Insights Success has shortlisted "20 Most Admired Companies of the Year 2019 with an intent to acknowledge & admire the novel approaches of these businesses

1. Most
ThirtyYearsofSuperiorClient
ShareholderReturns
Volume09| Issue03| 2019
Galt&
Company

4. How Brands
Changed the Way
We Shop
Few decades ago, the idea of “purpose” that
inspired brand development and management,
was a far cry. However, few prophetic companies
including “Johnson and Johnson” were miles ahead of
the curve by the high standards of inspired individual
leadership. Still, it needed few more years for the
business community to turn its attention to brand values.
It all happened when Steve Jobs recognized the power of
brand values in driving brand awareness and loyalty.
After returning to Apple, Steve drew a parallel line
between the company’s mission and brand values in his
famous speech. The best part was, Jobs was one of the
very few leaders who recognized that brand values can
eventually drive customer’s decision making in addition
to earning the customer’s trust.
However, most of the business owners eventually
ignored the final part of the speech and they came up
with half-baked solutions, which were mainly for the
sake of competitors or the customers, not for the brand.
So, those half-baked brand values eventually ended up as
meaningless, and were unable to bring the real change in
the customer's mind and organizational culture.
Now you may ask why I’m so bothered about the term
“Brand Values”.
One of the most important part of brand values is, it
engage customers on a far deeper level. The best part is,
rather than just forming a connection, it instills love and
affection into the customer’s heart. On the emotional
level, customers are often drawn to those brands, who
offer certain feature and benefits over the others and
whose products are future proof. Still, customers will
never fulfill their needs until they feel safe. So, brand
values eventually tell customers that it’s safe to move
forward with the purchase. That’s how love andaffection
towards a brand gets formed and you know the drill,
right? Love and affection goes beyond one time
Editor’s Desk
Great brands sells
dreams, not products.

5. purchases- it leads to multiple purchases in long
term.
So, with great enthusiasm Insights Success has
shortlisted, “20 Most Admired Companies ofthe
Year, 2019”, who are working round the clock to
change the way how businesses work.
As our cover story, we have Galt & Company, who
works with Fortune 500 companies to develop the
strategies and organizational capabilities that
achieve and sustain superior shareholder returns
over time. The organization brings the discipline of
the capital market inside a corporation, impacting
how strategic, resource allocation and performance
management decisions are made.
Also while flipping the pages of the magazine,don’t
forget to go through the CXOs and articles written
by industry experts and our in house editorialteam.
Let’s read!!
Kaustav Roy

6. Cover Story
Galt &Company
Thirty Years of Superior Client Shareholder Returns
08
Tech-Know
Insights
What a tech CEO
can teach your
business about
digital?
Tech Outlook
The Role of
Consultants for
Every Business
Stage
14 30

7. CONTENTS
ARTICLE
18
Assurance
Minimizing Risk and
Maximizing Health
26
OptimiztTechnologies
Bearing Flagship in
Technology Sectors
34
Spark Energy
Competing in the
Transformation of the Retail
Gas & Electricity Industry
22 36
Infrastructure
Transformation
AI Moving Towards
Transformation of
Industries
Editor’s Choice
Entrepreneurship
Going Beyond the
Comfort of Safety to
Make Larger Impact

9. sales@insightssuccess.com
September ,2019
Senior SalesManager
MarketingManager
TechnicalHead
TechnicalSpecialist
Editor-in-Chief
Pooja M. Bansal
ManagingEditor
Anish Miller
ExecutiveEditor
Kaustav Roy
Assistant Editors
Jenny Fernandes
Rohit Chaturvedi
Visualizer
David King
Art &DesignDirector
Amol Kamble
AssociateDesigner
Kushagra Gupta
Kshitij S
BusinessDevelopmentManager
Peter Collins
John Matthew
SalesExecutives
David, Kevin, Mark, Sagar
BusinessDevelopmentExecutives
Steve, Joe, Alan, SanketJacob Smile
Aditya
Digital MarketingManager
Marry D'Souza
SME-SMOExecutive
Prashant Chevale
ResearchAnalyst
Frank Adams
CirculationManager
Robert Brown
DatabaseManagement
Stella Andrew
TechnologyConsultant
David Stokes
Co-designer
Poonam Mahajan
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10. Galt &
Company
Thirty Years of Superior Client Shareholder Returns
n an interview with Insights Success, Sco† Gillis, Lee
Mergy, Joe Shalleck, Co-founders of Galt & Company,
Ishare valuable insights from the experiences they gained
advising some of the world's largest and most successful
corporations. Below are the highlights of the interview
conducted between them and Insights Success:
How do your services benefit your clients?
Galt & Company works with Fortune 500 companies to
develop the strategies and organizational capabilities that
achieve and sustain superior shareholder returns over time.
We bring the disciplines of the capital market inside a
corporation, impacting how strategic, resource allocation
and performance management decisions are made.
Each of our relationships begins with an in-depth
understanding of where and why our client’s business is
creating and consuming shareholder value, what strategies
are currently being pursued, where resources are being
allocated, how performance is being measured and
managed and what management capabilities are in place.
From there, we focus on the highest value-at-stake strategic
COVERSTORY
issues and opportunities facing the company while we also
put in place the organizational capabilities and disciplines
that will be needed to execute against those opportunities
and to sustain superior performance going forward.
Describe the experiences, achievements or lessons that
have shaped the journey of Galt & Company.
Galt was founded on the belief that there is an explicit
connection between performance in customer markets and
capital markets; that shareholder value can be managed
and that the ultimate measure of performance for any
publicly traded company is the shareholder returns that
company delivers over time relative to its industry peers.
We have learned that the biggest influence on a
corporation's relative shareholder returns are the
management standards and decision processes that are
used to run the company. Companies that consistently
deliver superior shareholder returns exhibit similar traits in
these areas, namely they have
 A clear and consistent definition of winning and ultimate
measure of performance – constantly seeking

