Take a look around you, on a train, in a queue at the supermarket or at a concert. Chances are good you will see people interacting with their mobile phones or tablets. So far there has been a title wave of new apps being developed by companies and organisations. But is an app really always the answer to the question of how to reach, and interact with customers in mobile devices? In this session we look at the differences between native apps, and mobile web sites, and most important - how do we decide between the two, when we want to engage with customers in the mobile context.

1. The Mobile Landscape #MCMS2012
 - Do you really need an app?

7.  IOS: 44%
 Android: 28%
 RIM: 24%
 WP:1,6%

9. “ Losing 80% of your screen space forces you to
focus. You need to make sure that what stays on
the screen is the most important set of features
“
for your customers and your business.
- Luke W

10. The scale from web to native

11. Go Native for: Rendering advanced graphics

12. Go Native for: Accessing Native features

13. Go Native for: Accessing Native features

14. The mobile web today – m-domain vs. “no mobile web”
www.domain.co.uk/pagename
www.domain.co.uk/pagename
m.domain.co.uk/c.jsp?cid=25261241& m.domain.co.uk/pagenam
artid=http%3a%21%2fwww.domain.co. e
uk%&pagename%2f
www.domain.co.uk/pagename

17. Hybrid frameworks – The Salvation?

18. Develop once, deploy everywhere

19. Hybrid frameworks – Sadly not the salvation..

22. The scale from web to native

23. HTML5 is widely considered as ”the future”. But why are
statistics indicating the opposite? Until that future arrives,
HTML5 is in most cases inferior to apps.
Me, amongst many..

24. The user:

30. Thank you!
@strandberg_m
info@valtech.co.uk