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UXCam amburg—16/O8/2014
J h nes dhmann

Xswiss mini design
thinking session
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UX Camp Hamburg — A Swiss mm} design thinking sesw A16/OB/ Z014 — ‘éuiohannes Hohmann 2074
mini session
mini team
maxi project
UX Camp Hatmmrg « A Sm= .s mm} design tmnkhwa session — 18rO8'201A ~ '9Johannes Hohmann 201-’.
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Schweizer Radio
und Fernsehen

 

Dec 2012
Branding strategy:  Brand architecture of SRF brands

Umbrella brand
Contents

    Kultur Unterhaltung  
Radio Brands TV B...
ambitious goal

completely restructure
and reshape SRF’s offer, 
content and design
start to finish collaboration
concept,  content
strategy,  IA/ UX,  UI
and front-end build
asmallteam $ $ 
3 U‘ ‘if ‘V

2 IA/ UX

2 DEV (FE) @’ y

1 PM
.. .»~_. -.. ms1uI| nI- ‘FEEL.
at a glance

tools used
on this project:
project management

Confluence
Dropbox
Google Docs
UX/ UI

Sketchbook
Post-its
Foam boards
OmniGraffle
AI 8: PS
development
Jira
Bootstrap
jQuery Ul
Git
where to start? 
getting the
structure right
l)XC0}= ,lIIl9I: [allI| il| lI3—4:i31wlL1-II| TlII'Iil>}-1'l5lIlIi1'| IIIT| IIa= £=}-1-l'[I)| r-— 4l=7lll: !I1II[I~—-0!! -...
getting started

sitemaps and
userjourneys
the situation: 

an incredible breadth
and depth of content
the only way out of this: 

a modular and
systematic approach
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diving into the details

paper,  scissors,  boards
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News Sport Kultur
Schwcnz Imevnalional wmscnan

   

Headlines

 

Sed diam non rlibh...
engaging experience

defining the visual style
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-m. .o~. .
. . Ma-A nu Itch / yvvif

  

2 ession «LE-sOfi_’Z, Q,j4_; /ggchannes Hohmann...
elaborating the details

creating a visual
design language
6 column lead teaser
16:9, 1:1, 4:5 Image formats

16PX:  spacmg bottom,  top and between pnnboard Items

Registrieren

M ...
:5‘ Survey results (as part of article) with confirmation
Survey

‘,4? Besten Dank fur Ihre Teilnahme! 

{ »_~ 20 Jahre nac...
Themen in diesem Artikel Artikel aus Konsum Kultur Specials

KULTUR SPECIAL

KULTUR SPECIAL

I.  WTERVIEW
n

KULTUR SPECIA...
Nachste Sendungen

Episode name

E| .)ISOd9 name

EQISUIJE name

TV-Programm >

 

6 Radio stations
— Used on Radio-Progra...
Calendar

Default/ Selected Rollover:  Days of current month Rollover:  Days of prev. Inext month
( April 2012 ) ( April 2...
style sheets

capturing the entire
design system incl. 
grids,  images,  colours, 
typography,  dropdowns, 
header/ footer...
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MEVEO VERKENR “

SRF . .., """""». ... ... ..""“"" mun . o -12'! -It Q

utws svon  .  . . -g uuruxmunc Iousu...
recap

how to tame such
a beast of a project?
beyond the tools

it all comes down
to you and the people
in your team!
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A Swiss Mini Design Thinking Session

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Johannes Höhmann at UXCampHH 2014 http://uxcamphh.org/

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A Swiss Mini Design Thinking Session