11. to outperform competitors and investor expectations
 A keen understanding of where and how they generate
customer value and how to monetize that
differentiation in terms of cash flow and economic
profit, which in turn drive their ability to reinvest and
the shareholder value they create
 Manage to an evergreen value-improvement agenda –
focusing management time and attention on those
things that will materially impact economic profit
growth and shareholder value
 Strategies and resources that are focused on growing
share in profitable markets in which the company has,
or can establish, a competitive advantage, while fixing
or withdrawing resources from other markets or market
segments
 Aligned decision standards, processes and capabilities
to effectively drive relentless management of profitable
growth deep down into each business unit
What according to you are the evident challenges in the
industry?
The market for business strategy advice is particularly
opaque where advisory firm size and brand recognition are
not well correlated with the actual results their clients
realize. This places high value on the purchasers of
advisory service to do their own, in-depth due diligence
before trusting the advice they come to rely upon and
paying the fees they will be charged. In addition, clients
should require clear definition of what measurable results
they should expect from their advisory relationship and the
consequences of under or over-performance relative to
that measure. Furthermore, clients should expect advisors
to help strengthen client capabilities, not replace
fundamental responsibilities of the management team.
What are the current trends that are driving the industry?
Changes in market structure and the drivers of competitive
position have become quicker and more consequential
than at any time over the last 30 years that we have been
advising large corporations. Where once technologic
advancements improved the efficiency of traditional
business models, digitization is in many cases redefining a
company's offer and leading to complete restructuring of
the supply chain.

12. These changes are occurring with such speed that
established competitors can become obsolete and
enormous shareholder value can disappear in only a few
years. This places a premium on:
 Understanding how technology is changing customer
needs and buying behavior, product/service offers and
supply chains in a company's industry
 Considering fundamental changes in where to
participate and how to compete, not just incremental
changes to current strategies
 Insuring that digital innovations and technology
investments have clear paths to commercialization and
returns
Where does Galt & Company envision itself in the long
run and/or what are its future goals?
Galt has and will continue to pursue a consistent goal: to
help the management of the world's leading corporations
achieve and sustain superior performance in the customer
and capital markets. Over the last 30 years, our partners
have helped over 35 corporations pursue that shared
objective, including companies like Caterpillar, Abbott
Laboratories, Coca-Cola, Clorox, McCormick, Gillette, BB&T
and others. We serve clients across the globe from offices
in New, York, Chicago, London and Singapore.
Considering the rising number of competitors, howdoes
Galt & Company stand out from its competitors?
Galt is the only advisory firm exclusively dedicated to
helping large, multi-national corporations develop and
implement the strategic and organizational changes
required to achieve and sustain superior shareholder
returns. We have an unmatched track record of client
results. On average, our clients have sustained total
shareholder returns greater than 150% of their industry
peers, oGen for 10 years or more aGer our engagements
have ended. There is no other advisory firm with that track
record or reputation among Fortune 500 chief executives.
About the Leaders
Scott Gillis, Lee Mergy and Joe Shalleck are Co-Founders
and Senior Managing Directors at Galt. For thirty years,
they have been advising chief executives and board level
management on the strategic, operating and organizational
changes needed to deliver superior shareholder returns.
About the Company
Galt & Company works with Fortune 500 chief executives
and their management teams to develop the strategies and
organizational capabilities that achieve and sustain superior
shareholder returns. Galt brings the disciplines of the
capital markets inside a corporation, impacting business
strategies, resource allocation and performance
management. The firm's clients sustain shareholder returns
in the top quartile of their industry peers.

13. COVERSTORY
Lee Mergy
Co-founder
Joe Shalleck
Co-founder
Scott Gillis
Co-founder
Galt brings the
disciplines of the
capital markets
inside a corporation,
impacting business
strategies, resource
allocation and
performance
management.
Galt workswith
Fortune 500 chief
executives and their
management teams
to develop the
strategies and
organizational
capabilities that
achieve and sustain
superior shareholder
returns.
Galt’s clients sustain
shareholder returns
in the top quartile of
their industry peers.
“ “ “

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16. very business owner and executive comes to the realization and fear that they don’t know what they don’t know at
some point in the game. Toleap beyond this fundamental hurdle, wise leaders lean on experts to help fill in the gap.
EExperts such as CPAs, attorneys, bankers, mentors, and consultants are routinely sought by successful business
owners for guidance, advice, and support that can be promptly made effective. Gaps in business are essentially analyzed to
determine the best, quickest, simplest, or most cost-effective solution, which is then developed and finally implemented by
consultants in various niches every minute of the day.
Consulting is a big industry for a reason. Businesses have a high risk of failure. Failure is easy, and failure is hard. With the
assistance of a consultant, businesses have a much better chance of survival. Let’s take a look at how consulting can work at
every stage of a company.
Start-up / Pre-revenue
This stage of a business is filled with passion and dreams. The owner is typically a technician within the industry breaking
free from the constraints of their boss or is a dreamer of great things in general. Problems arise when the many
components of running a business the right way interfere and bog down this solopreneur. Seemingly simple, but highly
important, responsibilities such as accounting, operations, and marketing can quickly overwhelm and lead to failure.
Bringing in a consultant at this stage or prior to start up can save the solopreneur from a tremendous amount of stress. The
consultant can walk the owner through the hurdles of business with ease and experience. Establishing systems, creating
procedures, and building plans for sales and marketing will prepare the busy start-up for successful growth through to the
small business phase.
The
Roleof
Consultants
for Every
Business Stage
www.insightssuccess.com14 | September | 2019

17. About theAuthor
April Salsbury,MBA is the owner
of Salsbury &Co.,a business
management consultingfirm.
After growing an organization
from 15 employees to 100
employees and seven locations,
including international
distribution and working in
legislation for industry oversight
and accreditation, she believed
her experience as a CEO and a
“builder” could help small
business owners avoid certain
hurdles and gain valuable insight.
www.insightssuccess.com September | 2019 | 15
TechOutlook

