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Content Syndication

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Transcript

  • 1.  
  • 2.
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  • 4.  
  • 5. The Purpose of Content Syndication
  • 6.
  • 7.
  • 8.
  • 9. Content Creators Increased revenue from: • licensing fees from multiple publishers • aggregation of larger audiences for advertising Publishers Affordable access to high-quality content More attractive site for users Increased user engagement, and: • duration of user sessions • page views • advertising impressions Advertisers Aggregation of large, targeted online audience Controlled editorial environment Facilitation of online media-buying process Users More, higher-quality Internet content, easier to locate
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  • 12. Business structures for Internet Content Syndication
  • 13.
    • http://www.wisegeek.com/what-is-content-syndication.htm .
    • http://www.press-feed.com/howitworks/syndicatecontent.php .
    • http://www.business.gov.au/Business+Entry+Point/Information/About+business.gov.au/Content+Syndication.htm .
    References