  1. 1. UXCam amburg—16/O8/2014 J h nes dhmann Xswiss mini design thinking session
  2. 2. ‘Park an ED ET’ 'a‘eV0Vk Bndlmgmnl Neumiinslar ° uuxhaven ltzehoev [~ Liibeck Wwsma is H II ° H h ‘ ° « * nl u ms orn Erevesmu sn 9 9 , S h . dersilélxté Gfvfnsby Buvkum Norqden w, ,., ,,u, ,¢ Bremmhaven if 6 C ‘gm mm *7 “ o Ham urg- E] field Emden Ummch VT? ‘ _ I71] Kvchwerde: l . D 9 . . E1] Lmgm" Ske _ 1 EEUW-“d5” Gr°”<', "9"' Weslersledtr @ éy Lungburg fines” Ha'| Ingen ‘ ° C1 B, em}.3-1 - 3"? " Assen 4:‘ ‘oHIf“>§ham Bosmnfl Nam‘ Den Ijeldsr 0 19;“/ ,5‘ Em ‘ 7 Uelfen Hsawlsesmc. ‘ waman, a nyedfil by Kings Lyn! ‘ G [E E""o“e" U L I e I r B o N ' h / ' ~ 6 cos 6 Peterborough Dmhfim org“: , my "’ (‘EM 0 Lowesloh 1: 239 Std. WY: -‘““ 7'’*S’’'‘”‘‘. D E“ B “I O 1"“ Mn 3 °"‘"‘*“ | =‘"99"| (Em-S) Hannovel W°"(5,b'"9 act as ‘ M d 0 Nonhimpmn Cambridge ~/ [A / Nederland oAlr: e Rhgune [Z] mo an ED 0 ° . ,- " 1 Braunschwelg [31 ml Ipsglch / Netherlands E" “had” Bielgfeld Ham? “ Hnldegheirn an Magd‘ if ‘d um Lug)” Colch-estsk Mmmwp 7 ouegdam [Z] Arnaem Gutersloho Dwgw sugar 0"{°'d Ch€'m rd ‘[2 acmn-on-Sea °D°'d“’Ch‘ ° V‘. [7] Paderhorn Deana ° Numegen __ In 0 . [ Emu" Gbmngen ° 0 D ‘ vl 5-5, Essen 0 ° , Lo! £gmO Magma . I1§€Fmkr- D burg 0 D isbmgo O Donmur‘: K ‘ I H E] 3asIngstoke C,0;, )d°n Mald§: l6W€‘°° I t F'"dhMe" Dgssemorf H ° 5356 M”h. 'h. "”5°"“ $ N u gcaruerhury F Bluoqge_r’L‘_}“ WQVPE" O 399” Thunngen ‘ Crawley 0 °% U°"“’”d’° O 59¢-| . Miinc en ladbachb Osolmgen [-jag = ” 9 A M d VF lk mm Dunk O , .V [, _3Gent H EX] Eschweqe ‘ s or o e< e 9 «U. 9: Q] Kan vmungm Em mun J8, ampon ‘*; ~“ ‘*9 ‘, k 3. <' 0 ° ° 0 Bngguon Hasgmgs Cal’a'Is Roefiilare u9}g_u_sse (S Ifigen Mmburg M ‘ijad Hgr. .leId Gama c _ onn o s 2» Portsmouth “U Dubai» 9 ~ 5 .1, Id‘ , (251 - K s h 3“ 635*‘ . <;war1kI. n Bérhune l_, ‘,’, e M ;35'9'e ‘ °M'"e $996" Fugda [1 %"5 Be|9|qj_| e V Wetzlar an “I r I‘ A . Arm) C Do; Ja: Belgium §: »Frankfun 3 Cmgurg Abbevme | '7"J ml Tvfaahw V W Sm"£. ain Schwrnlurl $ vv ° -- 1' ‘P A-uesr-nvs 2 ‘ wiesbadeno ca * 0' F ' ‘ . B Dxeppe Em Amggns Salmfluenun HI1§on [71] Maclm t: g3cJ: :1fenburg '33 W2‘ Fecamp Enn, ] ° Charlevxmg-Mezweres °Dam‘°'ad‘ ‘‘A_t° wurzburg ctevH(= " * i m [72:11 ‘ —Forchh9 EH Laon Sedan l , H a N h I . _ -- F‘ F oavze 1' R039" Beagvaxs Compwégne (‘LP Esch-sur-‘A= zelIe~ Mfinfllq 3 F1 M“"'$h°"" N“"gb5’9 ‘ «or em 5 V ‘ . ” F-:1 . Caen Soissons Rfigns Th'°'“’ 9‘ aarbujcken $ Anseach ‘ o S‘‘‘“‘‘'-‘'’ ° L‘5‘= euX v V E3 M3" Cveulziwam E3 Neumm Coulances Em Be, ‘,‘, ay 5'5"" E, Leggy Epegmy [:1 V M Sarregdernuner. Kadimhe , '6 [Z] Wt —w‘" H41‘ 4 ' ’rr '1! ‘ '-/7‘ 'h~ Mr 1‘ uz vs i'3?‘= v‘»— ' M" <7" ‘*1 Omrdramlsior Pf "1h9"'“° 51 (Q .1 “He” -‘ . W , . V‘ H" ‘ « ‘ . L V . . , .. Ha “anew U 93 D ‘__ D ""7 VIlry~| e~Fvam; o15~ ”a"'e’U“C Nan” g {I} ° ° ‘ Dre”, ‘ o ‘In “HE . den-Baden “ -° “ L‘ g Tubm en - Evrv uMn| un 58"“'D|1'8' nflonhum -9,