18. Mom & Pop Shop
Mom & Pop Shops are what we refer to small businesses
with 1-25 employees. This may be a small generational
business or a growing start-up that is hiring friends and
family to help get the job done. One day, the goals become
too large and the owners take on more than they can
handle in an effort to grow. What these owners don’t
realize is that they need to have defined systems in place,
along with communication, leadership, and a growth plan
to move beyond Mom & Pop Shop status to Small Business
status without suffering collapse.
Small Business
The small business typically has 1-100 employees which
may also include many family and friends. Some systems
are in place, yet there lacks organization and
communication leading the owner down a path of “too
many chiefs” or not enough oversight. At this stage,
business owners may discover they have a lot of people
doing the same thing, no formal processes and a lot of fires
to put out. Stress once again takes hold of the business
owner in a way that may make them question closing shop
and going back into the workforce.
Consulting at these stages require in-depth analysis of
where the company currently exists on the spectrum and
identifying gaps in the foundation of the organizational
structure. Analysis will require a look at financial
performance, operations workflow and processes, systems
integration and utilization, human resources suite of
knowledge and procedures, centralized standard operating
procedures, marketing plans and strategy, and more.
Analyzing each component of the business will bring to
light top layer and secondary issues that the consultant will
prioritize to match urgency and effective organizational
modeling for proper implementation. Business owners
should expect this process to take some time, but in the
end the business will operate like a well-oiled machine
ready for growth.
Mid-size Business & Enterprise
The Mid-size Business has successfully identified the needs
of a growing business. Most companies of this size (101-
999 employees) and of the Enterprise size (1,000+
employees) have established policies and procedures,
human resources, systems integration with maximized
utilization, and have a plan to move forward. These areas
will experience ongoing expansion enhancement over
time. Mid-size companies will start to departmentalize and
create an executive team for improved oversight and
strategy development. Problems Mid-size companies face
are keeping everyone working toward the same goal,
communication, effective leadership and management
development, mergers and acquisitions, continuous
improvement of systems and operational workflow and
recruiting for longevity all while staying on top of their next
strategic move and pacing change. Enterprises continue to
refine and silo roles within the company; however they
experience many of the same issues a mid-size company
does.
At Mid-size and Enterprise level, Consultants are brought
into a company on a project basis and will be focused on a
niche of service. This is when the: Branding Consultant is
brought in to develop a brand or revitalize a brand for a
segment of the business; Lean Specialists are brought in to
examine one segment of the manufacturing process;
System Analyst is brought in to create functional APIs to
connect the 25 soGware programs used by the company to
prevent errors and reduce time wasted on duplicating
entries; and possibly, Coaches are brought in to develop a
mid-level management team.
There is a need and a place for Consultants at every stage
of business, even before the first signs of failure. Bringing a
Consultant into the company earlier in the process will
make the transition to the next big step easier and the
long-term outcome of the business much better. Although
business owners may have a difficult time justifying the
cost of consulting, especially if funds are limited, the
desired end result has greater potential to be realized in a
shorter timeframe. Companies that have successfully
worked with consultants see the value of their work in the
overall success of the business and oGen retain consultants
for future projects.
www.insightssuccess.com16 | September | 2019

20. s one of the largest and most
awarded independent
Ainsurance brokerages in the
U.S., Assurance is the premier,
national insurance brokerage for
clients and industry professionals. The
company is an alternative to
brokerages that sacrifice clientservices
to meet profit demands, that
institutionalize clients in a manner that
negates personal relationships and
accountability, and that marginalize
and disengage top talent.
Assurance invests an industry-leading
percentage of revenues back into the
services its clients need to improve
their businesses. It generates
measurable client value by minimizing
risk and maximizing health.
Additionally, it attracts and retains the
best insurance professionals by
rewarding their expertise, investing in
their futures, and recognizing their
contributions.
Assurance is currently the 35th largest
insurance broker of U.S. business. It
places over $1.5 billion in premiums
annually for businesses andindividuals
and is staffed by over 500 of the
brightest and most competitive people
in the insurance industry.
In an interview with Insights Success,
Tony Chimino, the Chairman & Chief
Executive Officer of Assurance shares
his insights on how Assurance creates
value by minimizing risk and
maximizing health for over 6,000
businesses and individuals acrossthe
country through a suite of insurance
solutions.
Below are the highlights ofthe
interview:
How do you diversify your products
and solutions in order to benefit your
clients?
There are significant fixed and variable
cost components that drive a client’s
total cost of risk –whether it’s on the
business insurance, employee
benefits, financial, surety bonds or
private insurance side. What makes
Assurance unique is that we
understand this concept and have
integrated multiple service plaVorms
into on cohesive unit. Our insurance
professionals work in lockstep with
other departments across the agency.
The service plaVorm provides clients
with a handpicked team based on risk
profile, as well as ensures best in class
service, transactional expertise and a
dedicated claims and safety advocates.
Key advantages include early risk
identification, effective pre-and post-
claims management, reduced claims
and premium cost, robust wellness
initiatives and benefits, as well as
improved business processes.
Describe the experiences,
achievements or lessons learntthat
have shaped the journey of
Assurance.
We’ve been fortunate over the years
to have been recognized as a “Great
Place to Work” by many national, local
and insurance industry-specific
publications. Our workplace culture
has continually evolved, though we
came by this recognition quite
organically. It began with the ideology
that an engaged workforce would
produce better results for our clients.
We drove engagement with a focus on
transparency, vision setting, career
development and appreciation. And
while those things wound up having
the impact we’d hoped in terms of
client satisfaction and performance,
admittedly it has and continues to
propel our organization in ways we
never quite expected. Not the least of
which is by helping us to continue to
attract the best and brightest talent in
our industry who desire a culture and
environment not typically found in the
insurance brokerage space.
What according to you are the
evident challenges in the industry? As
technology seeks to replace friction in
nearly every industry imaginable, our
brokerage world is certainly not
immune. We must take care to
credibly calculate the value we bring
and the impact we make beyond
merely the execution of services that
require limited thinking. In addition,
the changing regulatory landscapeand
rising healthcare costs continues to
pressure our clients and so creative
approaches are needed to drive
solutions.
Minimizing Risk and MaximizingHealth
www.insightssuccess.com18 | September | 2019

