The Purpose of Content Syndication

Content Creators Increased revenue from: • licensing fees from multiple publishers • aggregation of larger audiences for advertising Publishers Affordable access to high-quality content More attractive site for users Increased user engagement, and: • duration of user sessions • page views • advertising impressions Advertisers Aggregation of large, targeted online audience Controlled editorial environment Facilitation of online media-buying process Users More, higher-quality Internet content, easier to locate

Business structures for Internet Content Syndication

http://www.wisegeek.com/what-is-content-syndication.htm . http://www.press-feed.com/howitworks/syndicatecontent.php . http://www.business.gov.au/Business+Entry+Point/Information/About+business.gov.au/Content+Syndication.htm . References

http://www.wisegeek.com/what-is-content-syndication.htm .

http://www.press-feed.com/howitworks/syndicatecontent.php .

http://www.business.gov.au/Business+Entry+Point/Information/About+business.gov.au/Content+Syndication.htm .