  3. 3. __. }mI« l: v7|: <.-‘punf, .. ».- 1,‘ . ,. Iguassu. ng-: r=u. m-umAiavarm. .nm-y-; :n: :.ui; m:m»-. .
  4. 4. 5
  5. 5. UX Camp Hamburg — A Swiss mm} design thinking sesw A16/OB/ Z014 — ‘éuiohannes Hohmann 2074
  6. 6. mini session mini team maxi project
  7. 7. UX Camp Hatmmrg « A Sm= .s mm} design tmnkhwa session — 18rO8'201A ~ '9Johannes Hohmann 201-’.
  8. 8. «f«r: :r~rw-E-¢z :15?-; :-': »:: :»n: ~*-: I~ ‘ T} : I-T1'. 'l'}-1-I, I|1'| II'Iil= )- Tlullflllzlqzz. -1-I1:)up«<l¢7lIl: Ml| il! -—-GM-lir u=1-I: l-
  9. 9. Schweizer Radio und Fernsehen Dec 2012
  10. 10. Branding strategy: Brand architecture of SRF brands Umbrella brand Contents Kultur Unterhaltung Radio Brands TV Brands Online Brands EIEE 1 EEE 4News E I srf. clI IEEZ WE Musikwelle fizwei EJEE3 IEEE IIll'us. flI fimfo UX Camp Hamburg —A Swiss mini design thinking session -16/08/2014 — ©Johannes Hifihmann Z014
  11. 11. ambitious goal completely restructure and reshape SRF’s offer, content and design
  12. 12. start to finish collaboration concept, content strategy, IA/ UX, UI and front-end build
  13. 13. asmallteam $ $ 3 U‘ ‘if ‘V 2 IA/ UX 2 DEV (FE) @’ y 1 PM
  14. 14. .. .»~_. -.. ms1uI| nI- ‘FEEL.
  15. 15. at a glance tools used on this project:
  16. 16. project management Confluence Dropbox Google Docs
  17. 17. UX/ UI Sketchbook Post-its Foam boards OmniGraffle AI 8: PS
  18. 18. development Jira Bootstrap jQuery Ul Git
  19. 19. where to start? getting the structure right
  20. 20. l)XC0}= ,lIIl9I: [allI| il| lI3—4:i31wlL1-II| TlII'Iil>}-1'l5lIlIi1'| IIIT| IIa= £=}-1-l'[I)| r-— 4l=7lll: !I1II[I~—-0!! -lil€lII| (=+~Ill-lilllklllullliu
  21. 21. getting started sitemaps and userjourneys
  22. 22. the situation: an incredible breadth and depth of content
  23. 23. the only way out of this: a modular and systematic approach
  24. 24. n»‘w7"" Q —- «Va halo (MRI: /"P“l’ 4-2 . A-, pl-Hr) _ .4.. gu¢ra. ‘9o«bl (4/4 wtul. ..) . — I"I‘6¢“‘1.' - / mt} oému, -4-‘/ ,law*’<14.£-°‘~’«| "’ Lo'a—-r/ H434 _ VIA/ ’“I*u'/ ’°"~””A°u / um or-WW UX Camp Harmuwg — A Seuss mm} desxgn tmvW: 'rwa<e-ssirm — 16 08 201:. — ‘E Jnhanrtea Hnhmann 2014 - (cu: s». :.z. .‘oUb-l dd»-Mt - -loo . aeLu»6V¢ / or't1 3 (Law) #>"f)l| -J _ fig fpoznaulo/ H (X —’maw1 / ‘fin-4'J 6'Jl¢-I) — fa/ -o / cu: not I¢(¢. ¢.Av-r. 4-an-f ' a no r--wt’ He/ -5 0 -~u- = -H»-w~ . ,.-aw _ uvxqfo-: rJ¢4-‘bk fi Kg‘; /‘rib-ll 11.. ... .-I _ / ¢/(1 / I517.
