The document discusses various typographic symbols such as straight quotes, smart quotes, en dashes, ellipses, bullets, and other symbols. It provides the keyboard shortcuts to insert these symbols on Mac and Windows systems, and the Unicode values for using them in code. It also describes when each symbol should and should not be used.

1. Dumb quotes (also known as straight quotes)
are straight and vertical.
"'

2. Dumb Quote
"
"Mac:
Windows:
"C# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”
"

3. Dumb Apostrophe
'
'Mac:
Windows:
'C# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”
'

4. When is it appropriate to use straight quotes?
"
Proper typography never uses straight quotes.
They are left over from the age of typewriters and their only
modern use is for coding.

5. Smart quotes (also known as curly quotes, typographer’s
quotes or proper quotation marks) are either curved or sloped.
’‘ ”“

6. Opening Single Quote
‘
⌥ ]Mac:
alt 0Windows: 1 4 5
U2018C# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”

7. Closing Single Quote & Apostrophe
’
⌥ ]Mac:
alt 0Windows: 1 4 6
U2019C# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”
⇧

8. When should it’s contain an apostrophe?
’
The only time it’s should have an apostrophe is when it replaces it is or it has.
The possessive form of its should not contain an apostrophe, just like
possessive pronouns such as hers don’t require apostrophes.

9. Opening Double Quote
“
⌥ [Mac:
alt 0Windows: 1 4 7
U201CC# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”

10. Closing Double Quote
”
⌥ [Mac:
alt 0Windows: 1 4 8
U201DC# source:
“For once, maybe someone will call me ‘sir’ without adding, ‘you’re making a scene’.”
"Don't be dumb"
“You’re smart!”
⇧

11. When should I use a single quote versus a double quote?
‘
In American English, single quotes are used for quotes inside of quotes.
In British English, this is usually reversed.
“

12. Dash is not minus.
–-

13. En Dash
–
⌥ -Mac:
alt 0Windows: 1 5 0
U2013C# source:
May 28–June 4
It takes 2 to lie – one to lie and one to listen.

14. When should I use an en dash?
–
An unspaced en dash can be used in place of the word “through”
when indicating a range of values, such as numbers, times and dates.
It’s also used to show relationships between two things,
such as a Boston–London flight.

15. Other Useful Typographic Characters
•… ← © ™ ° ½ ± ×

16. Ellipsis
…
⌥ ;Mac:
alt 0Windows: 1 3 3
U2026C# source:
Running generator '{0}' on file '{1}'...
Running generator '{0}' on file '{1}'U2026

17. Bullet
•
⌥ 8Mac:
alt 0Windows: 1 4 9
U2022C# source:
Categories to be generated:
• iPhone: iOS 7.0 and Later
U2022 CarPlay: All

18. Left Arrow
←
U2190C# source:
monitor.Log (description.AddinId + "(" + description.Domain + ") ← " + path);
monitor.Log (description.AddinId + "(" + description.Domain + ") U2022 " + path);

19. Right Arrow
→
U2192C# source:
Log ("[METHOD] Registering {0}[0x{1:x}|{2}] on {3} → ", ea.selector);
Log ("[METHOD] Registering {0}[0x{1:x}|{2}] on {3} U2192 ", ea.selector);

20. Copyright
©
about.VBox.PackStart (new Label ("Copyright © 2007 Novell, Inc."), false, false, 6);
about.VBox.PackStart (new Label ("Copyright U00A9 2007 Novell, Inc."), false, false, 6);
⌥ gMac:
alt 0Windows: 1 6 9
U00A9C# source:

21. Trademark
™
// this extra [End|Begin]Update is brought to you by Vista™
// this extra [End|Begin]Update is brought to you by Vista(U2122)
⌥ 2Mac:
alt 0Windows: 1 5 3
U2122C# source:

22. One Half
½
U00BDC# source:
"enter visual line mode, move down once -> lines 1/2 selected -> delete"
"enter visual line mode, move down once → lines ½ selected → delete"

23. One Quarter
¼
U00BCC# source:
"¼ second"; // main/external/libgit-binary/external/libssh2/include/libssh2.h

24. Multiplication Sign
×
U00D7C# source:
string txt = name + "n<span foreground='darkgrey' size='x-small'>" + pix.Width + " × " +
pix.Height + "</span>";

25. Where’s the list?
http://vncr.in/dWi3