This document discusses the brand strategy of QMobile, a Pakistani smartphone manufacturer. It outlines QMobile's founding in 2009 with a goal of providing quality products at reasonable prices. QMobile's brand strategy included segmenting customers into classes and designing phones to meet the needs of each segment. Key aspects of the strategy were competitive pricing, innovative features for different segments, effective advertising, and social media promotion. The document analyzes QMobile's success in gaining market share through this strategic approach.

2. Contact Number is +923343712464
• Student of
BBA Hons 5th semester
Registration number is
NI-F13-BBA-00528
• 2nd Assignment of
Brand Management
• Topic
Brand Strategy

3. What is brand strategy
In fact what is strategy
• A careful plan or method for achieving a
particular goal usually over a long period of
time
• The skill to make or create out plans to
achieve a goal

4. • Brand Vision ( what we want to do)
• Brand Promise ( What is our commitment
with customers
• Differentiates your offering from that of
your competitors
• Who’s my Competitor
• Brand Delivery ( how do we intend to fulfill
our commitment and what actions will we
takes ?)

5. Real Life Experience
QMobile is a Pakistani smart phone corporation and largest smart
phone brand in the country.
It was founded in Karachi 2009 by Mian Pervaiz Akhtar & Muhammad
Azhar Naeem
Mian Pervaiz Akhtar & Muhammad Azhar Naeem
design the name of own brand is Qmobile
because the amin of company is quality product
so they select the name for own company is quality mobiles
means QMOBILE

6. Q Mobile just select a competitors
for
Q mobile is Nokia because in 2008-
9 the Nokia telecom have a such a
good number
of market shares.
QMobile is gaining market share is
because of its magnanimous ATL
and BTL activities. In ATL, QMobile
has completely understood the
consumer mind and try to develop
its TVC which is full of life and music
and according to the local market.
Whereas, in BTL activities QMobile
strategies are matchless which has
not been adopted so far any mobile
brand in Pakistan irrespective of
local or international brand

7. Q mobile will provide a
 Smartphone,
 Quality Product
 Reasonable price
 Great features
 Target Customers
 Classification of Customers
Qmobile classified own customers into 5 groups
 lower class customers
 lower middle class customers
 Middle class customers
 Upper middle class customers
 Upper class customers

8. • According to Classification of Customers
Qmobile design different handsets for different
class of customers with different features
• Qmobile know that lower class & lower middle
class customers
need handsets in low price with
dual sim card ,fm & mp3,4 supported because
they a music lover
and also need a great Battery timing
Bluetooth, GPRS , Smart camera and
Games is a necessary factors
• So they introduced Quality mobile
QMobile G100 and G300 just in
Rs. 1,750 & Rs. 2,850

9. Middle &Upper
Middle Class
Customers
they need
something
more
innovative
so Qmobile
introduced the
concept of
TV mobile
Q4 just in Rs
3600
and
dual camera
Android mobile
Noir A2 just in
Rs. 8,950

10. also Qmobile not
neglect ladies choice
so Qmobile introduced
the concept of The
Swarovski Zirconia
Phone.
a thing of beauty
Qmobile Q55
the 1st ladies phone in
Pakistan
just Rs. 6,999
• Upper class
customers
Upper class
customers
they need more
great features in
quality brand
so they introduced
the concept of
Qmobile
Z4 speaks for itself.
With 32GB
onboard storage,
13MP BSI sensor
rear camera, 5MP
front camera, 2GB
RAM, Gorilla glass
protection and
1.5GHz Quad-Core
blazing fast
processor Qmobile
• Just in Rs. 35,000

11. • Qmobile to create awareness in customers they get a help on social media
they advertising on TV ,FM after every 2 ,3 minutes and also Qmobile use print media
• due to own strategy Qmobile get a such a good number of market shares

12. • my point of view about Qmobile how to get more
success in telecom industry
 Qmobile can introduced windows phones to get more market shares of Nokia
 Qmobile can introduced the concept of free home service
 Qmobile can introduced the concept of lifetime warranty
 DTD Marketing
 Online shopping of mobiles
 New Software for free call from QMobile to Qmobile