1.
Mastering SCRUM &UCD: Management of Expectations
Talking about Collaboration and Coaction of Scrum and UCD in Complex
Software Projects
Hamburg, 15.08.2014

2.
UX Camp HH | 16.08.2014 | Scrum & UCD
Claudia Schönwälder
Human Interface Design, Hamburg
Project Management
User Experience Research
Scrum Master
© Human Interface Design 4

3.
inspiring interaction

4.
Remember? UX Roundtable: Design Thinking & Scrum
Yeli Tong and Sebastian Schürmann
© Human Interface Design 5

5.
UX Camp HH | 16.08.2014 | Scrum & UCD
Project Collaboration
CUSTOMER + HID + IT
© Human Interface Design 6

6.
2 Agile Processes

7.
UX Camp HH | 16.08.2014 | Scrum & UCD
User Centered Design Process
~ EN ISO 9241-210
© Human Interface Design 8

8.
UX Camp HH | 16.08.2014 | Scrum & UCD
Scrum Process
Source: agile-toll.net
© Human Interface Design 9

9.
UX Camp HH | 16.08.2014 | Scrum & UCD
Agility (a•gil•i•ty)
1. The ability to rapidly and deliberately respond to changing demand – while
controlling risk.
2. Flexibility, the capacity and capability of rapidly and efficiently adapting.
© Human Interface Design 10

10.
UX Camp HH | 16.08.2014 | Scrum & UCD
Agile Approach in Scrum
The courage to be honest enough to
admit that building software is complex
and it can‘t be perfectly planned, since
requirements change.
Source: 1993-2012 Scrum.org
© Human Interface Design 11

11.
Scrum & UCD
• HID experience with Scrum
• UCD and Scrum as agile Processes

12.
UX Camp HH | 16.08.2014 | Scrum & UCD
Scrum and HID
• Media system for editorial staff 2008 - 2012 (and ongoing until today):
experienced, very pure and straight Scrum process with netpioneer
• Web-Interface as merchandise management system: 2008/2009:
inexperienced Scrum team, partially long iterations
• Actual project: a Scrum-related process: 2011 until today
© Human Interface Design 13

13.
UX Camp HH | 16.08.2014 | Scrum & UCD
Editorial System: dpa
© Human Interface Design 14

14.
UX Camp HH | 16.08.2014 | Scrum & UCD
vit – serv.it Rind: Merchandise Management System
Initial situation Result
© Human Interface Design 15

15.
UX Camp HH | 16.08.2014 | Scrum & UCD
Example for Design in an Iterative Process
Design after iteration 3 Design after iteration 5
© Human Interface Design 16

16.
UX Camp HH | 16.08.2014 | Scrum & UCD
Parallel Track Development
Sprint 0 Sprint 1 Sprint 2 Sprint n
analyse
implement implement
…
…
UE Team
Dev Team
© Human Interface Design 18

17.
UX Camp HH | 16.08.2014 | Scrum & UCD
Basic Phase in dpa Project
Concept
Input BA
Legacy System / PoC
Usability Review
Refinement
Prototypes,
Wireframes,
Storyboards
Rough concept
Design
Briefing Workshop
Szenarios
Concept
Docu
(Vers. 1)
Vision
2 Design
Moods
1 Design
Mood
User Feedback
Prototypes,
Wireframes,
Storyboards
Fine concept
Screen
design
Design
Docu
(Vers. 1)
© Human Interface Design 19

18.
UX Camp HH | 16.08.2014 | Scrum & UCD
Basic Phase: Results
Prototypes,
Wireframes,
Storyboards
Concept
Scenarios
Concept
Docu
(Vers. 1)
+ +
Screen
Design
Design
Docu
(Vers. 1)
+
Design
Design
Mood +
© Human Interface Design 20

19.
Concept
Docu
(Version n)
Actualisation,
Add-Ons
UX Camp HH | 16.08.2014 | Scrum & UCD
Later Phases
Input BA
Refinement
Prototypes,
Wireframes,
Storyboards
Rough Concept
Concept
Scenarios
User Feedback
Prototypes,
Wireframes,
Storyboards
Fine Concept
Screen
Design
Design
Docu
(Version n)
Actualisation,
Add-Ons
Vision
Design
© Human Interface Design 21

20.
UX Camp HH | 16.08.2014 | Scrum & UCD
Discussion
A Scrum and UCD project needs a basic
iteration 0 and an iteration x for high
quality of design.
…if there is no Corporate Design given at project start
© Human Interface Design 22

21.
Thank you
For your attention!
© Human Interface Design

22.
Prof. Frank Jacob
fjacob@human-interface.de
Claudia Schönwälder
cschoenwaelder@human-interface.de
HUMAN INTERFACE DESIGN
Schulweg 34-36
D-20259 Hamburg
www.human-interface.de