obey the law –  Act ethically –  Honesty and fairness    in dealings –  Double or triple bottom line Values Social Responsibility
Exit Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk & Contingency  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Executive Summary •  Solve a problem •  Turn the problem into an opportunity •  Define the market and its potential •  Analyze the competition and  state your advantage •  Describe the company’s products •  Strategize on the best way  to market your product •  Portray solid management expertise •  Summarize financials and spell out  how much you need and for what
Questions
Success Factors
Questions to Ask Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions Others Will Ask Is the idea solid? Is the market large enough? Do they understand the market? Is the industry healthy? Are the financial projections realistic and positive? Is management experienced and capable? Are they strategic and flexible? Do they have good control  of their finances? Are they passionate and motivated? Does the team have values and integrity? How will I get my money back?
Dotting the “i” and Crossing the “t”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions
Something Extra
Nondisclosure Agreement (NDA) ,[object Object],[object Object],[object Object],[object Object]
5 Ways to Name ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Your Reasons For Starting a Business ,[object Object],[object Object]
Determine the Additional Support You’ll Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Your Own Direction
Suggested Reading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions

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Is Doing a Business Plan Worth the Time?

  • 1.  
  • 2. Is Doing a Business Plan Worth the Time for a Startup?
  • 3.
  • 5.
  • 6.
  • 7. Time Span 3 years sometimes 5 depending on need
  • 8.
  • 11.
  • 12.
  • 13.
  • 14.
  • 16. Structure of the Business Plan
  • 17.
  • 18.
  • 19. Vision/Mission Together they provide direction and focus on where your heading long term and where you need to be today. If you get into a bind, check your vision and mission for direction.
  • 20.
  • 21.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Values and Social Responsibility – Employees – Suppliers – Customers – Community – Environment – Obey the law – Act ethically – Honesty and fairness in dealings – Double or triple bottom line Values Social Responsibility
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Executive Summary • Solve a problem • Turn the problem into an opportunity • Define the market and its potential • Analyze the competition and state your advantage • Describe the company’s products • Strategize on the best way to market your product • Portray solid management expertise • Summarize financials and spell out how much you need and for what
  • 39.
  • 40. Questions Others Will Ask Is the idea solid? Is the market large enough? Do they understand the market? Is the industry healthy? Are the financial projections realistic and positive? Is management experienced and capable? Are they strategic and flexible? Do they have good control of their finances? Are they passionate and motivated? Does the team have values and integrity? How will I get my money back?
  • 41.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Set Your Own Direction
  • 49.