  25. 25. diving into the details paper, scissors, boards
  26. 26. Mapuoé Zz/65 C9 MAITHE/ to lIi______ ©, M~o @ raoren. P Mo (9 9° — :1 zes / raxr (C/ nzousct. ) mm _ mm-= ' unto»: -p< °) . _ -ref? SHED -Ofkull —— Aw ca/ secs @ Memo 5 gg g g - B--by--J (Mg; ¢, ,v-44., 77' H / UT ' . g; .:; ';. m, ~. -M»: @ 7/Izww/ V6’ m‘ - --nun _ m. ,u. eo—Mn-Is ® ‘ '-rs / /-cur _ygg: ,/nor? -1’h—1VM. 4: 1:3: Lfidqov-vi‘ © nosr/ Mur/ ru: /" -~ ""‘-'-" - 1'-5: —-> usepsasa ‘§ " '~"r-~-"F'-(4 = "r»u-in-(1.-) _ — L-rs / /um: 4’"_': *_§ one» @ C”“”""/ ® P5°“’”'A'M’”‘ - hr: Feel) - 4_: .I'rI~frS _. .a. -.«. /.. ,., ,. ‘‘? }/’5‘‘‘''‘5 - LAM / ;ru: 2. coMMEI~/ TS‘ (ALTICLU) Q) g§A1-we _ Aw @ H-«Mr .5/z. .., .4.-wm (nu oTE / you, /_. _) u——, —./ D! ‘ -MILK ' " (3-IL/ WNJ hm-6-. (gA— / "" ~‘ ‘ ‘ > u H *"‘a¢Sc~uwse-4:) (— L. .En-men . , , ,)
  27. 27. TlM5U”E — ms uMAer€ H mm '. ;"; n [2 - Eu-mecz Lumc 'n>-. s++mo - emsobe ( ‘ " N040 - {LIN Nov). “Im>mar~: ~rrL TD E{b, -- 20'/ . - L :14.. . 45.. .: spam, * w‘*' -. ;;T. ".. .". .I__‘“"‘ ~- MH / «>3‘. .v, {fa mm-«b. iLm. *.. Lil‘ ‘> H " LL ' ' V W W . ... ... ... A‘ , arc: ,I.7i. ~.. o§ . ; 3 _ g
  28. 28. A 7 7, ___ _, __, ____ Ibltomulen: hu: Ii1Iu9—1:i= mLa-mnullilzzaflguIimnlmua-1:24:11-m—-I1 IIM Ilzm—-GI! -linum=1-I: l-linnzuultllim r"7C‘{r—*fiL _
  29. 29. snr pawn» Pod: News Sport Kultur Schwcnz Imevnalional wmscnan Headlines Sed diam non rlibh euismud nncidunl ul laureel dolore 06 Highlights Sed diam non nibh euismod tincidunt ut laoveei dolore Iorem ipsum Proqnmm Unterhaltung Konsum Vcrmnschics 1 Mrsfcn Vcrk: -hr Shop um-rsnr Hun: Ges u ndheit Schwcvpunkis Wissen Sed diam non mbh ei euismod iinciduni ui Iaoleel dolore Imem E upsum sea mam non mbh el eulsmod Inncidunl ul Iaoreel dolore Iorem Ipsum i Sed diam non man el euismod tincidunl ul Iaoreel dolole Iurem ipsum O9 INTERNAHONA Sed diam non nibh euismod tincidunt ut Iaoreei dclore Iorem ipsum Schweiz » 06 Sad diam non rubh euismod lincidunl ui laoreel dolore ei Elli International » O9 DEX Sad diam non nibh euismod iincidunl ul Iaoreel dolole O9 Sed diam non nibh euismod lincidunl ul laoleel dolore O Lagm 1 TV Radio Video news of the day P3‘ wt WI RTSCHAFT Sea diam non nihh euismod tincidunl ut Iaoreel dolore Iorem ipsum — Sendungen name Dllyhst ‘ Addie vim-st ‘- Add Io plmm Programm >- 8pm Name 0! show mas 9! Sam al omo ponmor mama; Donec (hgmeswm ornate lorior Radioz »- News sendungen Taflesschau Watch Ihe latest episode . , 1/5 >
  30. 30. engaging experience defining the visual style