21. Considering the rising number of competitions, howdoes
Assurance stand out from its competitors?
There’s been a disturbing trend over the last 15 years in the
insurance brokerage industry: growth merely by
acquisition, over-funded by debt. Now, the massive debt
trend in our industry has resulted in numerous unintended
consequences including the marginalization of production
talent. As an independent and privately held insurance
brokerage, we place value on our employees, we do not
marginalize talent or treat our employees like a mere
expense.
Where does Assurance envision itself in the long run
and/or what are its future goals?
We believe we’re our clients’ best investment. We expect
to stay true to our passion of minimizing risk and
maximizing health through our long-term vision of
"credibly calculating our services create $1 billion in value
annually for clients."
This vision keeps us focused on improving the culture,
productivity and bottom line of our clients, not of
ourselves. Generally, if we maintain our growth trajectory,
by 2025 we expect to have a physical presence in 5 major
geographic markets across the United States and be among
the very largest privately-owned and independent
brokerages in the country.
Testimonials
“We’ve been with Assurance since early 2006. Assurance
has provided effective guidance, unparalleled
benchmarking, aggressive market representation, as well
as superior customer-centric service. We value their
expertise, loyalty, commitment to our industry and daily
recognition that their service integrity is perpetual and
necessary in today’s competitive environment. We not only
recommend Assurance to our partners and peers; we
promote them as a value add to our business model.” -
Labor Finders
“We’ve had a working relationship with Assurance for over
15 years. They truly understand our business environment
and the pressures the Senior Living industry puts upon us.
Assurance has saved us enormous amounts of premium
costs over the years, while continuing to put our best
interests first. We consider them as more than our
insurance brokers; they’ve become our business partners
and most importantly – our friends.” - Heritage Enterprises,
Connie Hoselton, Executive Vice President Human
Resources
About the Leader
Tony’s driving ideology for Assurance is a complete and
dedicated focus on creating value for clients through
minimizing risk and maximizing health. This includes a
combination of business insurance, employee benefits and
risk management improvements. Tonycredits Assurance’s
growth and success to hiring the most talented people in
the insurance industry who are then recognized, rewarded
and energized to make clients better.
Minimizing Risk. Maximizing
Health. These fourwords give
us purpose, fire us up and
challenge us every day. This
passion affords each
Assurance employee the
opportunity to profoundly
impact theworld.
www.insightssuccess.com September | 2019 | 19
TonyChimino
Chairman & CEO

24. AI
n the recent years, Artificial Intelligence (AI) has
transformed various industries and helped toperform
ideal amalgamationof human intelligenceand machines has
proven that it can create wonders in the businesses. This
attachment of human intellect with the machine assists
businesses, to automate their day-to-day activities, to
understand customer behaviors, to decrease work
expenditures and to create occurrences on an individual
level.
Therefore, business individuals need to keep a close eye on
the latest developments occurring in AI industry. This
information can be vital as they can utilize AI in areas where it
cancreateprofitforthem.
There are various industries that are already utilizing AI in
their respective business functions and are getting
benefited. Following are some of the leading industries that
have utilized AI as an instrument to optimize their
operations:
1.Healthcare
Healthcare sector has shown a positive response to
assimilate AI in its field. That is the reason; Healthcare has
received enormous funding to develop and execute AI. The
modern day machine intelligence is assisting healthcare
sector to examine medical data extracted from X-rays, CT
scansandvariousothertests.
Segregation of this information is important as doctors go
through the patient's history to check and diagnose illness.
Healthcare experts are dependent on their years of
experience and prefabricated algorithms to acknowledge
Moving Towards
Transformation of Industries
Ibetter and achieve success in their respective arena. An
www.insightssuccess.com22 | September | 2019

25. the symptoms of an illness. However, sometimes they
overlook and make mistakes unconsciously. A BBC report
titled ‘AI Early Diagnosis Could Save Heart and Cancer
Patient’ stated that nearly 20% of experienced doctors make
mistakes while diagnosing patient’s illness. Therefore, this
arduous as well as daunting task is certainly made easier by
AI.
There are famous examples of utilization of AI in healthcare
sector. The Babylon AI doctor app avails speech recognition
to interact with patients cross-examines carefully against its
database and provides necessary treatment. Another
interesting healthcare AI, Molly by Sense.ly -virtual nurse
app- links patients to scientific recommendations and help,
with the assistance of proprietary categorization engine pays
attention to the patients and replies appropriate response to
them. MicrosoG’s Hanover project utilizes machine
comprehension with natural language processing to forecast
productivecancerdrugcompatibletothepatient.
2.AutomobileandLogistics
Automobile industry is witnessing crucial shiGs such as
autonomous driving, connectivity, electrification and divided
mobility. It is anticipated that the automobile industry will
experience rise in economic growth by shiGing from
conventional to disruptive technologies and unconventional
businessmodels.
On October 14 2015, Tesla announced that it is going to
launch an autopilot car i.e. a car with self-driving capability.
The car is expected to drive itself from coast-to-coast with
the help of autonomous navigation. Other car makers are
aiming to implant AI services like Amazon’s Alexa. This will
authorize passengers to self-command car technologies with
thehelpofnaturallanguagevoiceorders.
German premium car maker Mercedes-Benz has deployed
voice command personal assistant in CES show 2018 held in
Las Vegas. Its arch business rival BMW followed the footsteps
and decided to adopt Alexa and its assimilation into its
handpicked BMW and mini automobiles. KIA Motors has also
proclaimed that it is thinking about assimilating Google
assistantinitscars.
It is the need of the hour for any business to perform better in
its services and increase profit as much as possible. It is
expected that machine learning (ML) will empower systems
to an extent that they will comprehend the data and utilize it
to increase their performance. This is where AI comes into
the picture. The association between AI and ML can create
wondersinlogistics,wheretimeisaparamountentity.
The logistics sector gathers extensive data from diverse
sources such as websites, smartphones and various
telematics tools. Predictive analytics not only rearranges
Infrastructure Transformation
www.insightssuccess.com September | 2019 | 23

