Take a deep dive into Sprite's social media efforts as it talks about lifestyle and new products to keep its fanbase engaged and thinking about the brand.
2. Sprite: Social Media Report
This report looks at how
Sprite
performed on social media between
October 1st – December 31st, 2015
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Unmetric Reporting Engine.
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7. Community Analysis
Sprite fans are mostly Young, Female and Single Sprite fans are largely from United States followed by Brazil.
Fan Demographics Distribution of Fans
42%
58%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K 5,000K
United States
Brazil
Pakistan
India
Argentina
Philippines
Mexico
Chile
France
Guatemala
8. Top Keywords Used Frequency
todoporunmegusta 2018
μαζι με την Sprite 68
Sprite 53
εμενα και τον Jeremy 47
δευτερο μερος απο
τις
47
User Posts
0
20
40
60
80
100
120
140
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative
9. Campaign Intel
0 5 10 15 20 25 30
0 20 40 60 80 100 120
LeBron’s Mix
#SpriteConcert
Sprite Thirst of the Boroughs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Unmetric tracks and tags social media campaigns from Sprite. The chart below is a selection of campaigns
that have been tracked and are not restricted to the time period analyzed.
12. Engagement Score
737
Total Proactive Tweets
55
Retweets Total
12
Replies Total
122
Favorites Total
23,804
Total Mention
4,535
Total Retweets
11,085
Response Rate (%)
1.71%
Average Reply Time (mins)
536
Most Engaging
#HipHopAwards (2015)
Most Recent
#EatACranberryDay
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
17. Happy Birthday to October's Very Own,
@Drake. #ObeyYourThirst
https://t.co/4GzF45v4SF
24-Oct-15, Sat 11:58AM
ENGMT. FAV. REPLIES RETWEETS
1,000 8,697 39 7,575
Top Engaging Tweets
The cran you crave is back.
#ObeyYourThirst
https://t.co/nZrNqLiYcP
Get your cran on. Sprite Cranberry is
back. #ObeyYourThirst
https://t.co/41gWhWiXal
20-Nov-15, Fri 01:01PM
ENGMT. FAV. REPLIES RETWEETS
989 1,881 44 745
13-Nov-15, Fri 12:03PM
ENGMT. FAV. REPLIES RETWEETS
984 1,504 64 692
NO IMAGE NO IMAGE NO IMAGE
18. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700 800 900
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
19. 0 10 20 30 40 50 60
0 2000 4000 6000 8000 10000 12000
#obeyyourthirst*
#goodmorning*
#bookhugs*
#booksthatmatter*
#amazing*
#gratitude*
#thankyou*
#gotcrand
#freebiefriday*
#happyholidays*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
24. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text
30. Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes to create.
Create Your Free
Social Media Report Now