  31. 31. I ; ,, » -m. .o~. . . . Ma-A nu Itch / yvvif 2 ession «LE-sOfi_’Z, Q,j4_; /ggchannes HohmannZ “E mum ru .1.. . / gm“ 1 vnmnom (3 Venus! / m 7:"-at ram) ® Sm now / ru. «. w.«-. .«! G cu: / m an (9 lo: nré . == Ail V (3) «-2. . *;. ... q . v, «. M; (. ..m. .-). zw. ,.; , , , . 9 ll-an-Atvi-yfirflat 1» , u, -e, /e. ..». ..m. . Leve| _ at 1|-QQMINL1-I&IAIMN¢r Nut: $031’ aguurvnl unsure! _. — j? __V? ::. : -«urea. ‘ Dlbifhl. ‘ M09‘ IRAOOING C. -><oma. qz(Ru''I 1’__I&9~ANO . Inmouutuuilflt E bulphlnuoub Z”. vuba 1.r-«-1 + to-~, ,;: whaiollrt-cflybt. /lI—. .4 pg
  32. 32. elaborating the details creating a visual design language
  33. 33. 6 column lead teaser 16:9, 1:1, 4:5 Image formats 16PX: spacmg bottom, top and between pnnboard Items Registrieren M otggqgcs MUl[)L‘lI I. 4 wt q NEWS SPORT KULTUR UNTERHALTUNG KONSUM GESUNDHEIT WISSEN TV RADIO ' SENDUNGENA-Z HEADING HEADING HEADINC: 11 Human. Lana del Rey - Born To Due Ausstellung eroffnet: «Schwarz Weiss — Design der Gegensétze» eruv O12 «The Hurt Locker» heimst wider Erwarten sagenhafte acht Oscars ein I (( Er war der Autonome unter a W den Aufklarern, ein radikaler Ftirsprecher der individuellen ; "'“ '’-'"‘° ‘°5 Freiheit des Menschen. » °°°“‘” spun uber Grass‘ M“ Musmmm 3 2°‘ Die 46. Ausgabe des Jazz Festivals G”°‘"°"'a"d‘ Ffl*s~"v(' «nmvr in Montreux Gedichyt ' _ 920‘ 012 Gm 012 mean] ‘'1"rv: ‘- 1‘ tn 1 17
  34. 34. :5‘ Survey results (as part of article) with confirmation Survey ‘,4? Besten Dank fur Ihre Teilnahme! { »_~ 20 Jahre nach dem wegweisenden «Erdgipfel» von 1992 _ _ ‘Z’ ist in Rio de Janeiro der UNO-Gipfel zur nachhaltigen . . ' x '; Entwicklung Rio+20 eréffnetworyden. 1 . »'c. ’ _ Yes. I agree 5 0°/0 No. I disagree . 33°/ o Undecided , 1 7°/ n 77559 Stimmen wurden abgegeben UX Camp Hamburg — A Swiss mini design thinking session — 1808,2011. — ‘§‘J0haN19S Hohmann 201.’.
  35. 35. Themen in diesem Artikel Artikel aus Konsum Kultur Specials KULTUR SPECIAL KULTUR SPECIAL I. WTERVIEW n KULTUR SPECIAL KULTUR SPECIAL UX Camp Hamburg — A Swiss mini design thinking session -16/08/2014 — ©Johannes Hlfihmann 2014
  36. 36. Nachste Sendungen Episode name E| .)ISOd9 name EQISUIJE name TV-Programm > 6 Radio stations — Used on Radio-Programm page Heading Sounds! Lanzng Ill der Kanalnsalnon Nlcnr News ll“ Radio > 3 Combined Video-Livestream, TV and Radio for srf. ch —These modules can be used separately; with/ without toggling (e. g. Radio module can be used on radio station landing page) — Radio module: ‘Virus’ tab won't be included in launch 1.0 Jet/ L aol sencunq -'T| VFs'Ffi"n" FC Bayer n — Chelsea FC Ldllll Ill der Kanalusation Luzern—8ase| Kassensturz McDonald's lcgl dank Kaffcc und Swlssncss 7n Lana Lanu m der Kanalusauun