26. delivery schedule but also predicts subsequent orders which
gives logistics sector an advantage to utilize its resources
effectively.
Interestingly, AI does not stop there. It assists in semi-
autonomous driver assistance, autonomous fleets for ride
sharing, engine overseer and forecasting maintenance for
automobiles.
Also, AI has been assisting logistics sector to construct supply
chains beforehand with the help of advanced systems. This
computer assistance in automobiles delivers goods in the
efficient manner which is essential for the success of a
logistics company. The forecasting helps logistics to avoid
disastrous calamities such as difficult weather situations,
trafficdelaysandmanyunexpectedoccurrences.
3. MarketingandAdvertising
Marketing sector has changed drastically over the years.
Customers anticipate for a personal experience and it is the
need of the hour for marketing sector to change itself and
adjust accordingly. They are required to leave the
conventional methods of marketing and concentrate on
enhancing their communication, execute demands as well as
aspiration. This adaptation of AI is vital for marketing sector
as reluctance to implement this new technology can lead to
lossofbusinessforthecompany.
AI assists marketers to find and forecast customer attitudes.
This precious information allows marketers to carry out
impacVul keywords and communicate with consumers on a
more personal level. Moreover, chatbots also help to execute
this communication in a less expensive, effective and in a
persistent way.
On top of it, AI generates ideas which are subdivided into
many sub ideas. This way the risk of catering a sole idea is
eliminated and various ideas can be catered according to
customers and their preferences. Brands have started to
acclimatize on this useful technology and are focusing on
selected customers. Startups have also begun to apply AI
with the help of AI automated personalization and
compelling videocontent.
4.VirtualAssistant
A Virtual Assistant can help you to handle smart home
devices. This feature will allow you to administer door locks,
lights, appliances and many smart home devices. There are
Virtual Assistants available in the market, which show the
capacity to function as an intercom. A user needs to place
Virtual Assistants in every room to communicate with others.
Amazon Echo’s ‘Drop In’ feature enables users to interact
witheach otherfromdifferent rooms.
Users can also utilize Virtual Assistants to shut down and start
TV sets on compatible television models. In addition, a
Virtual Assistant in the kitchen can also be utilized to handle
kitchenmachines.
Virtual Assistants such as Amazon Echo as well as Google
Home incorporates ‘Routines’ attributes which allow these
Virtual Assistants to carry out many tasks on a single
command given by the user. This means a user can create a
‘Routine’ command which will instruct the Virtual Assistant
tostartmultipletasksitsupposedtoexecute.
Industries are constantly trying to update themselves by
adapting new technologies. AI is transforming industries and
helping them to grow their businesses. It is going to advance
into more sectors. It will help human beings to operate risky
tasks, decode universal issues and take care of various
human tasks. We can definitely anticipate a future where AI
willbethenewnormal.
www.insightssuccess.com24 | September | 2019

28. Bearing Flagship inTechnology Sectors
Optimizt Technologies
n an interview with Insights Success, Optimizt
Technologies (OT) emphasizes on the contribution
Imade by its impeccable team in order to bring
difference in the customary business practices. With the
edition "20 Most Admired Companies of the Year
2019", Insights Success admire such organization’s
diligence to offer authentic solutions to its customers.
Below are the highlights of an interview:
Give a brief overview of the company and its vision.
Optimizt Technologies (OT) is most recognized & trusted
Engineering Service Provider (ESP) company established
in year 2010. OT offers multi-disciplinary technology
services that are tailored as per the client demand with
Innovation to Integration and Implementation. OT
serves diverse Industries such as Automobile,
Aerospace, Civil Structures, Energy, FMCG, Off Highway
Vehicles, Metro Rail, Process Industry (Oil & Gas) along
with clients from Asian, European, and North American
countries.
Due to its outstanding service quality and performance,
worldwide renowned companies approach OT.It has
also received prestigious International awards &
recognitions for innovative & quality technology services
and business excellence in year 2012, 2015, 2018 and
2019.
Its expertise lies in Engineering Product Design and
Development, Mathematical Computation and
Simulation, Application Development, Cloud Computing
Services, Test Automation Services, Process
Improvement and Audits, specialize Corporate Trainings
and Staffing Services. Using their expertise, they create
unique and enduring synergies aligned to their clients’
business mission and goals.
OT’s vision is to become the most recognized, trusted
and value-added technology partner globally by its
Clients.
How do you diversify your products and solutions in
order to benefit your customers?
We want to diversify our offerings to consolidate our
presence for existing market and clients. Then slowly we
will expand our offerings to new geographical markets
within next few years.
We will identify our value proposition, articulate it and
back it up with evidence. We will focus on core skills,
capabilities and achievements when determining our
value proposition. Formulating business development
strategy, building network and relationships, evaluation
of resources will help us to grow during significant
challenges in this market.
Onsite or nearshore business model has been developed
for our existing clients which has brought more clarity
and success in our business. Perfection in project
management, well-defined processes, value-added
services, strategic partnership and at last investment in
resources has also helped us to succeed. Presently, we
are focusing on reinforcing competencies for future
technologies like IIoT, AI, Data Science, Cloud Services
etc.
www.insightssuccess.com26 | September | 2019

29. Give a detailed explanation of the featured
person’s influence towards the industry and the
company.
Jitendra Jagtap is the Founder and CEO of Optimizt
Technologies, having 14 years of experience in
engineering design and research field along with
project management. His role at OT is Techno-
Commercial, which includes overseeing cross-
functional groups and defining new business
strategies, identifying emerging technologies, new
business prospects, key accomplices and OT’s
branding.
Staying attuned with the company’s mission and
vision, Jitendra has taken some steps for enhancing
OT’s growth and building trust in employees and
clients. These steps involve creating spark in the
team, gap analysis and training, improving facilities,
implementing quality processes and security
systems etc.
Jitendra has delivered hundreds of corporate
training programs for MNCs from USA, Europe,
India. Thousands of engineers are in his credit
who are working all over world in the field of
R&D today. Jitendra also has great influence as
technical consultant to few Asian and
European organizations
operates in India.
Describe the experiences,
achievements or lessons learnt
that have shaped the journeyof
OPTIMIZT TECHNOLOGIES.
In most professional services it is
difficult for customers to judge
quality until it’s too late and they
face a potential catastrophe.
Having clear understanding ofthis
fact, OT has developed long term
strategy to win new businesses.
Initially focused on pilot projects and
affordable pricing services, we have
Optimizt Technologies offers
innovative and value added
engineering & technology solutions
to diverse businesses globally.
”
”
—Jitendra S. Jagtap
CEO
www.insightssuccess.com September | 2019 | 27

