2. 
PARLE – G (Biscuits)

3. 
Introduction
Available Anywhere
five-level of distribution
1,500 wholesalers,
careering to 425,000 retail
outlets

4. 
Channel Dynamics

5. 
 Intensive distribution
 The old golden way
Distribution

6. 
The current
distribution channel

7. 
Penetration into the
rural market

8. 
 The emergence of shopping centres
 The super stockiest

9. 
 B2B business

10. 