  37. 37. Calendar Default/ Selected Rollover: Days of current month Rollover: Days of prev. Inext month ( April 2012 ) ( April 2012 ) ( April 2012 > Mo Di Mi Do Fr Sa 50 Mo Di Mi Do Fr Sa 50 Mo Di Mi Do Fr Sa So 26 27 28 29 30 31 01 26 27 28 29 30 31 01 26 27 28 29 30 31 01 02 03 04 O5 06 07 08 02 03 04 05 06 07 08 02 03 04 05 06 O7 08 09 10 11 12 13 14 15 09 10 11 12 13 14‘ 15 09 10 11 12 13 14 15 16 17 18 19 20 21 22 16 17 18 19 20 21 22 16 17 18 19 20 21 22 23 24 25 26 27 28 29 23 24 25 26 27 28 29 23 24 25 26 27 28 29 30 O1 02 03 04 05 06 01 02 03 O4 05 06 30 01 02 03 O4 O5‘ 06 UX Camp Hamburg-j1—A Swiss mini design thinking session — 16/08, 2014 — @Johannes Hohmann Z014
  38. 38. style sheets capturing the entire design system incl. grids, images, colours, typography, dropdowns, header/ footer, search, ““““ I a n d U n 2,
  39. 39. Ii‘ »- _w. --. J”; 1 , _'ggE= _l ‘ n *. ,v. m.L1.: £iH, ._; fimma uv .1.-var‘ Efimm @aw@ umnlzl u o z r‘ '31-- an Tm ~ = a=a= - ma: 0 V [_vr_: [_-DB! .l. I.I. fl;§ gfl a : I:I: |!2I: I:I8E: I:I§| ‘
  40. 40. whole pages establish singular elements as one entity
  41. 41. (smut 3. I i H ‘J svw _. .. —— "“ ' . « V *’ «xx. “ 1.9,- ; ~,. x_, _.__. , v‘ ’ ‘ : . J»: » ‘i -L. _ - A, .. :,us: i. _ -. s~ M. m. -In "La. / J . ~ ~. - . * . . r.. .a. w.. <».
  42. 42. c- coon»- = MEVEO VERKENR “ SRF . .., """""». ... ... ..""“"" mun . o -12'! -It Q utws svon . . . -g uuruxmunc Iousun ssswoulrv WISSINLDIGIYAL rv - unlo - smoumszn A-X £3 E E - 1' " """' "5' , Slam Poelry you Emil f ‘V sxenbugu T " mum Mm: ~ . , ' ‘ ' Q: 1 . .,. .». ... a.. ..: ... ... .. -' . E i hunln - - srou Wbedrvrnldxkung tints Vlflsemgen u Dexember Als wire as eln Leben von heute ‘r, ._, .,, ., ,m, , ‘. ,., n, _ I—1:I¢1'. '[Li= IIIT| I|'Ii! =}~*fl3IIii1'| IlNllia~‘{= l-'1=lII)Ir-—‘I37 lllil’-—-MK-li
  43. 43. recap how to tame such a beast of a project?
  44. 44. beyond the tools it all comes down to you and the people in your team!
  45. 45. ijnrfii ncézw -J*r1rTu%i*%: ?H‘: ,lr/ iii x 1-}‘r. m:rL= .1.{i: uTmi} :1. §4.i"‘j'! <iJ ~31}? Um-re. -unelfilm-1in-u94:IemL1-: .nn. t-amellauuIm-Im. Ia~1a. +41-1.»-| :u-I: m-Iuuepx-linuuu-m.1:1-Jhmamuti-m
  46. 46. images p2 https: //www. google. de/ maps p3 http: //www. charlestonevent. com/ wp—content/ u ploads/201 2/10/ Bar—Tent—night. jpg p4—5 http: //technode. com/ wp—content/ uploads/2013/01/Barcamp—Pic. jpg p7 http: //upload. wikimedia. org/ wikipedia/ commons/6/66/Alphorns_Grindelwald. jpg p14, 27 Campbell Orme p43 http: //milashevtsova. com/ wp—content/ uploads/2013/O8/girlbeanjpg UX Camp Hamburg — A Swiss mini design thinking session — 16/OB/2011. — ©Johannes Héhmann 2014

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