30. built strong confidence and trust in our clients.
Consistent investment in knowledge, resources,
processes, strategy has helped us to shape OT as trusted
partner for our clients. We learned good lesson that fuel
your business by leadership, people and systems while
value the time.
Within 9 years of business, we have been recognized
globally for our services and expertise. Fortune 500 and
globally listed world renowned companies are our
clients today. We have received few International
Awards in recognition of quality, commitment &
innovation for our services. Though we feel proud today,
we will continue to work tirelessly and persistently to
grow our business globally to create employment and
other society benefits.
What according to you are the evident challenges in
the industry?
Challenges such as need for innovation, increasing
competition, pricing aligned to client business metrics,
short delivery models, retention of talent in budgeted
cost are key challenges in todays industry. These
compounding parameters are driving significant
transformation, pushing professional services providers
into a new era of services delivery.
Over the course of the next few years, we will see
significant changes in the services engagement models.
Tofacilitate the change, managed services contracts for
ESPs will need to move away from the traditional
engagement models to demand more value and tighter
service integration.
Where does OPTIMIZT TECHNOLOGIES envision itself in
the long run and/or what are its futuregoals?
In upcoming years, OT’s strategy is to initiate marketing
& operations in handpicked countries with select
services in demand. building customer credibility,
developing domain expertise and promoting the
acceptability of the offshore concept. Along with this,
company is planning to start operations in potential
countries to provide nearshore services to new clients.
OT plans to build a brand image and wants to be
recognized as a trusted partner in this market. By the
mid of 2020, the company will be investing for resources
in future technologies in its porVolio such as IIoT, AI,
Data Science, Cloud Services etc.
Its long-term goal is to develop smart methods & tools
for engineering community to enhance learning
efficiency. Then it will be offered at affordable price
especially for economically poor students in Asia. OT is
planning to establish Technology Research Centre with
necessary facilities for engineering students where
Industrial subject matter experts will be invited to guide
these engineers of future.
Considering the rising number of competitions,how
does OPTIMIZT TECHNOLOGIES stand out from its
competitors?
Due to emerging technologies and market trends, there
are significant changes in traditional engagement
models to demand greater value and tighter service
integration. Currently OT is also facing many challenges
due to rising competition. On the bright side, rising
competition is creating opportunities for OT to think,
reinforce and fine tune business model for long run.
OT is now focusing on delivering technical excellence,
custom business models aligned to client business
needs. Along with this, company is predicting future
technologies to add new services vertical in offerings
and upholding professional pride and integrity.
Company is working tirelessly and ethically to ensure
that values are added to every service it delivers. In
order to do so, this India based company is going to
leverage the massive pool of skilled workforces to
deliver outstanding technology services.
Innovation, Integrity, Inspiration is the key parameters
which OT focuses as part of business strategy to
successfully stand out in future market.
Testimonies:
Fortune 500 and globally listed companies like Johnson
Controls, Emerson, Alfa Laval, Atlas Copco, Forbes
Marshall, GE Oil & Gas, MAHLE, Henkel, HORIBA MIRA,
Putzmeister, TCS, Tech Mahindra, PARI Robotics, Jindal
Steel, TATAAutoComp, Godrej are few of its clients to
whom it has been providing services. OT has
successfully executed critical projects for USA’s top
Electric Vehicle OEM, Europe’s leading Metro Rail
Supplier, Japan’s leading Electric Drive supplier which
was awarded by giant Indian IT companies as a strategic
services partner.
www.insightssuccess.com28 | September | 2019

32. Pam Bateson
CEO & Co-founder
Thrive Partners
www.insightssuccess.com30 | September | 2019

33. What a tech CEO can
teach your business
about digital?
About theAuthor
Pam Bateson is an expert coach and
mentor in business, training others to
M a s te rs level qua l i fi cati on s a n d
supervising coaches. She has worked
within the healthcare, retail, hotels,
construction, media, agencies, education
and public sector. She specialises in C
o a c h i n g , M e n to r i n g , E m p loy e e
Engagement, Change Management,
Le a r n in g a n d Dev e lo p m e n t an d
Organisational Design. She has worked
with all levels in organisations from g r
a d u a t e s to t h e C E O . S h e h a s
designed change programmes that
connect projects, outcomes, training and
coaching. The performance outcomes
have been outstanding. She is CEO
and Co-founderat ThrivePartners.
am Batesonset up ThrivePartners,
an on-demand coaching company,
Pthree years ago. In this article, she
sharesher pointofviewonhowimportant
humans are in a more digital world, what
she’s learned as a tech CEO, and what this
means when you’re looking to use tech in
a way that’s both disruptive and works for
customers. In October 2015, I gave up a
successful career as a management
consultant and coach to set up Thrive
Partners. Lots of people thought I was
crazy. I was approaching 50, with two
children still at home. But for the decade
running up to that decision, I’d been
thinking about a better way to deliver
coaching – supported by digital, to share
more widely the coaching tools I’d used to
helpclientsformanyyears.
This was the business I set out to build
three years ago. Today,we’re working with
25 clients on five continents – delivering
our own brand of on-demand coaching,
backed with insights for the whole
business. The learning curve has been
steep – particularly for someone who, by
their own confession, didn’t have a lot of
Tech-Know Insights
www.insightssuccess.com September | 2019 | 31

