A guide to charismatic & sustainable brand-building, through packaging design.

1. Green is not a colour
A guide to charismatic & sustainable brand-building.

2. It’s an experience!

3. “Everything we create
is an experience.”
“All design is the process of
evoking a meaning.”
- Nathan Shedroff

4. “The way we make change is not
by using money or power to lever
a system, it’s by leading and
connecting people and ideas.”
- Seth Godin

5. - Simon Sinek
“People don’t buy what you do, they buy why you do it.”
Brands are designed
experiences that connect
people and ideas!

6. Sustainable design demands
long-term strategic thinking to
solve both current and future
problems in advance.

7. “Why does it matter?”
The world is in a bad place.

8. Packaging is the art, science
and technology of preparing
goods for transport and sale at
the minimum overall cost.

9. prehistoric man
modern man
Leaves
Animal Skin Glass
Cellulose
Plastic
Cloth
Paper
Wood
Metal
How did packaging evolve?

10. Technical terminology:
1 Primary packaging
2 Secondary packaging
3 Tertiary packaging

11. Why do brands need packaging?
1 To protect the product
2 To ease the distribution process
3 To entice the consumer

12. The number 1 rule!
1 To protect the product
It is better to avoid the damaging effects of product loss.

13. 2 To ease the distribution process
Unitise products with multiple parts
Ease the inventory management process
Streamline the checkout process
Facilitate product traceability

14. 3 To entice the consumer
Meet the needs of your target segment
Design for all three visual zones
1st
and 2nd
Moment of Truth (MOT)

15. Your product
and its packaging
are inseparable!
Green is not an add on, it must be built
into the product and brand experience.

16. The four R’s of sustainable design
1 Reduce
2 Recover
3 Reuse
4 Recycle

17. Raw Materials
Consumer
Printer
Converter
Filler/Packer
Distribution
Retail

18. Puma: Clever Little Bag

19. United Nations:
Dream Ball Project

20. Provenance: This Is Now