Reporting digital and content marketing results doesn't need to be complicated. By following a few simple rules, your team will be able to report the efforts and the results your marketing team put in to generate the results. These presentation is an example of some of the principles we've built our software on. The goal of our software is to help marketers connect their efforts with the results. Learn more on our website, www.unifusion.com

1. “Reporting Digital & Content Marketing Results To
Your Clients”

2. What does “report” mean?
Report as a Noun
“I am going to create a report to share
data with the team”
Report as a Verb
“I am going to report back to the team
with the status of creating the report”
www.unifusion.com

3. What does “report” mean?
Report as a Noun
“I am going to create a report to share
data with the team”
Report as a Verb
“I am going to report back to the team
with the status of creating the report”
Which is correct? The noun or verb?
www.unifusion.com

4. What does “report” mean?
Report as a Noun
“I am going to create a report to share
data with the team”
Report as a Verb
“I am going to report back to the team
with the status of creating the report”
Which is correct? The noun or verb?
BOTH ARE!
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5. Why Do You Report?
1. Maintain a client relationship
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6. Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
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7. Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
3. Motivate the team
www.unifusion.com

8. Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
3. Motivate the team
4. Learn from past efforts
www.unifusion.com

9. Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
3. Motivate the team
4. Learn from past efforts
And most importantly….
www.unifusion.com

10. Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
3. Motivate the team
4. Learn from past efforts
And most importantly….
It’s the path to an upsell
www.unifusion.com

11. How Do You Report (Verb)?
1. Automatic PDF exports of analytics
dashboards
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12. How Do You Report?
1. Automatic PDF exports of analytics
dashboards
WRONG
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13. How Do You Report?
1. Tell a story
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14. How Do You Report?
1. Tell a story
a. Traffic - Blogs were
published, landing pages
optimized, social media, ppc,
etc.
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15. How Do You Report?
1. Tell a story
a. Traffic - Blogs were
published, landing pages
optimized, social media, ppc,
etc.
b. Conversions - landing pages,
calls-to-action, lead captures,
etc.
www.unifusion.com

16. How Do You Report?
1. Tell a story
a. Traffic - Blogs were
published, landing pages
optimized, social media, ppc,
etc.
b. Conversions - landing pages,
calls-to-action, lead captures,
etc.
Connect these to their goals
traffic and conversions to tell
your story
www.unifusion.com

17. How Do You Report?
2. Follow a Schedule
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18. How Do You Report?
2. Follow a Schedule
a. Meet frequently to increase
transparency with marketing
efforts
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19. How Do You Report?
2. Follow a Schedule
a. Meet frequently to increase
transparency with marketing
efforts
b. Participate in their internal
meetings
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20. How Do You Report?
2. Follow a Schedule
a. Meet frequently to increase
transparency with marketing
efforts
b. Participate in their internal
meetings
c. Invite all stakeholders
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21. How Do You Report?
3. Be prepared
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22. How Do You Report?
3. Be prepared
a. Provide handouts
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23. How Do You Report?
3. Be prepared
a. Provide handouts
b. Plan your presentation
i. Start with highlights
ii. Explain challenges
iii. Explain results
iv. Explain next steps
v. Ask for buy-in/approval
www.unifusion.com

24. How Do You Report?
3. Be prepared
a. Provide handouts
b. Plan your presentation
i. Start with highlights
ii. Explain challenges
iii. Explain results
iv. Explain next steps
v. Ask for buy-in/approval
c. Leave time for questions
and/or feedback at the end
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25. What Metrics Do You Put In Your Report (Noun)?
1. Number of Users from efforts
a. Sources of users
b. Pages viewed by users
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26. What Metrics Do You Put In Your Report (Noun)?
1. Number of Users from efforts
a. Sources of users
b. Pages viewed by users
2. Number of Conversion from efforts
a. Passthrough conversions
b. Entrance conversions
c. On page conversions
www.unifusion.com

27. What Metrics Do You Put In Your Report (Noun)?
1. Number of Users from efforts
a. Sources of users
b. Pages viewed by users
2. Number of Conversion from efforts
a. Passthrough conversions
b. Entrance conversions
c. On page conversions
3. Marketing Efforts to generate
results
a. Hours towards X effort
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28. Only Website Metrics?
Yes, isn’t your website is the hub of your marketing
efforts?
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29. But Why Only Website Metrics?
Yes, isn’t your website is the hub of your marketing
efforts?
The goal of each is to drive more users to the website to learn more about the product/service
and convert, report the metrics that tell that story.
www.unifusion.com

30. In Summary
Why Do You Report?
1. Maintain a client relationship
2. Show and discuss results
3. Motivate the team
4. Learn from past efforts
And most importantly….
It’s the path to an upsell
How Do You Report?
1. Tell a story
2. Follow a schedule
3. Be prepared
What Metrics Do You Put in Your
Report?
1. Users
2. Conversions
3. Efforts
www.unifusion.com