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Mastering SCRUM &UCD: Management of Expectations 
Talking about Collaboration and Coaction of Scrum and UCD in Complex 
Software Projects 
Hamburg, 15.08.2014
UX Camp HH | 16.08.2014 | Scrum & UCD 
Claudia Schönwälder 
Human Interface Design, Hamburg 
Project Management 
User Experience Research 
Scrum Master 
© Human Interface Design 4
inspiring interaction
Remember? UX Roundtable: Design Thinking & Scrum 
Yeli Tong and Sebastian Schürmann 
© Human Interface Design 5
UX Camp HH | 16.08.2014 | Scrum & UCD 
Project Collaboration 
CUSTOMER + HID + IT 
© Human Interface Design 6
2 Agile Processes
UX Camp HH | 16.08.2014 | Scrum & UCD 
User Centered Design Process 
~ EN ISO 9241-210 
© Human Interface Design 8
UX Camp HH | 16.08.2014 | Scrum & UCD 
Scrum Process 
Source: agile-toll.net 
© Human Interface Design 9
UX Camp HH | 16.08.2014 | Scrum & UCD 
Agility (a•gil•i•ty) 
1. The ability to rapidly and deliberately respond to changing demand – while 
controlling risk. 
2. Flexibility, the capacity and capability of rapidly and efficiently adapting. 
© Human Interface Design 10
UX Camp HH | 16.08.2014 | Scrum & UCD 
Agile Approach in Scrum 
The courage to be honest enough to 
admit that building software is complex 
and it can‘t be perfectly planned, since 
requirements change. 
Source: 1993-2012 Scrum.org 
© Human Interface Design 11
Scrum & UCD 
• HID experience with Scrum 
• UCD and Scrum as agile Processes
UX Camp HH | 16.08.2014 | Scrum & UCD 
Scrum and HID 
• Media system for editorial staff 2008 - 2012 (and ongoing until today): 
experienced, very pure and straight Scrum process with netpioneer 
• Web-Interface as merchandise management system: 2008/2009: 
inexperienced Scrum team, partially long iterations 
• Actual project: a Scrum-related process: 2011 until today 
© Human Interface Design 13
UX Camp HH | 16.08.2014 | Scrum & UCD 
Editorial System: dpa 
© Human Interface Design 14
UX Camp HH | 16.08.2014 | Scrum & UCD 
vit – serv.it Rind: Merchandise Management System 
Initial situation Result 
© Human Interface Design 15
UX Camp HH | 16.08.2014 | Scrum & UCD 
Example for Design in an Iterative Process 
Design after iteration 3 Design after iteration 5 
© Human Interface Design 16
UX Camp HH | 16.08.2014 | Scrum & UCD 
Parallel Track Development 
Sprint 0 Sprint 1 Sprint 2 Sprint n 
analyse 
implement implement 
… 
… 
UE Team 
Dev Team 
© Human Interface Design 18
UX Camp HH | 16.08.2014 | Scrum & UCD 
Basic Phase in dpa Project 
Concept 
Input BA 
Legacy System / PoC 
Usability Review 
Refinement 
Prototypes, 
Wireframes, 
Storyboards 
Rough concept 
Design 
Briefing Workshop 
Szenarios 
Concept 
Docu 
(Vers. 1) 
Vision 
2 Design 
Moods 
1 Design 
Mood 
User Feedback 
Prototypes, 
Wireframes, 
Storyboards 
Fine concept 
Screen 
design 
Design 
Docu 
(Vers. 1) 
© Human Interface Design 19
UX Camp HH | 16.08.2014 | Scrum & UCD 
Basic Phase: Results 
Prototypes, 
Wireframes, 
Storyboards 
Concept 
Scenarios 
Concept 
Docu 
(Vers. 1) 
+ + 
Screen 
Design 
Design 
Docu 
(Vers. 1) 
+ 
Design 
Design 
Mood + 
© Human Interface Design 20
Concept 
Docu 
(Version n) 
Actualisation, 
Add-Ons 
UX Camp HH | 16.08.2014 | Scrum & UCD 
Later Phases 
Input BA 
Refinement 
Prototypes, 
Wireframes, 
Storyboards 
Rough Concept 
Concept 
Scenarios 
User Feedback 
Prototypes, 
Wireframes, 
Storyboards 
Fine Concept 
Screen 
Design 
Design 
Docu 
(Version n) 
Actualisation, 
Add-Ons 
Vision 
Design 
© Human Interface Design 21
UX Camp HH | 16.08.2014 | Scrum & UCD 
Discussion 
A Scrum and UCD project needs a basic 
iteration 0 and an iteration x for high 
quality of design. 
…if there is no Corporate Design given at project start 
© Human Interface Design 22
Thank you 
For your attention! 
