Simone Rebaudengo

1. O F C O N N E C T E D
T H I N G S
A N D P E O P L E
I O T M E E T U P B C N
1 2 G I U G N O 2 0 1 3
S I M O N E
R E B A U D E N G O
@ F I S H A N D C H I P S I N G

2. “THE MOST SUSTAINABLE PRODUCT
YOU WILL EVER DESIGN IS THE ONE THAT
WILL NEVER BE PRODUCED”
FIRST DAY OF INDUSTRIAL DESIGN

3. I’M INTERESTED IN RELATIONSHIPS
WE HAVE WITH PRODUCTS.

4. AND WHY THEY END SO QUICKLY.

5. WHY ARE ADDICTIONS INTERESTING?
1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN
2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS

6. I WANT MORE
INTERNAL
REWARD
PEER PRESSURE

7. I WANT MORE
INTERNAL
REWARD
PRODUCT PEER
PRESSURE

8. G I V E N F O R G R A N T E D
O M N I P R E S E N T
A N O N Y M O U S
S T E R E O T Y P E O F
I N T E R N E T O F T H I N G S
A T O A S T E R I S . . .

9. PLEASURE OF A TOASTER COMES
FROM MAKING TOAST

10. PEER PRESSURE BETWEEN
PRODUCTS

11. HOW PEER PRESSURE BETWEEN PRODUCT COULD LOOK LIKE?
GO TO THE VIDEO

12. product use
erinteractions
1
STRATEGIES OF AN ADDICTED TOASTER
HOW DOES THE ONE TO ONE INTERACTION CHANGE?

13. local
network
2
product use
erinteractions
1
STRATEGIES OF AN ADDICTED TOASTER
HOW DOES CAN IT USE OTHER PRODUCTS AROUND HIM?

14. local
network
peer
network
2 3
product use
erinteractions
1
STRATEGIES OF AN ADDICTED TOASTER
WHAT WOULD IT SAY TO SIMILAR PRODUCTS ABOUT ITS OWNER?

15. local
network
extern
alnetwork
peer
network
2 3 4
product use
erinteractions
1
STRATEGIES OF AN ADDICTED TOASTER
WHAT IF IT COULD REACH PEOPLE THAT ARE INTERESTED IN A TOASTER?

16. NEW INTERACTIONS?
GO TO THE VIDEO

17. APPS TO GIVE A DIGITAL
USE OR A TOASTER
A METHADONE
CONVINCING VIA SUBTLE
MESSAGES

18. THE ADDICTED
PRODUCT NETWORK
A REAL FICTIONAL SERVICE

19. THEY CANNOT BE BOUGHT
BIUT JUST HOSTED

20. ADDICTEDPRODUCTS.COM

21. SENT, PLUG AND PLAY
AND CONNECTED BETWEEN THEM

22. EACH TOASTER HAS ITS OWN
PERSONALITY, GOAL AND
COMMUNICATION CHANNEL

23. WHAT DID TOASTERS SAY?

24. WHAT DID HOSTS SAY?

27. IF NOT SATISFIED THEY
CAN ASK TO BE SENT
TO A MORE INTERESTING HOST

29. NEW POSSIBILITIES BUT NEW IMPLICATIONS
AND MAYBE SOMETHING DIFFERENT THAN THE
EFFICIENT KITCHEN....

30. AND IF REALLY IN THE FUTURE WE WON’T HAVE BUYING
BUT KEEPING POWER?

31. Thanks!
THANKS!
@fishandchipsing
www.addictedproducts.com
simonerebaudengo.com