34. experience in learning technology. So here, I wanted to share
some of the things we’ve learned – and what it might mean
for yourbusiness.
Dreambig
I didn’t really set out to build a business that would be
considered disruptive, but my background as a lean engineer
and coach did mean that we ripped up the rulebook when it
came to the coaching industry. We scrapped the idea that
you needed to meet face to face, and that sessions had tolast
an hour, or even two hours. And we made it a lot easier for
people to access a coach to answer the questions they had
there and then – increasing access so people could chat to an
expertwithinanhour.
Working with my co-founder, we then rebuilt the industry by
asking the biggest questions we could imaging. What if we
could make coaching available to whole organisations? What
if we could get listening as valued as speaking? And what if
wecouldhelporganisationslearnasquicklyasindividuals?
I found these questions irresistible: I wanted to do for
coachingwhat Uber had done for getting a taxi, NeVlix had
done for home entertainment, and Tinder had done for
dating. It’s these big dreams that have galvanised our
success in the last few years – and which has setusinthe
rightdirectionforthefuture.
Build formodernusers
Despite big dreams, we’ve also made our fair share of
mistakes! A lot of them mistakes happened when we took
our attention away from our end customers. It sounds
obvious to see it there on the page. But it can be easy to lose
sight of the customers that matter most, especially when, as
a tech CEO, sometime we get preoccupied with a shiny piece
of newtechnology.
So, what to consider first when it comes to users? The main
thing to bear in mind is that they expect experiences that are
easy and fast to access – a shiGbrought about by what we call
the ‘Amazon Prime Mindset.’ In this era, clunky user
experiences reduce the chances of uptake of services. In
short, if your technology can’t match or exceed the quality of
digital experience people get in their everyday lives, then
you’llneed togobacktothedrawingboard.
Create wins for the many So,ifuserscomefirst– whoelse
canweharness thepowerof technologyfor?
Ouranswer?Everyoneelseinthesystem.
Early on in the development of our MyThrive plaVorm, we
realised that delivering digitally would enable us to domore
than just scale and facilitate coaching in global organisations;
it would also mean we could spot trends and patterns within
communities of users, in organisations or society at large.
Just as carefully listening has a powerful and transformative
role in one-to-one coaching conversations, carefully listening
to and analysing anonymised version of the conversations we
host has a powerful and transformative role within whole
organisations.
The whole-system insights we produced has helped to make
sales processes smoother, improved communications and
createdmoreopportunitiesforpeopletolearn.
Keep ithuman
With suicide being the biggest killer of men under 45,
loneliness sweeping through developed economies in
epidemic proportions and a third of all young people
suffering from anxiety, I strongly believe that we have a duty
tokeeptalkingtoeachotherasasociety.
We believe that keeping the art of conversation alive in this
digital age is essential; only humans can master creativity,
empathy, humour and imagination in a way that’s
compelling. Information is everywhere, so we’re using
technology differently – to offer real human experiences at
scale, at any time of the day, whenever our clients need a
conversation,foreverythingyoucan’tGoogle.
And what of the future? Curiously, even the structures of
artificial intelligence and machine learning look set to mimic
human patterns. It’s still early days, but leaders in this space
talk of ‘deep learning’ with AI – by layering up different tools
thatconnectinthesamewayasourbrain’sneuralnetworks.
Andso,thenextthreeyears?
My recent experiences have led us to ask even bigger
questions than we did to begin with – which I suspect will
lead to our next irresistible set of adventures! What if we
could transform learning management systems into learning
ecosystems? What if any community of learners could
connect with any community of teachers? And what if a
better understanding of outcomes from learning could help
bothindividuals,organisationsandsocietytothrive?
Iforonebelievethereareexciting timesahead.
www.insightssuccess.com32 | September | 2019

36. Spark Energy
Competing in the Transformation of the Retail Gas & Electricity Industry
Spark Energy is an independent,
competitive, retailer of gas &
electricity. It was founded in
1999 as a start-up with today’svision
to ’Achieve sustainable profit growth
through a lean organization focused
on customer value’. The company
serves more than 800,000 residential
customer equivalents, and operates in
all key states that are open for retail
gas & electricity competition. Spark
Energy currently operates in 19 states,
plus the District of Columbia, where
consumers can choose the company
they want to serve their retail gas &
electricity needs.
Diversity in Offerings
Spark Energy’s value proposition for
consumers includes potential energy
cost savings for consumers through a
competitive market place; green,
renewable and carbon neutral
products; and stable and predictable
energy costs. Consumers have options
for both fixed and variable price
contracts, and a range of unique value
added products such as green energy,
rewards programs, or protectionplans.
A Dynamic Leader
Nathan Kroeker is the President & CEO
at Spark Energy. His impact on the gas
& electricity industry is through his
advocacy for competition. He believes
that competition drives innovation and
it intensifies a focus on better costs
and creates value for consumers that
regulated cost-plus models aren’t
inherently motivated to achieve.
Whether or not consumers are Spark
Energy customers, they benefit in a
competitive marketplace with the
options of choice driven by innovation,
product offerings and price.
Mr. Kroeker’s impact on the company
is impressive, particularly in the
company’s growth. With his
leadership, the company went from
private to public (SPKE) in 2014 and
since that time the company has
tripled in revenue, customer count,
and earnings.
History in Making
According to Spark Energy, the process
of taking a fully regulated industry to
one that is open for competition and
consumer choice is making history and
something everyone who took part in
making it happen can be extremely
proud of. The company asserts that
the future generations will read case
studies about the transition of a
regulated gas & electricity utility
market to competition. It truly is
history in the making not unlike what
happened in the telecommunications
industry that started transitioning back
in the 1980’s.
Overcoming Adversities
The challenge in the states that are
open for competition is breaking the
inertia that regulated, incumbent
utilities have through their many,
many, decades of being the customer’s
only choice. There’s an education of
consumers and an evolution that takes
time to break that inertia. The
additional challenges in the industry
are clearing the barriers that exist to
open up additional U.S. states for
competition.
Innovation has not been realized at
the rate that everyone expected,
primarily due to the sharp drop in
commodity prices earlier this decade.I
believe we are starting to see this
innovation now – not driven by high
commodity prices, but rather an
elevated consumer interest in
technology and being good stewards
of our resources for future
generations.
The upside for consumers that can be
realized through competition is
limitless if not beholden to a strictly
regulated model that provides no
choices.
Future Aspirations
Spark Energy’s aspirations in the long-
run are declared in its vision. The
people in the company are keenly
focused on strategic initiatives that
straddle the dimensions of creating
customer value, delivering sustainable
profit growth for shareholders, and
achieving success through a high
performing & lean team of people and
partners. The team members’
www.insightssuccess.com34 | September | 2019