© Human Interface Design
Prof. Frank Jacob 
fjacob@human-interface.de 
Claudia Schönwälder 
cschoenwaelder@human-interface.de 
HUMAN INTERFACE DESIGN 
Schulweg 34-36 
D-20259 Hamburg 
www.human-interface.de

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Mastering SCRUM & UCD

  • 1. Mastering SCRUM &UCD: Management of Expectations Talking about Collaboration and Coaction of Scrum and UCD in Complex Software Projects Hamburg, 15.08.2014
  • 2.
  • 3. UX Camp HH | 16.08.2014 | Scrum & UCD Claudia Schönwälder Human Interface Design, Hamburg Project Management User Experience Research Scrum Master © Human Interface Design 4
  • 5. Remember? UX Roundtable: Design Thinking & Scrum Yeli Tong and Sebastian Schürmann © Human Interface Design 5
  • 6. UX Camp HH | 16.08.2014 | Scrum & UCD Project Collaboration CUSTOMER + HID + IT © Human Interface Design 6
  • 8. UX Camp HH | 16.08.2014 | Scrum & UCD User Centered Design Process ~ EN ISO 9241-210 © Human Interface Design 8
  • 9. UX Camp HH | 16.08.2014 | Scrum & UCD Scrum Process Source: agile-toll.net © Human Interface Design 9
  • 10. UX Camp HH | 16.08.2014 | Scrum & UCD Agility (a•gil•i•ty) 1. The ability to rapidly and deliberately respond to changing demand – while controlling risk. 2. Flexibility, the capacity and capability of rapidly and efficiently adapting. © Human Interface Design 10
  • 11. UX Camp HH | 16.08.2014 | Scrum & UCD Agile Approach in Scrum The courage to be honest enough to admit that building software is complex and it can‘t be perfectly planned, since requirements change. Source: 1993-2012 Scrum.org © Human Interface Design 11
  • 12. Scrum & UCD • HID experience with Scrum • UCD and Scrum as agile Processes
  • 13. UX Camp HH | 16.08.2014 | Scrum & UCD Scrum and HID • Media system for editorial staff 2008 - 2012 (and ongoing until today): experienced, very pure and straight Scrum process with netpioneer • Web-Interface as merchandise management system: 2008/2009: inexperienced Scrum team, partially long iterations • Actual project: a Scrum-related process: 2011 until today © Human Interface Design 13
  • 14. UX Camp HH | 16.08.2014 | Scrum & UCD Editorial System: dpa © Human Interface Design 14
  • 15. UX Camp HH | 16.08.2014 | Scrum & UCD vit – serv.it Rind: Merchandise Management System Initial situation Result © Human Interface Design 15
  • 16. UX Camp HH | 16.08.2014 | Scrum & UCD Example for Design in an Iterative Process Design after iteration 3 Design after iteration 5 © Human Interface Design 16
  • 17. UX Camp HH | 16.08.2014 | Scrum & UCD Parallel Track Development Sprint 0 Sprint 1 Sprint 2 Sprint n analyse implement implement … … UE Team Dev Team © Human Interface Design 18
  • 18. UX Camp HH | 16.08.2014 | Scrum & UCD Basic Phase in dpa Project Concept Input BA Legacy System / PoC Usability Review Refinement Prototypes, Wireframes, Storyboards Rough concept Design Briefing Workshop Szenarios Concept Docu (Vers. 1) Vision 2 Design Moods 1 Design Mood User Feedback Prototypes, Wireframes, Storyboards Fine concept Screen design Design Docu (Vers. 1) © Human Interface Design 19
  • 19. UX Camp HH | 16.08.2014 | Scrum & UCD Basic Phase: Results Prototypes, Wireframes, Storyboards Concept Scenarios Concept Docu (Vers. 1) + + Screen Design Design Docu (Vers. 1) + Design Design Mood + © Human Interface Design 20
  • 20. Concept Docu (Version n) Actualisation, Add-Ons UX Camp HH | 16.08.2014 | Scrum & UCD Later Phases Input BA Refinement Prototypes, Wireframes, Storyboards Rough Concept Concept Scenarios User Feedback Prototypes, Wireframes, Storyboards Fine Concept Screen Design Design Docu (Version n) Actualisation, Add-Ons Vision Design © Human Interface Design 21
  • 21. UX Camp HH | 16.08.2014 | Scrum & UCD Discussion A Scrum and UCD project needs a basic iteration 0 and an iteration x for high quality of design. …if there is no Corporate Design given at project start © Human Interface Design 22
  • 22. Thank you For your attention! © Human Interface Design
  • 23. Prof. Frank Jacob fjacob@human-interface.de Claudia Schönwälder cschoenwaelder@human-interface.de HUMAN INTERFACE DESIGN Schulweg 34-36 D-20259 Hamburg www.human-interface.de