1. Marketing Management MBA CP 205

2. Developing Product Strategy

4. Developing Product Strategy Anything that can be offered to a market to satisfy a want or need. Product

5. Three components of Market offering Developing Product Strategy

7. Developing Product Strategy Five Product Levels

8. Product classification schemes Developing Product Strategy Durability Use Tangibility

9. Developing Product Strategy Nondurable goods Services Durable goods Durability and Tangibility

10. Developing Product Strategy Convenience Unsought Shopping Specialty Consumer goods classification

11. Developing Product Strategy Materials and parts Supplies/ business services Capital items Industrial goods classification

16. Developing Product Strategy The Product Hierarchy Need family Product family Product class Product line Product type Item

19. Developing Product Strategy Product-Mix Width Home & Personal Care Foods Product Line Length Product-Mix Width and Product line length of HUL Rexona Pears Dove Breeze Hamam Annapurna Wheel Liril Knorr Lipton Rexona Close-up Clinic Pond’s Rin Lifebuoy Kwality walls Kissan Bru Brooke Bond Lakme Axe Pepsodent Sunsilk naturals Fair & Lovely Surf Excel Lux Ice creams Foods Coffee Tea Color Cosmetics Deodorants Oral care Hair care Skin care Laundry Personal wash

25. Down-market Up-market Both ways Line Stretching Developing Product Strategy

29. Developing Product Strategy Line Filling