This document proposes using gamification to increase participation in food drives. It suggests creating a virtual platform to give feedback on donations and encourage competition and cooperation. Ideas include assigning points and badges for donations, making teams to neighborhood donations, showing progress towards area and city-wide goals, allowing players to support larger areas as they donate more, sending reminder texts, letting recipients thank donors, and having long-term missions to reduce city-wide food waste over time. The goal is to motivate more people to donate surplus food through social and achievement elements in a virtual environment.

1. Drivethe“FoodDrive”
TheapplicationofGamificationtocollect surplus food
(GamificationCertification Lv.2)
Saki Uchida, Tokyo
Sep. 2014.

2. Who are we trying to help?

3. Food Drive –background info-
•It’s a charity event dedicated to collecting food for the poor (Wiktionary)
•It’s one of the Food Bank’s activities. (Food Banks collect surplus food that is still safe for consumption and redistribute them to those in need. eg. Second Harvest)
•It’s popular in US, but quite new and not so popular in Japan yet. Some local authorities are trying to do it in their cities.

4. What to approach with Gamification?

5. Target tasks
1.Increase the amount of foodcollected from people who live or work in the city
2.Improve the variety of foodcollected from people who live or work in the city
3.Increase the number of repeatersand make the action their habit.

6. Target people
•People who live and work in the cities the Food Drives run. (People who are expected to bring their surplus food to the Food Banks)
•Main Player Types would be : Socializers and Achievers

7. GamificationIdeas
Basic Solution Idea:
Create a virtual platform (Web site) to make sure people see the meanings of their actions (local food donation).
Concept:
Re-establishment of the good old neighbourhood(local mutual cooperation culture)

8. Idea 1: Clear Feedback For the actions
•Visualize donators’ effort.
•XP … points will be given according to the weight of the food donated.
•Badges…Badges will be given according to the types of the food donated.
Your donation
this time
3.8 kg
Your total donation
13.4 kg
vegetables
Canned food
Drink
pasta
Your rank in your city: 36
Points, Feedback, Competition
Badges, Collection

9. Idea2: Create Cooperation and Competition
•Make teams with neighboursand show the contribution levels and achievement levels as a team.
•Physical rewards will be sent afterward from the city for: area mission completion, city mission completion, being top area in leaderboard. (eg. Reward = Service tickets for the use in local shop)
5 Days Left !!!
Area A (Your area)
Area B
rank
area
progress
Progress (Asa whole city)
1
Area B
98%
60 %
Guys, Help
Area D !!
2
Area A
85%
3
Area C
20%
4
Area D
19%
Leaderboard
Your area is supporting 6groups and facilities this time.
Area B is supporting 4groups and facilities this time.
85%
98%
44 kg
60 kg
Ask your friends/ neighboursfor a help
Ask your friends/ neighboursfor a help
Mission, Cooperation, Social, Progress bar
Cooperative competition
Your contribution
Social
button
Reward

10. Idea 3: Level up to support larger area.
•At the beginning, people are allowed to support only their local area, however, when player’s contribution level (XP points) is high enough, player would be allowed to support other areas too.
•Show player’s supporting area as a map
Yourarea
Area B
Area C
Area D
Area E
Area F
Currently you are supporting…
3 areas
17 groups in needs
35 kg food donation to support another area
Your City Map
Collection, Mastering, Access Reward

11. Idea 4: Set Triggers (Text messaging)
•Text message would be sent to the member to remind:
•new missions
•Progress
•Need for help etc.
Idea 5: Karma
•Let supported people to send “Thank you” messages to the people who donated their food.

12. Idea 6: Long term mission
•Food Drive would decrease the amount of food loss (waste) within the city.
•Which means, the city would be more clean and environmentally frieandly.
•Visualiseit… Every time the city succeeded to complete the food drive mission, the picture of the city on the website gets nicer and nicer.
City
City
Organizing, Nurturing