Green Is Not A Colour!

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A guide to charismatic & sustainable brand-building, through packaging design.

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Green Is Not A Colour!

  1. 1. Green is not a colourA guide to charismatic & sustainable brand-building.
  2. 2. It’s an experience!
  3. 3. “Everything we createis an experience.”“All design is the process ofevoking a meaning.”- Nathan Shedroff
  4. 4. “The way we make change is notby using money or power to levera system, it’s by leading andconnecting people and ideas.”- Seth Godin
  5. 5. - Simon Sinek“People don’t buy what you do, they buy why you do it.”Brands are designedexperiences that connectpeople and ideas!
  6. 6. Sustainable design demandslong-term strategic thinking tosolve both current and futureproblems in advance.
  7. 7. “Why does it matter?”The world is in a bad place.
  8. 8. Packaging is the art, scienceand technology of preparinggoods for transport and sale atthe minimum overall cost.
  9. 9. prehistoric manmodern manLeavesAnimal Skin GlassCellulosePlasticClothPaperWoodMetalHow did packaging evolve?
  10. 10. Technical terminology:1 Primary packaging2 Secondary packaging3 Tertiary packaging
  11. 11. Why do brands need packaging?1 To protect the product2 To ease the distribution process3 To entice the consumer
  12. 12. The number 1 rule!1 To protect the productIt is better to avoid the damaging effects of product loss.
  13. 13. 2 To ease the distribution processUnitise products with multiple partsEase the inventory management processStreamline the checkout processFacilitate product traceability
  14. 14. 3 To entice the consumerMeet the needs of your target segmentDesign for all three visual zones1stand 2ndMoment of Truth (MOT)
  15. 15. Your productand its packagingare inseparable!Green is not an add on, it must be builtinto the product and brand experience.
  16. 16. The four R’s of sustainable design1 Reduce2 Recover3 Reuse4 Recycle
  17. 17. Raw MaterialsConsumerPrinterConverterFiller/PackerDistributionRetail
  18. 18. Puma: Clever Little Bag
  19. 19. United Nations:Dream Ball Project
  20. 20. Provenance: This Is Now

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