37. collective set of behaviours, guided by Spark’s social
contract, is the recipe that creates the company’s culture.
They are aligned in what the company has set out to
accomplish in working together and being committed to
doing the right things for the right reasons. Employee
engagement throughout the organization is ultra-
important and will remain a key ingredient to the
company’s success.
Quotes from Customers
“I’ve been very satisfied with Spark Energy, and I know I
can always count on you. Thank you, bye bye.”
“Contacting you today was very easy. I got through right
away, and I was very pleased with the service. Thank you
very much.”
“I love you all. Everyone is so wonderful to deal with on
the phone. The rate I get per month is the lowest I’ve
seen, and I would highly, highly recommend you, which I
do, to all friends of mine.”
“This is John, and we love Spark Energy. The
representative helped us with our questions today in an
outstanding manner, and we’re just glad we’re part of
the Spark Energy family. Thank you very much.”
“I love you guys, Spark. You’ve been there for me for all
these many years. I really, really appreciate you. Your
rates are fantastic, and I would not change you for any
other electricity provider. Thank you very much Spark
Energy. I love you, and I’ve been telling people about you
and will continue to do so. Thank you.”
Spark provides both residential and commercial
customers with alternatives to their local utility for
their natural gas and electricity supply needs.
— Nathan Kroeker
President & CEO
www.insightssuccess.com September | 2019 | 35

38. www.insightssuccess.com36 | September | 2019

39. Entrepreneurship
Going Beyond the Comfort of
Safety to Make Larger Impact
ntrepreneurship is the processof
starting a new businessthat
Eadds some value to the world by
solving some specific problems.
Entrepreneurship is the capacityand
willingness to develop, organize and
manage a business venture along with
any of its risks in order to make a
profit. Entrepreneurship combined
with land, labor, natural resources and
capital can make a profit. Those who
create these businesses are called
entrepreneurs. Entrepreneurial spirit is
characterized by innovation and risk
taking and is an essential part of a
nation’s ability to succeed in
constantly changing and increasingly
competitive global market place.
Entrepreneurship in its truest form is
all about identifying a gap in the
market and creating a product which
can fill that hole. Entrepreneurship is
not solely about making money- it is
also about changing and enriching the
lives for better. It is about improving
people’s lives through creation of
products or launching services that
makes the lives of people easy. If one’s
business does not add value to the
lives of people then it is unlikely to
survive. The business that makes
nothing but money can easily be
considered as a poor business.
Entrepreneurship is the act of being an
entrepreneur. Entrepreneurs act as
managers and oversee the launch and
growth of an enterprise. It is a process
by which either an individual or ateam
identifies a business opportunity and
acquires and deploys the necessary
tools and resources required for its
utilization.
Entrepreneurship is all about being
ready to go beyond the comfort zone.
It is about defining success on one’s
own terms and achieving it by one’s
own process and methodology. It is
also about thinking outside the boxor
thinking like there is no box. True
entrepreneurial spirit is about seeing
challenges as opportunities.
Entrepreneurs should be able to shake
off depression, laziness and should
jump into the flowing stream of hard
work in order to achieve their dream.
True Entrepreneurs understand that
they can’t be great at everything they
do, but they know that they can be
great at something. They focus on that
particular something in which they are
good at with laser like focus and they
are passionate to deliver the best
solutions in their chosen work.
Entrepreneurs create something new,
something different that solves some
problems or adds value to the world.
An entrepreneur is a person who is
willing and able to convert a new idea
or invention into a successful
innovation. Entrepreneurial journey is
not always so easy. As Elon Musk
Quotes “Being an entrepreneur is like
eating glass and staring into the abyss
of death.” Many people experience
entrepreneurial journey as a
rollercoaster ride filed with challenges
and opportunities; ups and downs.
Entrepreneurship is about
www.insightssuccess.com September | 2019 | 37
Editor’s Choice

40. perseverance through all such ups and
downs. The journey may be filled with
crest and troughs but the journey is
worth taking.
Entrepreneurs understand that
seduction of safety is much more
dangerous than the perception of the
risk. Therefore they take calculated
risks based on market trends and
market estimation. Where common
people see the problems
entrepreneurs see the opportunities.
Entrepreneurs are driven to create
solutions to those problems.
Entrepreneurs are not the part of
problems but entrepreneurs are
people who want to be part of the
solution to those problems.
Entrepreneurs are innatelyprogramme
to create solutions to the existing
problems.
Entrepreneurs roll up their sleeves
every day and work hard to create
solutions to the existing problems in
the world in order to make profit as
well as to enrich the lives of people.
They are in the game to make a
difference and impact in the lives of
people through offering solutions to
some of the biggest problems. Money
is secondary to them but making
valuable contribution and adding value
to the world is what they focus on.
They understand that money is just a
byproduct of serving as many people
as possible with full efficiency.
Entrepreneurs plan their work and
work their plan. Successful
entrepreneurship requires
entrepreneurs who take conscious,
systematic, logical and thoughVul
decisions. It is about thinking
deliberately and acting on the
conclusion of logical thought process.
Great entrepreneurs have the abilityto
think decisively even in indecisive
environment also. Their conscience
and intuition helps them to come up
with some solutions that add glory to
their business. Successful
entrepreneurs are also very cautious
of making use of the latest technology
for creating more profitable solutions.
They know how to leverage everything
to create glorious business that adds
value to the larger portion of the
world.
Entrepreneurs are here to make a
valuable contribution to the world
through their words and worthy
actions; they just don’t want to occupy
the space in the universe.
Entrepreneurs believe in makingworld
a better place by creating something
that customizes the lives of people for
better. Great entrepreneurs walk their
talk and talk their walk. Their lips and
lives both make difference in the lives
of people. They know that world
rewards those who press on.
Entrepreneurship is about paying the
price of dedication, commitment,
sacrifices, hard work and putting heart
and soul into the business to create
something different that makes lives of
people easier. The words and actions
of great entrepreneurs show that they
know where they are going and the
world has the habit of making room
for such people.
Entrepreneurship is about knowing the
way,going the way and showing the
way.Entrepreneurs lead by example.
They use all the resources they have to
make larger contribution to the world.
They think of changing the world
through their skills, abilities, talents
and making optimum utilization of all
the resources they have.
Entrepreneurs build a strong network
of people in their organization. The
great entrepreneurs understand that
one’s network determines one’s net
worth. Therefore they choose smart
and pragmatic people around them
that are having the ability to come up
with solutions to some of the toughest
problems. They are very cautious of
people they associate with.
Entrepreneurship is about building
bridges of success instead of creating
barriers to opportunity. It is about
having talented people on-board to
come up with great idea and to
implement that idea to make a
tangible difference in the lives of
people.
www.insightssuccess.com38 | September | 2019