Winners Merchants International was mentioned as an attendee at a school job fair and in recruitment posters created by a designer. Marketing also posted recruitment and shopping tip videos on Winners' YouTube channel. The only social media partnerships that came up were recruitment-related postings aggregated from various sites. There is an opportunity for Winners to increase their social media presence and generate more positive sentiment. A recalled product post on Facebook also mentioned a potential partnership with Health Canada. Mentions of Tommy Hilfiger were very positive in tone.

1. Partners & Vendors

2. School partnership: advertising Winners Merchants International as one of the job fair attendees Found through google alerts

3. Designer partnership: Posted by designer who took part in creating Winners’ recruitment posters F ound through google alerts by category. Additional results included: Photos, videos, discussions.

5. Internal partnership: Marketing posted videos on Winners’ Youtube channel Included store flash mobs and tips on shopping and picking out the right outfits. Found through google alerts.

6. For Social Mentions only partnerships came up. In this case it was all recruitment related, looks like aggregators have pulled jobs from the many places they are posted As seen here, sentiment is neutral. Winners seems to have very minimal social presence on the social web which poses a great opportunity for them There is a lot of opportunity to turn neutral sentiment to positive sentiment.

8. Via Sysomos, a recalled product was posted on Facebook and Health Canada Possible partnership is Health Canada

9. Partnership: Tommy Hilfiger Brand Content Tone and Brand Reference very positive Used SM2