Of connected things and people

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Simone Rebaudengo

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Of connected things and people

  1. 1. O F C O N N E C T E D T H I N G S A N D P E O P L E I O T M E E T U P B C N 1 2 G I U G N O 2 0 1 3 S I M O N E R E B A U D E N G O @ F I S H A N D C H I P S I N G
  2. 2. “THE MOST SUSTAINABLE PRODUCT YOU WILL EVER DESIGN IS THE ONE THAT WILL NEVER BE PRODUCED” FIRST DAY OF INDUSTRIAL DESIGN
  3. 3. I’M INTERESTED IN RELATIONSHIPS WE HAVE WITH PRODUCTS.
  4. 4. AND WHY THEY END SO QUICKLY.
  5. 5. WHY ARE ADDICTIONS INTERESTING? 1. THE HIDDEN HOLY GRAIL OF EVERY DESIGN 2. A WAY OF UNDERSTANDING RELATIONSHIPS WITH OBJECTS
  6. 6. I WANT MORE INTERNAL REWARD PEER PRESSURE
  7. 7. I WANT MORE INTERNAL REWARD PRODUCT PEER PRESSURE
  8. 8. G I V E N F O R G R A N T E D O M N I P R E S E N T A N O N Y M O U S S T E R E O T Y P E O F I N T E R N E T O F T H I N G S A T O A S T E R I S . . .
  9. 9. PLEASURE OF A TOASTER COMES FROM MAKING TOAST
  10. 10. PEER PRESSURE BETWEEN PRODUCTS
  11. 11. HOW PEER PRESSURE BETWEEN PRODUCT COULD LOOK LIKE? GO TO THE VIDEO
  12. 12. product use erinteractions 1 STRATEGIES OF AN ADDICTED TOASTER HOW DOES THE ONE TO ONE INTERACTION CHANGE?
  13. 13. local network 2 product use erinteractions 1 STRATEGIES OF AN ADDICTED TOASTER HOW DOES CAN IT USE OTHER PRODUCTS AROUND HIM?
  14. 14. local network peer network 2 3 product use erinteractions 1 STRATEGIES OF AN ADDICTED TOASTER WHAT WOULD IT SAY TO SIMILAR PRODUCTS ABOUT ITS OWNER?
  15. 15. local network extern alnetwork peer network 2 3 4 product use erinteractions 1 STRATEGIES OF AN ADDICTED TOASTER WHAT IF IT COULD REACH PEOPLE THAT ARE INTERESTED IN A TOASTER?
  16. 16. NEW INTERACTIONS? GO TO THE VIDEO
  17. 17. APPS TO GIVE A DIGITAL USE OR A TOASTER A METHADONE CONVINCING VIA SUBTLE MESSAGES
  18. 18. THE ADDICTED PRODUCT NETWORK A REAL FICTIONAL SERVICE
  19. 19. THEY CANNOT BE BOUGHT BIUT JUST HOSTED
  20. 20. ADDICTEDPRODUCTS.COM
  21. 21. SENT, PLUG AND PLAY AND CONNECTED BETWEEN THEM
  22. 22. EACH TOASTER HAS ITS OWN PERSONALITY, GOAL AND COMMUNICATION CHANNEL
  23. 23. WHAT DID TOASTERS SAY?
  24. 24. WHAT DID HOSTS SAY?
  25. 25. IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST
  26. 26. NEW POSSIBILITIES BUT NEW IMPLICATIONS AND MAYBE SOMETHING DIFFERENT THAN THE EFFICIENT KITCHEN....
  27. 27. AND IF REALLY IN THE FUTURE WE WON’T HAVE BUYING BUT KEEPING POWER?
  28. 28. Thanks! THANKS! @fishandchipsing www.addictedproducts.com simonerebaudengo.com

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